How to make sure individual stock-picking is worth the effort

If you want to make your fortune out of shares, read this.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I reckon that picking individual stocks to invest in can be a lucrative pursuit but only if you are prepared to work hard at research and learning about investing strategy.

If you haven’t got the time or inclination to put the hours into your investing, individual stock-picking can be dangerous and your hard-earned capital could erode alarmingly fast, perhaps even disappearing altogether.

Read on for my top tip on how to make sure individual stock picking is worth the effort.

Fortunes won and lost

The lure of stock-picking, of course, is that fortunes can be made if you latch on to an outperformer. For example, over the last two-and-a-half years AB Dynamics is up almost 270% and Boohoo.com has exploded 850% higher.

But get it wrong and you’ll be postponing financial retirement rather than bringing it forward. Just look at Soco International, down 60% since 2015, and Bonmarche Holdings, collapsing by 70% over the same period. If you’d been clinging on to those shares you’d have been gutted and condemned to working longer to restore your capital.

Arguably, stock-picking is probably best avoided altogether if you are busy earning a living elsewhere with little free time available to devote to researching and monitoring your investments. That doesn’t mean that busy folk should avoid investing altogetherboard, because history shows that the best gains of all asset classes can come from the stock market over time.

A strategy for investors short of time

Instead, if you are busy you may be better off considering some kind of collective investment vehicle such as low-cost index tracking funds or managed funds like those offered by successful fund managers like Neil Woodford and Mark Slater. Picking such funds would require some research time, but the decisions you make would last for longer and your investments could require less frequent monitoring.

One potential halfway house approach to individual stock picking is to use a directed stock-picking service such as those on offer here at The Motley Fool. Such services allow you to benefit from the upside potential of individual stock-picking while learning about investing research and strategy, and without having to spend hours researching the whole market for ideas.

Even the best investors only tend to call around 50% of their picks correctly, at least initially.  So if you decide to pick individual shares, my top tip is that the greatest success comes to those who cut losing positions quickly and run their winning positions. Risk management is vital to ensure your success and that means cutting when you are wrong, in my opinion, despite what your fundamental research suggests. I think it’s always worth remembering that the market has the final say on where a stock is going.

In summary, I reckon investinh and stock-picking can be fulfilling, absorbing and lucrative, as long as you are prepared to work hard at it and keep learning.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any shares mentioned. The Motley Fool UK has recommended boohoo.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged black male working at home desk
Investing Articles

Missed Rolls-Royce? Here are 3 out-of-favour growth stocks to consider right now

Investors who bought Rolls-Royce shares five years ago are now up 1,530% plus dividends. But what are growth stocks to…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 of my favourite FTSE 100 stocks are looking great in November

Mark Hartley is looking forward to a great month leading into the festive season, with two of his top FTSE…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£2k in savings? Here’s how it could be used to start investing

With a couple of thousand pounds to spare, someone could start investing, says our writer. Here he outlines some of…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 24% in a day!? Why the Rightmove share price crash might be a huge opportunity

Rightmove’s share price is down 12% in a day, but is the company more resistant to the threat of AI…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

Lloyds continues share buybacks despite a 36% profit plunge. Risk or opportunity?

Despite ongoing challenges, the Lloyds share price continues to hit new highs. Mark Hartley looks into the reasons behind the…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

£5,000 buys 2,065 shares in this FTSE 100 passive income monster

A 9% dividend yield and the power of compounding – see how £5k in this FTSE 100 stock could grow…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

How much do you need to invest in a Stocks and Shares ISA to aim for a million?

£150,000 in a Stocks and Shares ISA gives someone a shot at £1,000,000 after 30 years. But it’s not the…

Read more »

Black father and two young daughters dancing at home
Investing Articles

Here’s how I’m building my SIPP to target a £5,000 second income each month

Securing a second income is a fantastic way to enjoy a better retirement. Zaven Boyrazian explains how he’s aiming to…

Read more »