Have we reached peak pessimism with Aviva plc, Prudential plc and Legal & General Group plc?

Is now the time to grab shares in Aviva plc (LON:AV), Prudential plc (LON:PRU) and Legal and General Group plc (LON:LGEN)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

According to several polls, the last few days have seen a clear switch to more people voting to leave the EU on 23 June. While shares have dipped across the board, financial stocks have been hammered. Let’s look at three FTSE 100 giants and ask whether their shares have dropped to a point where the bad news seems to be priced-in.

Aviva (LSE: AV), Prudential (LSE: PRU) and Legal & General (LSE: LGEN) are mutinational behemoths. Aviva deals with the insurance, savings and investment needs of roughly 31m people around the world and is one of Europe’s leading providers of life and general insurance. Prudential has around 24m customers with one of its four business units focused on providing pensions, annuities, savings and investments in the UK and Europe. Legal & General has over 10m customers worldwide and, within Europe, has operations in France, Germany and the Netherlands.

What could happen

UK insurers currently have access to a single market of 28 countries. As things stand, they don’t need any additional authorisation to conduct business in the EU and avoid any local costs arising from these activities.

If Britain votes to end its 43-year membership next Thursday, UK insurance firms could suffer for a number of reasons. Clearly, the aforementioned ability to conduct business across borders would become more difficult. Insurers would likely need to set up costly divisions in the EU. A vote to leave could also mean all three companies would risk losing talented members of staff from the EU. Being denied access could weaken the case of investing in the UK’s insurance industry and, naturally, Britain would no longer have influence over insurance regulation in the region.

Nevertheless, there may be some benefits. For example, insurers would no longer be tied to regulations such as Solvency II (a directive that dictates the amount of capital insurance companies must hold to reduce the risk of insolvency), even if the UK ended up creating a similar rule for itself. Secondly, it might be argued that financial services in the UK would directly benefit from further Eurozone uncertainty that’s surely just around the corner (step forward, Greece). This may drive business back to these shores.

Time to be greedy?

Of course, there’s the possibility none of this will happen at all. Britain could remain in the EU and businesses operating in the financial services industry will likely breathe a huge sigh of relief on 24 June. So, given the whiff of anxiety/pessimism that’s been surrounding the markets this week, should investors do as Warren Buffet famously advised and “be greedy when others are fearful“?

Although the shares could drop further over the next few days, all three companies already trade on low price-to-earnings (P/E) ratios (Aviva: 8.3, Prudential: 10, L&G: 10) suggesting they’re relatively cheap compared to most of the stocks on the FTSE 100 and the index itself. Banking stocks such as Barclays, Lloyds and HSBC are on similar valuations for similar reasons. Moreover, they offer tempting yields (Aviva: 5.8%, Prudential: 3.5%, L&G: 6.6%), well-covered by current earnings. Whether this remains so in the event of a leave vote is another matter entirely.

Given their geographical diversification, I’m confident all three could adapt to a Brexit, despite the prevailing uncertainty. And should Britain remain in the EU, investors may look back on recent share price falls and wish they’d taken advantage.

Paul Summers owns shares in Aviva. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Group of young friends toasting each other with beers in a pub
Investing Articles

FTSE 100 shares: has a once-a-decade chance to build wealth ended?

The FTSE 100 index has had a strong 2025. But that doesn't mean there might not still be some bargain…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for its top passive income ideas for 2026 and it said…

Stephen Wright is looking for passive income ideas for 2026. But can asking artificial intelligence for insights offer anything valuable?

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Here’s how a 10-share SIPP could combine both growth and income opportunities!

Juggling the prospects of growth and dividend income within one SIPP can take some effort. Our writer shares his thoughts…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

The stock market might crash in 2026. Here’s why I’m not worried

When Michael Burry forecasts a crash, the stock market takes notice. But do long-term investors actually need to worry about…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Is this FTSE 250 retailer set for a dramatic recovery in 2026?

FTSE 250 retailer WH Smith is moving on from the accounting issues that have weighed on it in 2025. But…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

I’m racing to buy dirt cheap income stocks before it’s too late

Income stocks are set to have a terrific year in 2026 with multiple tailwinds supporting dividend growth. Here's what Zaven…

Read more »

ISA Individual Savings Account
Investing Articles

Aiming for a £1k passive income? Here’s how much you’d need in an ISA

Mark Hartley does the maths to calculate how much an investor would need in an ISA when aiming for a…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is investing £5,000 enough to earn a £1,000 second income?

Want to start earning a second income in the stock market? Zaven Boyrazian breaks down how investors can aim to…

Read more »