Does 9% customer growth make Provident Financial plc a better buy than Lloyds Banking Group plc?

Do high margins and strong lending growth make Provident Financial plc (LON:PFG) a better buy than Lloyds Banking Group plc (LON:LLOY)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Sub-prime banking group Provident Financial (LSE: PFG) said today that customer numbers at its main subsidiary, Vanquis Bank, rose by 9% to 1.55m last year. Higher levels of borrowing mean that this growth resulted in a 14% rise in customer lending at Vanquis during 2016.

Provident’s share price has risen by 190% over the last five years, during which its dividend has doubled. But the shares have taken a breather over the last year, and have fallen by 21% since peaking in December 2015.

Today’s trading statement suggests that the group’s business remains on track. So has last year’s modest de-rating created a buying opportunity? Or should you opt for a mainstream alternative such as Lloyds Banking Group (LSE: LLOY)?

Strong lending growth

Provident Financial focuses on sub-prime lending through a mixture of doorstep lending, online loans, credit cards and car finance. All divisions of the business reported strong lending growth last year, with receivables rising by 12.3% during the first half of the year.

In a year-end trading statement this morning, the firm said it expects to report 2016 results “in line with market expectations,” with “each business meeting its internal forecast”.

This implies that this well-run business will report an adjusted pre-tax profit of £333.9m and earnings of 172.3p per share for 2016. That gives a 2016 forecast P/E of 16.5. No comment was made about the dividend, but consensus forecasts show a payout of 130.9p per share, giving a prospective yield of 4.6%.

Lending to customers with poor credit ratings usually carries high interest rates. Provident reported an annualised average margin of 32% for the first half of last year, making it far more profitable than mainstream banks.

Of course, Provident’s customers are also more likely to fall into arrears. With disposable incomes expected to come under pressure this year, this could become a bigger problem for Provident.

Notwithstanding this risk, I’d argue that Provident shares are a reasonable investment at current levels, if you’re happy with investing in this type of business.

Banking on Lloyds could be smart

Lloyds’ £1.9bn deal to acquire MBNA’s UK credit card business has put the bank on track to control 26% of the UK credit card market. That’s only just behind market leader Barclaycard.

The deal is intended to help rebalance Lloyds’ business so it’s less dependent on the slowing mortgage market. Another attraction is that credit card debt is generally very profitable. Lloyds expects to achieve a return on investment of 17% during the second full year after the acquisition.

However, while Lloyds expects the acquisition to add 3% to earnings per share during the first full year following the acquisition, that’s not until 2018. The outlook for 2017 is weaker, and analysts currently expect earnings per share to fall by 6.6% to 6.7p this year.

As a result, Lloyds’ stock looks quite affordable to me at the moment. The shares trade on a 2017 forecast P/E of 9.6, with a prospective yield for this year of 5.5%. At this level, I believe Lloyds could be an attractive income buy.

Roland Head owns shares of Barclays. The Motley Fool UK has recommended Barclays. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

As the FTSE indexes sink, these unique dividend shares are making investors money

These two dividend shares are in positive territory for the month and outperforming the major FTSE indexes by a significant…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 15% in days, are Rolls-Royce shares suddenly a bargain again?

Rolls-Royce shares have been heading south over the past couple of weeks. This writer thinks that makes sense -- but…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

What would a 40-year-old need to put into an empty SIPP to target monthly passive income of £1,000?

From a standing start at 40, how might someone target a four-figure monthly income stream from their SIPP? Christopher Ruane…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the ISA deadline approaches, UK investors have the opportunity to buy cheap shares

In recent weeks, equity markets have fallen significantly due to the conflict in the Middle East. As a result, many…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5k left in a Stocks and Shares ISA? 2 top ETFs to consider buying in April

Ben McPoland highlights a pair of very different ETFs that he thinks could help generate long-term wealth inside an ISA…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Could a £20,000 ISA end up generating £20,000 of passive income each year?

Could a Stocks and Shares ISA ultimately cover its own cost each year with the passive income it produces? Christopher…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top stocks to consider buying after this week’s FTSE carnage

Investors looking for beaten-up stocks to buy for the long term have a lot of great options after the recent…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

A stock market crash could be a gift for long-term investors

A stock market crash could present some outstanding buying opportunities. But the key to taking advantage is knowing what to…

Read more »