Could Diageo plc or Conviviality plc be your perfect investing tipple?

Should investors raise a glass to safe, dependable Diageo plc (LON:DGE), fast-growing Conviviality plc (LON:CVR) or both?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Despite the so-so weather over the Bank Holiday weekend, there can be little doubt that drinks businesses will have benefitted from the extra day people enjoyed away from the office. So let’s look at two companies at opposite ends of that market and their prospects for the future.

Beverage behemoth

Drinks producer Diageo (LSE:DGE) has an enviable list of brands that are consumed around the world. Johnnie Walker and Smirnoff? They’re owned by the company. Partial to the odd Baileys over ice or a pint of Guinness? Diageo owns these brands too. 

Given the sticking power of its portfolio and the fact that people don’t stop drinking alcohol in tough times, prospective owners of the £47bn cap’s shares may be surprised to learn that they haven’t done all that well in recent years. At today’s price of 1,883p, they’re still 11% below their peak of 2,113p back in August 2013. Some of this may be due to the difficulties experienced in developing economies, markets that the company has significant exposure to. Nevertheless, a rather high forecast price-to-earnings ratio (P/E) of 21 may not be inspiring investors either.

Diageo announces details of its full year earnings on July 28. As the time draws near, we may see a bit more direction in its share price. A recovery in earnings (however small) and stronger emerging markets could be catalysts for share price growth.

Cosy up to Conviviality

Conviviality (LSE:CVR) is the UK’s largest franchised off-licence and convenience chain, trading under the Bargain Booze and Wine Rack brands. However, this is just one side of the company. In April 2015, it completed a reverse takeover of Matthew Clarke, the UK’s largest independent alcohol wholesaler and distributor to the on-trade drinks sector. This development caught the market’s eye (and mine). Indeed, in one year its shares have shot up from 144p to today’s price of 212p (a 47% increase). It’s not hard to see why. Its forecast earnings per share growth for 2016 is over 25%.

You may think a company predicting this kind of earnings growth would be disinclined to reward its shareholders, preferring instead to channel profits back into the business. Not at all. The company is offering a yield of over 4% in the current year. This is likely to grow by almost 6% in 2017, all covered by earnings. So, in addition to offering superb growth at a relatively cheap price (P/E of 15), Conviviality also plans to reward shareholders who are more interested in generating a steady income from the company.

Growth or stability?

The fact that Diageo was incorporated all the way back in 1886 should tell you just how resilient this company is. Its excellent portfolio of brands, international reach and solid financials will appeal to defensive investors. In sharp contrast, the relatively youthful and UK-focused Convivality (founded in 1981) is growing at a rapid pace. So which one grabs my attention most? 

Although I think both shares are good investments, I’m more bullish on the latter, despite the risks involved in buying a smaller company. The attractive price of the shares, decent dividend and exciting prospects for the future make me think that this company could attract even more interest as the months go by and the benefits of the Michael Clarke takeover become more apparent. Diageo, while offering more stability, just doesn’t wet my investing whistle.

Paul Summers owns shares in Conviviality. The Motley Fool UK has recommended Diageo. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Are 76% off Vistry shares a once-in-a-decade opportunity?

Vistry shares are looking dirt-cheap on some metrics. Is this the kind of rare buying opportunity that only comes around…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Down 10% in a month with a near-7% yield — are Aviva shares the perfect ISA buy?

Harvey Jones says stock market volatility could give investors the opportunity to snap up Aviva shares at a reduced price…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Diageo shares 1 month ago is now worth…

Diageo shares have dipped below £14 recently, taking the one-year fall to 31%. So why has one leading broker turned…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Elon Musk could give Scottish Mortgage shares a huge boost!

Dr James Fox explains why Scottish Mortgage shares could benefit massively as Elon Musk looks to take SpaceX public later…

Read more »

Investing Articles

As Rolls-Royce and Babcock rocket, has the BAE Systems share price finally run out of juice?

Harvey Jones is astonised at recent sluggish performance of the BAE Systems share price and wonders if there is better…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Down 31% and with a P/E of 8.8, is this FTSE 100 share too cheap to ignore?

Berkeley's share price has collapsed to its cheapest in roughly 10 years. Is the FTSE share now too cheap to…

Read more »

Investing Articles

10 dirt-cheap shares to consider after the correction

Investors keen to contribute to their ISA allowance before Sunday's deadline have a brilliant opportunity to buy cheap shares due…

Read more »

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »