Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Should you follow director selling at ASOS plc, Moneysupermarket.com Group plc and Accesso Technology Group plc?

Roland Head looks at the background to insider share sales at ASOS plc (LON:ASC), Moneysupermarket.com Group plc (LON:MONY) and Accesso Technology Group plc (LON:ACSO).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When founder shareholders in a company sell a major slice of their shareholding, should you sell too? The answer isn’t always obvious, as there can be good reasons for a sale.

However, three of the most successful technology stocks of recent years have recently reported major share sales by founding directors. In this article I’ll ask what this means for each company, and whether you should consider following the inside money and selling up.

Too soon to sell?

This week brought news that Nick Robertson, a founder and non-executive director of online fashion retailer ASOS (LSE: ASC), has sold a 1.6% stake in the firm.

Mr Robertson’s share sale netted him a cool £46m, but he may not have sold voluntarily. It seems that Mr Robertson has recently got divorced. Divorce is a relatively common reason for major director share sales and given that he still has a 6.59% stake in ASOS, I’m not too concerned.

Growth remains strong, with earnings expected to rise by about 30% in both 2016 and 2017. Although I’ve been critical of ASOS’s low profit margins in the past, the firm does seem to be maturing well and generates a lot of free cash flow.

ASOS shares aren’t cheap on 63 times 2016 forecast earnings, but I’d probably continue to hold for the time being.

This one might be a sell

I’m less convinced about the investment case at queuing solutions firm Accesso Technology Group (LSE: ACSO), whose share price has risen by almost 700% over the last five years. In April, four of the group’s founding shareholders sold £17.4m of stock in a placing to institutional investors.

Accesso’s chairman, chief executive, finance director and a founding shareholder collectively sold almost 2m shares — equivalent to around 8.9% of the company. The placing represented roughly 45% of their collective shareholding, so it was a significant sale for them.

This suggests to me that Accesso’s best-informed insiders believe the company’s growth rate may start to slow as the business matures.

Accesso pays no dividend and trades on 34 times 2017 forecast earnings. Amazingly, the share price has risen by about 30% since the directors sold their shares. If I was a shareholder, I’d be tempted to sell at least half of my holding.

A potential income play?

Moneysupermarket.com Group (LSE: MONY) founder Simon Nixon has been scaling back his holding in the £1.8bn company for some time. Mr Nixon’s most recent sale was in March, when he sold his remaining 6.9% stake. The sale netted Mr Nixon a cool £124m, but I don’t think it’s a sell signal for the rest of us.

Moneysupermarket.com has established itself as a major consumer brand, with high profit margins and strong cash generation. The medium-term outlook seems stable and broker earnings forecasts have been rising steadily.

The latest forecasts put the stock on a 2016 forecast P/E of 21, falling to a P/E of 19 in 2017. This doesn’t seem excessive and the 3% forecast dividend yield should be amply covered by free cash flow.

I think Moneysupermarket is starting to make sense as an income stock, and would be happy to continue holding the shares.

Roland Head has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Moneysupermarket.com. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »