Why I’d sell Diageo plc and buy Next plc

There’s a big reason for me to switch from Diageo plc (LON:DGE) to Next plc (LON:NXT).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The market likes this morning’s interim results announcement from clothing retailer Next (LSE: NXT) and the shares are up around 11.5% as I write.

At first glance, there’s nothing to get excited about in the figures. Total sales declined by 2.2% compared to a year ago and earnings per share dropped 6.2%. The directors kept the dividend at last year’s level suggesting a neutral stance, so why have the shares rocketed?

Looking for recovery?

I think the market is looking for a recovery with Next because even after today’s rise the share price is still more than 36% down from the highs it reached at the end of 2016 — the well-flagged softening of the retail sector left its mark on the firm for sure. I think we are seeing the move up today because of what the directors had to say in this interim report about the outlook.

While acknowledging that the first half of the year had been difficult as they expected, they said the trading outcome over the last three months has been “encouraging on a number of fronts.”  Although they are expecting the retail environment to remain difficult they think the firm’s forward prospects “appear somewhat less challenging than they did six months ago.”   

After upgrading revenue and profit guidance a little, the firm thinks full-year sales will be between 2% down and 1.5% up on last year, and profit before tax will decline between 13.1% and 5.5% compared to last year’s outcome. Those figures may seem a little grim but they aren’t quite as bad as before this announcement, and I think this faint whiff of recovery may be the catalyst for today’s rise in the shares.

Valuation matters

The big attraction, of course, is that on standard valuation indicators the stock looks cheaper than it has for several years. At 4,835p, the stock trades on a price-to-earnings (P/E) ratio for the current year near 11, and the dividend yield runs close to 3.7%. Maybe one day the P/E rating will return to high double-digits and we’ll be measuring the dividend yield in the two’s again, suggesting significant share-price appreciation from here.

I think there’s a good chance Next will re-rate again and I’d rather take my chances with the firm than with premium drinks company Diageo (LSE: DGE) right now. Although I’m a big fan of defensive firms such as Diageo, I think the valuation is ahead of itself and the dividend yield is poor. I fear that defensives could go out of fashion causing a valuation rerating downwards.

Rotation imminent?

At today’s 2,553p share price, Diageo trades on a forward P/E rating of almost 22 for the year to June 2018, yet City analysts following the firm expect earnings to grow just 8% that year. To me, that looks like a growth rating for workmanlike expectations and the forward yield of around 2.6% is not enough to compensate for the over-pricing.

The stock has had a good run but the valuation-trade making cyclicals such as Next appealing could see the large-scale rotation out of the defensives driving the rating of firms such as Diageo down.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

10%+ yield! I’m eyeing this share for my SIPP in May

Christopher Ruane explains why an investment trust with a double-digit annual dividend yield is on his SIPP shopping list for…

Read more »

Investing Articles

Will the Rolls-Royce share price hit £2 or £6 first?

The Rolls-Royce share price has soared in recent years. Can it continue to gain altitude or could it hit unexpected…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much should I put in stocks to give up work and live off passive income?

Here’s how much I’d invest and which stocks I’d target for a portfolio focused on passive income for an earlier…

Read more »

Google office headquarters
Investing Articles

Does a dividend really make Alphabet stock more attractive?

Google parent Alphabet announced this week it plans to pay its first ever dividend. Our writer gives his take on…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Could starting a Stocks & Shares ISA be my single best financial move ever?

Christopher Ruane explains why he thinks setting up a seemingly mundane Stocks and Shares ISA could turn out to be…

Read more »

Investing Articles

How I’d invest £200 a month in UK shares to target £9,800 in passive income annually

Putting a couple of hundred of pounds each month into the stock market could generate an annual passive income close…

Read more »

Investing Articles

How much passive income could I make if I buy BT shares today?

BT Group shares offer a very tempting dividend right now, way above the FTSE 100 average. But it's far from…

Read more »

Investing Articles

If I put £10,000 in Tesco shares today, how much passive income would I receive?

Our writer considers whether he would add Tesco shares to his portfolio right now for dividends and potential share price…

Read more »