Are Reckitt Benckiser Group plc, Rightmove plc and easyJet plc priced to buy?

Edward Sheldon looks at whether now is the time to buy Reckitt Benckiser Group plc (LON: RB), Rightmove plc (LON: RMV) and easyJet plc (LON: EZJ).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When buying shares, it’s important to distinguish between great companies and great investments as they’re not necessarily the same thing.

Just because a company has a good track record of growth doesn’t automatically mean it’s a good investment. Demand for its shares may have pushed its price up to a valuation that offers very little value going forward.

Patience is everything in this game, and if a stock looks expensive, it’s often better just to put it on a watch-list and wait for an opportunity to buy at a later date. Today I’ll look at three prominent FTSE 350 stocks and examine whether they’re currently priced to buy.

No value here

Reckitt Benckiser Group (LSE: RB) is a classic Warren Buffett-type stock due to the fact it manufactures basic everyday products that people all over the world have a need for.

The consumer goods giant owns brands such as Nurofen, Dettol and Durex and has a great track record of growing its revenues over the long term. But is Reckitt Benckiser priced to buy?

Well, looking at its current P/E ratio of 28.4, I’m not convinced the company offers much value at the moment.

Although the P/E ratio falls to 24.8 on next year’s earnings, I still believe this is too expensive, especially given the fact that the company’s revenues and earnings have plateaued in the last few years.

Furthermore, as a dividend investor, I’m not particularly excited about the company’s yield either. At 2% it’s less than half the average FTSE 100 yield, and I believe there are better dividend opportunities elsewhere.

Don’t get me wrong, Reckitt Benckiser is definitely the kind of company I’d like to buy for my ISA or SIPP at some stage, yet at the current share price I’m happy to sit on the sidelines and wait until the valuation is more attractive.

Property market momentum

Property website Rightmove (LSE: RMV) has been riding high on the back of the UK property boom in recent years.

The company has performed exceptionally well and in the last five years revenues have increased from £81.6m to £192.1m while the share price has rocketed up from just over 1,000p in 2011 to 4,230p today.

While it’s tempting to buy Rightmove in search of further gains, the company’s current P/E ratio of 37.1 is quite lofty. Although the ratio falls to 30.8 on next year’s forecast earnings (not outrageously high for a fast growing company) the big issue for me is whether the UK property market can continue to charge forward. A slowdown in the property market would likely affect earnings at Rightmove and given the high P/E ratio, I won’t be buying it just yet.

Appealing value

In contrast, I do believe budget airline easyJet (LSE: EZJ) offers compelling value at its current share price. Of the three stocks, easyJet has actually produced the best returns for shareholders over the last five years, with compounded annual returns of an enormous 37% per year.

Furthermore, the company pays the highest dividend of the three, with a 3.6% dividend yield that’s strongly covered. And yet easyJet is trading on a low P/E ratio of just 11.5.

Clearly there’s uncertainty for easyJet with the upcoming Brexit vote, but in my opinion, this is a stock trading at an appealing valuation and is priced to buy.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK has recommended Reckitt Benckiser and Rightmove. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

The S&P 500 looks ominous right now, but…

A glance at the S&P 500’s current valuation makes it look like a stock market crash might be coming. But…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Here’s why Experian, RELX, and LSEG just crashed up to 16% in the FTSE 100

Software stocks across the FTSE 100 index got absolutely hammered today. What on earth has happened to cause this sudden…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Is it worth looking for stocks to buy with just £100?

Is what a Cockney calls a 'ton' enough to start investing? Or do you need a tonne of money to…

Read more »

National Grid engineers at a substation
Investing Articles

Should an income-focused investor consider National Grid shares?

One attraction of National Grid shares for many investors is the company's dividend strategy. Our writer explores some pros and…

Read more »

pensive bearded business man sitting on chair looking out of the window
Investing Articles

Want to retire early? Here’s how a stock market crash could help!

Many people fear a stock market crash. But to the well-prepared investor it can present an opportunity to hunt for…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

£20,000 invested in Rolls-Royce shares ago a year ago is now worth…

Someone investing in Rolls-Royce shares a year ago would have more than doubled their money. Our writer explains why --…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much would an investor need in Aviva shares for a £147 monthly passive income?

Ben McPoland shows how an ISA portfolio could eventually throw off a decent amount of income each year, with help…

Read more »

Investing Articles

Should I buy Palantir stock for my ISA after its blowout Q4 earnings?

Palantir stock has lost its momentum recently. But that could be about to change after the company’s blockbuster fourth-quarter earnings.

Read more »