Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Is Debenhams plc a falling knife to catch after sinking 15% today?

Roland Head asks if it’s safe to shop at Debenhams plc (LON:DEB) after today’s profit warning.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares of department store giant Debenhams (LSE: DEB) fell by 15% this morning after the group surprised the market with a profit warning.

Pre-tax profit for the year ending 30 September is now expected to be between £55m and £65m. That’s similar to last year’s figure of £59m, but is around 25% below consensus forecasts of around £83m.

Did you grab a bargain?

Those shoppers who did visit Debenhams over Christmas would have found plenty of bargains. After experiencing slow trading at the start of the first quarter, management decided to slash prices. This delivered a 1.2% increase in like-for-like sales over the six-week Christmas period, but it also resulted in a sharp fall in profit margins.

The group’s gross profit margin for the first half is now expected to be 1.5% lower than last year. That’s a big downgrade from October’s guidance for a 0.25% reduction over the full year.

A falling knife to catch?

Like most retailers, Debenhams is hoping that falling store sales will be offset by rising online sales. The group’s digital sales rose by 9.9% during the first quarter, so there’s some hope here.

However, the group has a large store estate, with many big shops on long leases. Reshaping this portfolio and cutting rents could take time. Another concern is that the group’s operating margin is already low, at just 3.1%.

Debenhams’ shares looked very cheap before today, on a forecast P/E of 6.5 with a prospective yield of 8.7%. Today’s news shows why — the risks were high.

After this update, I estimate that these shares trade on a forecast P/E of about 7.5. I’d also suggest that a dividend cut is now very likely. Debenhams looks likely to remain under pressure in 2018. Despite the stock’s apparent cheapness, I believe there’s better value elsewhere in the retail sector.

One more stock I’d avoid

Theme park operator Merlin Entertainments (LSE: MERL) has had a difficult year. In October’s trading update, management blamed “terror attacks and unfavourable weather” for a disappointing summer season.

The group’s shares now trade at around 345p, largely unchanged from when the company floated on the London market in 2013. Given that annual profits have risen from £145m to £211m over this period, you might think the shares now seem cheap.

I’m not convinced. Although I believe the firm’s trading is likely to gradually improve, I don’t see much attraction for equity investors at the current valuation.

Earnings are expected to rise by just 7% to 21.6p per share this year. That leaves the stock on a forecast P/E of 16 with a prospective yield of 2.1%. That doesn’t seem all that enticing to me.

Although Merlin generated an impressive 21% operating margin last year, this high level of profitability isn’t reflected elsewhere. The capital-intensive nature of developing theme parks and hotels means that return on capital employed (ROCE) is relatively low, at just 10%. Net debt of £1.2bn is also quite high at nearly six times trailing profits. I’d prefer to see this ratio below four times.

In my opinion, Merlin shares just aren’t cheap enough to be attractive. As with Debenhams, I believe there are better options elsewhere.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Growth Shares

These analysts have updated their forecasts for the Rolls-Royce share price

Jon Smith takes notes from updated broker views for the Rolls-Royce share price and offers his opinion on where it…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much do you need in a SIPP to target a passive retirement income of £555 a month?

Harvey Jones crunches the numbers to show how a SIPP investor could assemble a portfolio of FTSE 100 shares to…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

1 FTSE 250 share to consider for the coming decade

With a long-term approach to investing, our writer looks at one FTSE 250 share with a dividend yield north of…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

3 UK shares to consider for the long term

What will the world look like years from now? Nobody knows, but our writer reckons this trio of UK shares…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Martin Lewis just gave a brilliant presentation on the power of investing in stock market indexes like the FTSE 100

Had an investor stuck £1,000 in the FTSE 100 index a decade ago, they would have done much better than…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

I asked ChatGPT if we’ll get a stock market crash or rally before Christmas and it said…

Harvey Jones asks artificial intelligence if the run-up to Christmas will be ruined by a stock market crash, and finds…

Read more »

Investing Articles

Up 30% in 2025 and still cheap! Is this former stock market darling the best share to buy today?

Harvey Jones has been hunting for the best shares to buy for his SIPP, and found what he thinks is…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 to invest? Consider 5 no-brainer dividend shares with over 20 years of growth

These UK dividend shares have some of the longest track records of consistent growth, making them a dream for passive…

Read more »