1 Thing You Need To Know Before Buying Purplebricks Group plc, Zoopla Property Group plc or Rightmove plc

Should you snap up Purplebricks Group plc (LON: PURP), Zoopla Property Group plc (LON: ZPLA) and Rightmove plc (LON: RMV) shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’re looking for high-growth shares, welcome to booming online property world!

Take Purplebricks (LSE: PURP), for example. Book your valuation visit online, and with a mobile app and a website you can do the business any time of day or night — and end up with your home advertised on Zoopla, Rightmove, and other property websites. It’s been a great investment so far too, with Purplebricks shares up 140% since a recent FTSE low point in late January, while the index itself has gained just 8.5%.

And talking of Zoopla (LSE: ZPLA) and Rightmove (LSE: RMV), both of those have been doing pretty well too. Since January’s market dip, Zoopla shares are up 49% to 301p, while Rightmove shares are up 18% to 4,020p since their dip a little later in the first week of February. And over 12 months we’re looking at price rises of 33% for Zoopla and 25% for Rightmove.

But there’s one thing you really need to understand before you consider investing any of your hard-earned cash in any of these… fashionable high-flying growth shares can seriously hurt your pocket!

The problem is, people who pile into and out of the latest investing fads can be fickle sorts who are only looking at the short term. While impressive results roll in ahead of expectations they’re happy to jump on the bandwagon — but as soon as there’s one bit of news that’s less than sparkling, they’re off again and the price slumps.

Revenue soaring

We’ve seen a bit of that today, after Purplebricks released a year-end trading update. The company spoke of strong growth, with revenue expected to rise around 445% to £18.5m, and told us it’s on track to meet its full-year expectations. But in morning trading, sellers pushed the shares down 13% at one point. What’s wrong, isn’t meeting expectations good enough for them?

Part of the problem is that P/E ratios at such early stages can be weird and wacky, and it’s impossible to make much sense of them. Purplebricks shares are on a P/E of 53 for the year to April 2017, dropping only to 25 the following year as EPS is predicted to double — that’s a lot of growth already built into the price.

Zoopla shares are on a more modest forward P/E of 28 for this year, though that’s still around double the long-term FTSE 100 average, and Rightmove shares are rated a bit higher on a multiple of 30.

Steady nerves needed

Now, those could turn out to be attractive valuations over the long run, and earnings growth over the next few years really could be enough to justify today’s prices and allow for some nice profits for investors. I honestly don’t know. But one thing I’m pretty confident of is that the ride is likely to be a volatile one.

I always think of online fashion pioneer ASOS when I look at new rising stars. If you’d bought ASOS shares at the end of 2009 and kept your nerve, you’d be sitting on a profit of 680% today. But you’d have had a white-knuckle ride, as fortunes have been made and lost several times along the way. And if you’d taken a short-term bandwagon approach, you could have lost a lot of money — ASOS shares are still down around 50% from their early 2014 peak.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has recommended Rightmove. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British union jack flag and Parliament house at city of Westminster in the background
Investing Articles

Is Raspberry Pi the next Nvidia stock?

The Raspberry Pi (LSE:RPI) share price exploded 46% higher in the FTSE 250 today. Might this be the start of…

Read more »

Senior woman potting plant in garden at home
Investing Articles

Thinking of stuffing a SIPP with high-yield shares? 3 things to consider

A SIPP filled with shares offering juicy dividends can seem tempting. Christopher Ruane explains some potential pros and cons of…

Read more »

ISA coins
Investing Articles

Does this weekend’s ISA deadline make now a good time to start buying shares?

With a key ISA deadline looming this weekend, does it make a difference whether someone starts buying shares now or…

Read more »

National Grid engineers at a substation
Investing Articles

If inflation soars, can the National Grid dividend keep up?

With the risk of higher inflation getting stronger, our writer weighs up whether the National Grid dividend might earn the…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Could getting out of the food business help the Unilever share price?

Unilever and McCormick today announced a transformational corporate deal. Our writer weighs some of its attractions and risks.

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why did Raspberry Pi shares just jump 35%?

Raspberry Pi shares have been in the doldrums in the past 12 months. But is that all changing, after a…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

How much second income could investors earn with 9% dividends from Legal & General shares?

Investors looking to build up a second income portfolio have a good few FTSE 100 shares with big dividends to…

Read more »

Rolls-Royce engineer working on an engine
Investing Articles

£5,000 invested in Rolls-Royce shares just 2 years ago is now worth…

Rolls-Royce shares have fallen some way back from a recent 52-week peak, as global events impact them and the firm…

Read more »