Are Reckitt Benckiser Group plc, Rightmove plc and easyJet plc priced to buy?

Edward Sheldon looks at whether now is the time to buy Reckitt Benckiser Group plc (LON: RB), Rightmove plc (LON: RMV) and easyJet plc (LON: EZJ).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When buying shares, it’s important to distinguish between great companies and great investments as they’re not necessarily the same thing.

Just because a company has a good track record of growth doesn’t automatically mean it’s a good investment. Demand for its shares may have pushed its price up to a valuation that offers very little value going forward.

Patience is everything in this game, and if a stock looks expensive, it’s often better just to put it on a watch-list and wait for an opportunity to buy at a later date. Today I’ll look at three prominent FTSE 350 stocks and examine whether they’re currently priced to buy.

No value here

Reckitt Benckiser Group (LSE: RB) is a classic Warren Buffett-type stock due to the fact it manufactures basic everyday products that people all over the world have a need for.

The consumer goods giant owns brands such as Nurofen, Dettol and Durex and has a great track record of growing its revenues over the long term. But is Reckitt Benckiser priced to buy?

Well, looking at its current P/E ratio of 28.4, I’m not convinced the company offers much value at the moment.

Although the P/E ratio falls to 24.8 on next year’s earnings, I still believe this is too expensive, especially given the fact that the company’s revenues and earnings have plateaued in the last few years.

Furthermore, as a dividend investor, I’m not particularly excited about the company’s yield either. At 2% it’s less than half the average FTSE 100 yield, and I believe there are better dividend opportunities elsewhere.

Don’t get me wrong, Reckitt Benckiser is definitely the kind of company I’d like to buy for my ISA or SIPP at some stage, yet at the current share price I’m happy to sit on the sidelines and wait until the valuation is more attractive.

Property market momentum

Property website Rightmove (LSE: RMV) has been riding high on the back of the UK property boom in recent years.

The company has performed exceptionally well and in the last five years revenues have increased from £81.6m to £192.1m while the share price has rocketed up from just over 1,000p in 2011 to 4,230p today.

While it’s tempting to buy Rightmove in search of further gains, the company’s current P/E ratio of 37.1 is quite lofty. Although the ratio falls to 30.8 on next year’s forecast earnings (not outrageously high for a fast growing company) the big issue for me is whether the UK property market can continue to charge forward. A slowdown in the property market would likely affect earnings at Rightmove and given the high P/E ratio, I won’t be buying it just yet.

Appealing value

In contrast, I do believe budget airline easyJet (LSE: EZJ) offers compelling value at its current share price. Of the three stocks, easyJet has actually produced the best returns for shareholders over the last five years, with compounded annual returns of an enormous 37% per year.

Furthermore, the company pays the highest dividend of the three, with a 3.6% dividend yield that’s strongly covered. And yet easyJet is trading on a low P/E ratio of just 11.5.

Clearly there’s uncertainty for easyJet with the upcoming Brexit vote, but in my opinion, this is a stock trading at an appealing valuation and is priced to buy.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK has recommended Reckitt Benckiser and Rightmove. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Move over Lloyds, are Barclays shares the ones to go for in 2026?

As we head into 2026 with inflation and interest rates set to fall, what does the banking outlook offer for…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Down 60% with a 10.2% yield and P/E of 13.5! Is this FTSE 250 stock a once-in-a-decade bargain? 

Harvey Jones is dazzled by the yield available from this FTSE 250 company, and wonders if it's the kind of…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Dividend Shares

How much do you need in the stock market to target a £3,500 monthly passive income?

Targeting extra income by investing in the stock market isn't just a pipe dream, it can be highly lucrative. Here's…

Read more »