Why I’d drop Fevertree Drinks plc like a hot potato

Fevertree Drinks plc (LON: FEVR) could be the most overvalued stock on the whole market.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There are very few stocks where, if you gave me some for free, I’d be rushing for the sell button as fast as I could. But current growth darling Fevertree Drinks (LSE: FEVR), is one of them. 

Don’t get me wrong, I have nothing against the company, which does seem to be performing nicely. My problem is what I see as the serious overvaluation that shareholders have pushed the shares up to in their enthusiasm to grab a piece of the action.

Sky-high valuation

It’s something I’ve seen many times in my decades of private investing. Some dynamic new prospect comes along and everyone wants a piece. So buyers pile in, and they push the share price to overheated levels.

In this case, at 2,311p, Fevertree Drinks shares are trading on a forward P/E of 82. And it’s not a company that’s cured death, or mastered cold fusion or anything like that — it just sells fizzy drink mixers.

To put it into perspective, earnings per share would have to multiply nearly sixfold to get the P/E down to average long-term FTSE 100 levels. And that’s going to take some time when EPS is forecast to grow at just 16% this year, dropping to 12% next year — we’re looking at maybe 10-15 years of future growth already built in to the share price.

A familiar tale

I remember something very similar happening to ASOS (LSE: ASC). That firm is in the relatively mundane business of selling clothes, but it does it very well and has seriously shaken up the world of online fashion retail — and its international expansion has been impressive.

ASOS shares did deserve a premium rating, for sure, but the market threw rationality out of the window and chased them to mind-boggling overvaluation. In early 2014, the shares topped out at more than £70 apiece, on an eye-watering P/E of greater than 150.

Then the inevitable happened. The growth story was derailed a little by inconveniences like global economics and the practical difficulties of maintaining supply channels while undergoing rapid international expansion.

Once bitten…?

ASOS shares crashed to around £20, and three years on they still haven’t regained that 2014 high. The price, however, has started soaring and at £59 today we’re looking at P/E multiples in excess of 70 again. 

I reckon a fresh slump for ASOS shares is extremely likely, and I can see exactly the same thing happening to Fevertree too.

Fevertree is a leader in its market, and its products are clearly of good quality and are in big demand. And it’s a very profitable business — the company is able to boast gross margins in excess of 50%.

And at the halfway stage, chief executive Tim Warrillow did suggest the full year would be “materially ahead” of previous expectations. But that valuation makes my toes curl.

When will it turn?

The shares might continue to rise, but there’ll be news at some point that does not fit the assumptions built into the price. And every time I’ve ever seen that happen to a popular growth share in the past, the share price has crumbled.

I do actually think Fevertree and ASOS are good companies with rosy futures, and I’d probably see them as good long-term buys at more sensible valuations.

But if I owned either of them today, I’d sell.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Girl buying groceries in the supermarket with her father.
Investing Articles

Growth stocks vs. value stocks in 2025: where’s the smart money going?

Wondering whether to invest in growth or value stocks in 2025? Our writer outlines the key differences and identifies a…

Read more »

Thin line graph
Investing Articles

Up 40% in weeks, am I too late to buy Nvidia stock?

This writer's decision last month not to buy Nvidia stock has cost him a 40% paper gain to date. Does…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Is the Rolls-Royce share price still a bargain in 2025?

The Rolls-Royce share price has moved upwards in recent years in a way this writer sees as remarkable. So, should…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

5 steps to start buying shares this week with just £500

Christopher Ruane sets out the handful of steps a stock market newbie could follow to put £500 to work and…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

3 cheap near-penny stocks to consider buying right now

Looking for penny stocks, I keep finding shares that just sit outside the usual strict definition. But I think these…

Read more »

ISA coins
Investing Articles

Here’s a FTSE 100 dividend share and a surging ETF to consider in an ISA right now!

I think this FTSE 100 dividend share and exchange-traded fund (ETF) are worth a close look for a Stocks and…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Investors who sold out of the stock market in April just missed a ‘face-ripping’ rally

The stock market’s just produced one of the most powerful short-term rallies in decades. So anyone who bailed out has…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

Prediction: this FTSE 250 stock could bounce back on Tuesday

Greggs has been one of the FTSE 250’s worst-performing stocks of 2025. But could that be about to change with…

Read more »