In my view, private investors could welcome events like the EU referendum and any share price volatility they bring if they just remember a few simple points.
Embrace your freedom
Fund managers may have access to vast amounts of research and highly informed analysts but they’re also constrained by investment objectives. If a share gets too big, small, volatile or cuts its dividend, it may be jettisoned. Index trackers suffer from the same problem. Private investors are at an advantage because they have the freedom to buy pretty much whatever they want, whenever they want and even go where others fear to tread. This doesn’t guarantee success but it doesn’t prevent it either.
Focus on company prospects
Just because a leading index is tumbling doesn’t mean the prospects for a company you’ve invested in have changed for the worse. A vote to leave the EU could see the FTSE 100 drop significantly on account of financials and housebuilders making up a significant percentage of its constituents. But many decent, resilient companies might also be dragged down for no reason. If the investment case hasn’t changed, ignore the bigger picture and stay the course.
Have a war chest
It’s essential that investors are able to take advantage of shares going cheap. As such, I recommend always having a portion of your portfolio in cash, ready to be employed when an opportunity presents itself. There are few things more frustrating in investing than being unable to do so.
Write a watchlist
There’s no point being in cash if you haven’t identified shares you’d be keen to buy if their prices dipped. Otherwise, you run the risk of impulsively jumping into investments without conducting the necessary research/due diligence. If, as the philosopher, Sun Tzu postulated, “every battle is won or lost before it is fought,” having at least an idea of likely destinations for your capital should markets go into panic mode is beneficial. My own watchlist is dominated by expensive, high quality companies that I would only purchase if prices dropped significantly.
Focus on the long term
Private investors have time for their shares to grow or recover. Fund managers are judged on their performance over a relatively short period of time, hence the herd mentality and index-hugging antics (in which funds mirror the main indexes and refrain from trying to outperform the latter as they’re paid to do). As long as you believe in the companies you own and don’t need immediate access to your capital (if the latter, I’d argue that you shouldn’t be investing in the first place), panic-selling can be avoided.
Be diversified
Investing in a group of companies in just one sector is strongly discouraged. Although all share prices tend to be affected during market panics, some (such as utilities and pharmaceuticals) cope better than others. Buying shares in a group of UK housebuilders before the EU referendum, for example, is a risky strategy. Investing in one (alongside other, less cyclical, multinational stocks) isn’t because your other shares should compensate for the housebuilder in the event of a Brexit.
Drip-feed capital
Ultimately, nobody knows where share prices will go next. As such, it can sometimes be best to drip-feed your capital into new or existing investments and benefit from pound-to-cost averaging (where more shares are purchased at lower prices and fewer at higher prices) rather than invest a lump sum in one go.
