Why defensive stocks are falling rapidly after Trump’s victory

Dividend-paying defensive stocks are falling rapidly. Edward Sheldon explains why and examines whether these companies are now offering value.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Defensive stocks have enjoyed strong enjoyed momentum since Brexit with investors flocking to companies in the tobacco, pharmaceuticals and consumer goods sectors on the back of increased uncertainty and sterling weakness. Many defensive companies’ share prices have been pushed up to multiples well above their historical averages.

However, in the last month, share price weakness has begun to appear in the defensive segment of the market, and this weakness has been exacerbated in the last week after Donald Trump’s victory in the US election.  

Here’s a look at why companies such as Unilever (LSE: ULVR) and British American Tobacco (LSE: BATS) have all of a sudden lost their shine but also offer good opportunities to buy.

Inflation

With the Trump victory catching many off guard, investors have scrambled to reposition their portfolios in the last few days. Trump has promised to cut taxes and spend heavily on infrastructure and as a result, the market has come to a near-universal conclusion that inflation is likely to surge higher.

Bonds perform poorly in an inflationary environment because their ‘fixed’ interest payments are worth less to investors as inflation rises, so it’s no surprise that bonds have been sold off sharply since last week. However when bond prices fall, their yields rise. That means demand for high-yielding defensive equities, which are often viewed as alternatives to bonds for income-focused investors, can be negatively affected. 

This explains why many defensives have slumped in the last few days. The market has focused on sectors that could benefit from the President-elect’s policies, rotating into cyclical stocks and leaving behind the ‘expensive defensives.’ 

Value appearing

So should you be worried that many key dividend stocks have fallen 10%-15% in the last month? In my opinion, no. Instead, see it as an opportunity.

Many defensive stocks such as Unilever and British American Tobacco have generated excellent returns for their shareholders over the long term so I believe these kinds of stocks make excellent core portfolio holdings.

Demand for such companies will fluctuate over time, depending on market sentiment. However, if you can build positions in high quality defensive companies when they’re offering value, it’s likely you’ll be rewarded over the long term.

Are defensive stocks now offering good value? To my mind, yes.

Take Unilever. Just over a month ago the company was trading at 3,800p. However, after a sizeable 17% fall, the stock can now be bought for around 3,150p. This means that you can now buy the stock with a dividend yield of 2.8% instead of 2.3%, quite a big difference for an income investor. While Unilever’s P/E ratio of 21.3 is still above its 10-year average of 15.1, I’d be a lot more comfortable buying the stock at 3,100p than I would be at 3,800p.

Similarly, a month ago British American Tobacco was trading at 5,100p, yet now can be bought for 4300p. That 16% fall means the company’s dividend yield has risen from 3% to 3.6% and therefore the tobacco giant is now looking a lot more attractive from an income point of view. These are just two and there are many others.

Defensive companies may have further to fall, but if you can capitalise on share price weakness, you should be rewarded over the long term.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »