Foolish investors never waste a crisis… so don’t waste this one!

Today’s stock market crisis is the opportunity Foolish investors have been waiting for, says Harvey Jones.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investors are under siege right now as share prices collapse, bond yields slump and cash turns negative. The great wealth massacre has wiped £140bn off the value of UK blue chips in the last fortnight alone.

Help! Panic!

Panicky investors have driven rates on 10-year UK gilts to an all-time low of 1.226%. Markets can’t see the Bank of England hiking interest rates until 2020. It looks like a full-blown crisis and many investors will understandably want to keep their heads down.

While that’s an understandable reaction it’s also a wrong one that wastes the opportunities available. Times like this are a gift to investors, and you don’t want to throw that gift away. The FTSE 100 has shed nearly a quarter of its value since April 2015, which means if you buy an index tracker today you’re getting a 25% discount on last year’s price. This is the discount that keeps on giving: whether you hold the tracker for 10, 20 or 30 years, your holding will always be worth 25% more.

Come Out Fighting

The Fool repeats this message every time markets go into crisis mode, because it takes constant repetition for the message to sink in. When share prices plunge, the fight or flight mechanism triggers and too many investors flee when they should march towards the sound of gunfire instead.

Most long-term investors learn to curb the desire to sell in the middle of a crisis. All that does is turn your paper losses into real ones, and leave you with the impossible decision of when to re-enter the market, a decision you will get wrong because timing stock markets is impossible. 

But it takes a bold investor to pump good money into the stock market during bad times, as there’s a chance its value will plummet almost instantly. Yet at moments like these, fortune favours the brave. You have to remind yourself that you’re not investing for tomorrow, next week or even next year. You should only invest in shares for a minimum of five years, preferably much, much longer, until today’s crisis is only a vague memory.

Value at last?

Things look dark today and may get darker in the days ahead. Personally, I’m glad of the sell-off, because markets had been driven artificially high by loose monetary policy. Now valuations look far more tempting, with oil giant Royal Dutch Shell trading at 6.9 times earnings, pharmaceutical firm GlaxoSmithKline at 7.7 times and global bank HSBC Holdings at 8.8 times. If you’re feeling truly brave, you could try stricken miner BHP Billiton at 7.8 times earnings. These are all roughly half the 15 times earnings typically seen as fair value (although they’re still risky, especially in the short term).

Share prices may have picked up today but the crisis has further to run. Please don’t waste it.

Harvey Jones has no position in any shares mentioned. The Motley Fool UK has recommended HSBC and Royal Dutch Shell.  We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

4 reasons the Rolls-Royce share price might be headed to £24

Could the Rolls-Royce share price double from around £12 to closer to £24? Here are a few reasons why it…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 23%, consider this FTSE 250 share that’s boosted profit forecasts!

This FTSE 250 tech share's leapt 8% on Wednesday (18 March) after it raised full-year profit forecasts. Is now the…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How much passive income can you earn by investing £20,000 in a Stocks and Shares ISA?

With dividend yields up to 10%, REITs might be some of the top passive income opportunities for UK investors in…

Read more »

Group of friends meet up in a pub
Investing Articles

Diageo shares are back at 2012 levels. Time to consider buying?

Diageo shares have fallen around 65% from their highs and now trade at levels not seen for well over a…

Read more »

Investing Articles

Softcat: a FTSE 250 tech stock offering growth, dividends and value

Right now, the share price of FTSE 250 IT company Softcat is well off its highs. And at current levels,…

Read more »

Black woman using smartphone at home, watching stock charts.
US Stock

3 huge pieces of news that could impact the Nvidia share price

Jon Smith talks through some key reveals and implications for the Nvidia share price from the company conference taking place…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing For Beginners

This FTSE stock is now trading at the lowest level since the 1990s! Should I buy?

Jon Smith explains why a FTSE share is currently at multi-decade lows and might surprise some with his decision on…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Down 21% in less than 2 months, this FTSE small-cap stock’s worth a look today

Despite rising 8% yesterday, this 177p growth stock from the FTSE AIM 100 Index is significantly lower than where it…

Read more »