Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

The IPO survival guide

There’s been a string of IPO disasters in recent years. Here’s how you can avoid the next one.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

According to Price Waterhouse Cooper’s report IPO Watch Europe, there has been a significant increase in initial public offerings recently. The report states that “Q3 2017 was London’s most active third quarter by volume since 2011,” raising €2.7bn. But not every IPO represents a good deal.

The chance to get in on the ground floor often seems like a great idea to investors who are afraid of missing out, but the exuberance caused by a rising market often leads a number of average companies to list while the going is good. 

These three simple rules should help you side-step any poor performers. 

Rule 1: You gotta have faith

Back in 2012, Facebook’s listing was billed as the investing event of the year. It seemed like every man and his dog was scrambling to own a chunk of their favourite social media site – and many intended to flip their small stakes for quick gains. 

The excitement quickly evaporated as the stock crashed roughly 50% in its first few months. The shares have long since recovered, but at the time there was a palpable sense of panic among shareholders. 

This famous example illustrates the dangers of buying into an IPO for quick profits. That’s gambling, not investing. 

In my view, serious conviction in the business’s long-term prospects is a prerequisite before diving into any IPO. Those that held the faith are up about 360% now, while those who bottled it at the bottom lost half their initial investment. Ouch. 

Rule 2: Beware massive yields

Nothing gets UK investors going like an outsized dividend yield. In my experience, we’re willing to look past all kinds of problems to get our hands on chunky payouts. Don’t allow this proclivity to draw you into poor investments, however. 

Take Entu, which offered a blockbuster 8% yield when it listed. The company sold energy-efficient conservatories, doors, solar panels and other such items, but did not manufacture much themselves.

In short, it was simply a salesman for other companies. There seemed to be no barrier to entry for this sort of cold-calling organisation and profits seemed to be propped up by tax breaks. 

The solar division took a hammering when these tax breaks were stopped. The division swung from a predicted £1.6m profit to a £2m loss rather quickly. The bad news has kept flowing since then. The shares were suspended on 24 August and had fallen to below 30p at the time, despite listing at 100p.

When buying a high-yielding IPO, be honest with yourself. Would you buy that company if the payout wasn’t so tantalisingly high? If not, I’d consider looking elsewhere. 

Rule 3: Buy local

There are plenty of solid foreign companies on the FTSE 100 (think Shell) but in my experience, it is best to avoid foreign IPOs on AIM. The market is designed to facilitate easy access to capital for growth companies and has relaxed regulations as a result. This has led to investors being on the receiving end of wealth destroying and suspicious activities by the likes of Globo plc and CamKids.

If you are considering investing in a foreign company on AIM, ask yourself why this organisation can’t raise capital in its own country. If it doesn’t have a very good reason, perhaps you should avoid it. 

Zach Coffell owns shares in Royal Dutch Shell. The Motley Fool UK owns shares of and has recommended Facebook. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »