Should you sell Imperial Brands and buy AstraZeneca plc and Taylor Wimpey plc instead?

Should holders of Imperial Brands plc (LON:IMB) quit while they’re ahead and flock to Astrazeneca plc (LON:AZN) or Taylor Wimpey plc (LON:TW)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cut your losers and run your winners” is the old investing mantra. But when does it make sense to sell your most profitable holdings? Let’s look at one FTSE 100 success story and the case for replacing it with two of its peers.

Running out of puff?

Savvy investors will have done exceedingly well from Imperial Brands (LSE:IMB) over the years. Those who invested back in 2000 will have enjoyed watching the shares rise over 1,200% since. Imperial’s shares currently trade on a fairly decent price-to-earnings (P/E) ratio of just under 16. The yield is over 4% and covered by earnings. What’s not to like?

Well, while the company may benefit from a Brexit vote due to a depreciation in sterling, there are reasons to be cautious regarding the tobacco industry’s long-term future. More than 170 countries have now introduced smoking bans in public places and recent academic research has shown that, where a ban exists, fewer people are smoking. Indeed, last month, Imperial reported falling sales in the UK. The industry as a whole also lost its case against the Government’s plain packaging policy.

True, the addictive nature of the company’s products and the growing popularity of vaping can probably deal with obstacles such as standardised packaging. Nevertheless, in my view, long-term holders of the stock should consider the benefits of leaving the party when they’re having the most fun.

Pipeline potential

A complete alternative to Imperial Brands is pharmaceutical giant AstraZeneca (LSE:AZN). Since Pfizer’s infamous approach back in 2014, things have gone relatively quiet. That May, its shares reached 4,808p. They’re now 3,964p, suggesting that investors are growing tired of the obligatory if understandable ‘jam tomorrow’ message on its pipeline and/or are concerned about the impending referendum.

Nonetheless, the company’s shares now trade on a P/E of just under 15, which indicates they could be a decent buy, despite ongoing concerns about when its next blockbusting product will arrive. The yield, at around 4.75% for the current year, will also be attractive to income investors desperate for better returns than those offered by cash.

AstraZeneca next updates the market in July. This should provide clues on the likely direction of the share price in the near term, as long as global events don’t interfere.

Shaky foundations?

Taylor Wimpey (LSE:TW), like Imperial Brands, is another example of when it can be beneficial to invest at the point of maximum pessimism. Back in November 2008, shares fell to 7.5p. Last month, they reached 210p. However, the general belief that housebuilders will suffer in the event of a Brexit has upset things somewhat and the price is now back to 188p. While a Brexit is likely to affect those with significant exposure to the London housing market (Berkeley Group, for example), it’s very unlikely Taylor Wimpey will escape unscathed. Yesterday’s prediction by surveyors that house prices are expected to fall in the short-term isn’t helping matters either.

The housebuilder currently trades on a P/E value of just under 11, according to Stockopedia with its massive 5.89% yield adequately covered by earnings.

The general media circus surrounding opinion polls over the past few weeks is unlikely to go away before the crucial vote. Nervous investors may wish to hold off completely but those confident of the UK remaining in the EU may be regard this uncertainty as a golden opportunity to build a holding in the company.

Paul Summers has no position in any shares mentioned. The Motley Fool UK has recommended AstraZeneca. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Rolls-Royce’s share price is rallying again! But for how long?

Rolls-Royce's share price is the FTSE 100's best performer at the start of the new month. The question is, can…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Value investors: Unilever shares are down 7% in a day!

Has the stock market’s reaction to Unilever’s deal to sell its food businesses left the reamining company as an undervalued…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

The stock market is changing fundamentally — and most investors haven’t noticed

Andrew Mackie argues the FTSE 100 is being misread — beneath the volatility, investors are rotating into cash-generating businesses, not…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

FTSE 100 shares: the ‘old economy’ trade the market may be misreading

Andrew Mackie argues recent FTSE 100 volatility is masking a deeper shift, as investors rotate into cash-generative 'old economy' winners.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Down 19% to under £1, here’s why Lloyds shares look a bargain to me anywhere up to £1.80

Lloyds' shares are down a lot in a short time, but the price doesn’t reflect how well the business is…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

£20,000 invested in Rolls-Royce shares 3 years ago is now worth…

Rolls‑Royce shares are down after a huge surge from 2023, but the numbers suggest this rare dip could be a…

Read more »

ISA Individual Savings Account
Investing Articles

How big must an ISA be to aim for a £25,000+ a year second income?

Ahead of the 5 April ISA deadline, I double-checked I had fully utilised my tax-free allowance by topping up my…

Read more »