Are Diageo plc, Whitbread plc and EasyJet plc 3 consumer kings?

It’s the perfect time to invest in Diageo plc (LON: DGE), Whitbread plc (LON: WTB) and EasyJet plc (LON: EZJ).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One of the key trends I think investors should buy-into currently is the global consumer boom. As the world’s population increases and people get wealthier, consumer-focused companies are set to do well.

That’s why I think firms that provide products and services for consumers should be an integral part of your investment portfolio. And here are three of my top picks of the moment in this sector.

Diageo

Diageo (LSE: DGE) is one of the world’s leading alcoholic drinks companies, making famous brands like Guinness, Johnnie Walker and Smirnoff. It sells its products in both developed and emerging markets, and is set to steadily increase revenues and profits as countries like China and Malaysia develop a taste for whisky, vodka and other premium beverages.

The share price has been treading water over the past few years, but this business is still churning out multibillion pound profits year-after-year.

A 2016 P/E ratio of 21.32, with a dividend yield of 3.14%, means that this company is on the pricey side. But I think this has potential as a long-term income play.

Whitbread

Whitbread (LSE: WTB) is a hotels and restaurants chain that owns popular brands like Premier Inn and Costa Coffee. Robust advertising and marketing has driven expansion, and this is a business on the up. The firm has been growing earnings steadily, with the 2014 eps of 181.06 set to go to 271.07 in 2018. Although this company has already had a good run, I see plenty of room for it to do well into the future.

What’s more, after the long bull run since lows around the time of the Credit Crunch, Whitbread’s share price has fallen substantially due to profit-taking. This means that now is a great time to purchase shares.

The P/E ratio is 19.91, with a dividend yield of 1.98%, meaning this is a highly rated business. But as one of the winners in the hospitality and catering sector, I still think this company is worth investing in.

EasyJet

A falling oil price has meant crisis for the oil majors. But for transport and travel firms like airline EasyJet (LSE: EZJ) it’s only been good news. Fuel is the biggest cost that flight operators incur, and tumbling gasoline costs mean increasing margins and thus greater profitability for this sector.

Commentators have argued that some of the benefit will be lost because the competing airlines will cut costs more, especially in the cut-throat European market. But over the long term, I think this effect will fade and we’ll see the benefits work their way through to the bottom line.

A pull-back in EasyJet’s share price means that the 2016 P/E ratio has fallen to just 10.57, with a dividend yield of 4.66%. Now that’s cheap. This is an investment that’s both growing profits and raising its income, and I think it’s the perfect time to buy-in.

Prabhat Sakya has no position in any shares mentioned. The Motley Fool UK has recommended Diageo. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »