Why I’d buy this top quality growth stock over this turnaround contender

Paul Summers thinks this global lifestyle brand with surging online sales still warrants attention from investors, despite today’s share price fall.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in fashion and lifestyle brand Ted Baker (LSE: TED) fell almost 8% in early trading this morning after the company said unseasonal weather across Europe and the US had negatively impacted trading for the early part of spring/summer. It added that conditions were likely to “remain challenging” across its global markets.   

While the stock market will always be forward looking, I can’t help but think that this feels like yet another overreaction from investors, particularly when the numbers contained in today’s latest set of full-year results are considered.

In the year to 27 January, group revenue rose 9.6% in constant currency to £591.7m. Once exceptional items are stripped out, pre-tax profit climbed 12.3% to £68.8m.

Broken down, retail sales in the UK and Europe rose 6.4% to a little over £301m, once foreign exchange fluctuations were taken into account. Sales in US and Canada fared even better with the company generating £120.1m — a rise of 12.4%. The biggest (percentage) growth, however, was seen in the company’s online business. E-commerce sales soared 39.8% to £101.1m.  

Given the above, it’s understandable that the total dividend was hiked by 12.1% (to 60.1p), continuing the trend for double-digit increases seen in recent years. While the majority of Ted Baker’s current owners are unlikely to be too concerned with generating income at the current time, this kind of confidence on the part of management shouldn’t be dismissed.

With new stores and/or concessions planned in Europe, US, Mexico and Japan, not to mention ongoing investment in its e-commerce offering, 2018 looks like being another busy year for the £1.3bn-cap. Although no company in this industry can afford to take anything for granted, it’s interesting to note that it is already predicting “high single-digit sales growth” at its wholesale business. So long as retail sales remain healthy, I can’t see investors abandoning the stock for long.

All told, I’m tempted to think that today’s dip provides a decent entry point for those who already had the stock on their watchlists but were concerned over the company’s relatively high valuation. 

Return to profits

Up until very recently, the performance of shares in fellow fashion retailer French Connection (LSE: FCCN) was pretty uninspiring. All that changed earlier in March following the release its latest full-year results.

In the 12 months to the end of January, the company saw group revenues rise 0.5% to £154m. Although retail revenue dipped 5.5% (or -6% at constant currency) to £83.1m, sales at its wholesale business climbed 8.6% to £70.9m. Elsewhere, e-commerce revenue grew by 3.1%.

As a result of its “ongoing portfolio rationalisation“, chairman and CEO Stephen Marks said the business had made “considerable progress” over the last year and was now “very close” to becoming profitable again. The company revealed an underlying operating loss of £600,000 — an improvement of £3.7m in the previous year. Cue a 75% rise in the share price.

Can French Connection continue this form? With spring orders apparently “well ahead of this time last year“, it’s not out of the question. Following last year’s unsolicited approach from a “a third party in the US“, there may even be another bid for the company at some point. 

Nevertheless, I’m comfortable sitting on the sidelines for now, given the uphill challenges still facing the company, the lack of dividends and ongoing concerns over the health of the UK retail market. 

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Ted Baker plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »