Could Hargreaves Lansdown PLC Be A Better Buy Than HSBC Holdings plc?

Investors looking for reliable returns may want to consider FTSE 100 candidate Hargreaves Lansdown PLC (LON:HL), rather than HSBC Holdings plc (LON:HSBA).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Are big banking stocks cheap for a reason? More than five years after the financial crisis, banking shares continue to fall and have failed to win back the confidence of investors.

An alternative way to gain exposure to the financial sector is with ‘pick and shovel’ stocks. These are companies that provide the tools and platforms necessary for investors to access financial markets. One of the biggest and most successful in the UK is Hargreaves Lansdown (LSE: HL).

Hargreaves shares fell by around 4% after the firm published its interim results today, but the firm’s stock is still worth 20% more than it was 12 months ago. I believe Hargreaves could still have a lot to offer investors.

To highlight the contrast between Hargreaves’ performance and that of big banks, I’ll also take a look at HSBC Holdings (LSE: HSBA). Will the UK’s largest bank make money for patient investors, or could it remain a value trap for years to come?

Hargreaves Lansdown

Hargreaves results showed that it can still attract new customers in falling markets. The firm signed up 47,000 new customers during the last six months of 2015, compared to 23,000 during the same period the previous year. Net new business inflows for the period were £2.8bn, up from £2.25bn previously.

The influx of new business means that despite a 3.5% fall in the FTSE All-Share, the value of Hargreaves’ assets under management (AUM) rose by 7% to a record high of £58.8bn at the end of 2015. Pre-tax profits rose by 6% to £108m for the half year, while the interim dividend was increased by 7% to 7.8p.

After last year’s dip in profits, Hargreaves appears to have returned to growth. This has been achieved without sacrificing the firm’s incredible profit margins. Hargreaves reported an operating margin of 67.9% for the first half of its current financial year. This is down slightly from 70.7% last year, but in line with last year’s full-year figure of 67.3%.

Hargreaves’ share price has risen by 130% over the last five years. As you’d expect, this stock isn’t cheap and currently trades on a 2015/16 forecast P/E of 34. However, the dividend yield is still quite attractive. The shares are expected to yield 2.7% this year, rising to 3.0% in 2016/17.

HSBC: does size matter?

With a market value of £92bn and expected profits of $15.5bn for 2015, HSBC dwarfs Hargreaves.

Size is no guarantee of positive returns, however. HSBC has delivered an average annual total return of -2.6% per year over the last five years. By contrast, Hargreaves has managed a stunning average total return of 22.5% per year over the same period.

I’m not sure that there’s any evidence that the tide is turning for HSBC. The latest analyst forecasts suggest that HSBC’s earnings per share may fall by 3.4% this year. The dividend is expected to remain flat, at $0.51 per share.

HSBC only seems to have two attractions. The stock looks cheap, on 8.7 times forecast earnings, and offers a huge 7.5% dividend yield, which looks pretty safe to me. For pure income investors or value buyers with a long timeframe, I’d back HSBC.

However, if you’re looking for a decent total return with real growth potential, then Hargreaves could be a better buy than HSBC.

Roland Head owns shares of HSBC Holdings. The Motley Fool UK has recommended Hargreaves Lansdown and HSBC Holdings. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

Should I buy Nasdaq stock Micron for my ISA after blowout Q2 earnings?

Nasdaq tech stock Micron is generating incredible revenue growth at the moment amid the AI boom. Yet it still looks…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Is it time to dump my shares ahead of an almighty stock market crash? Nah!

How should we cope with growing fears of a stock market crash? 'Keep Calm and Carry On' worked in 1939,…

Read more »

Business man pointing at 'Sell' sign
Investing Articles

As the FTSE 100 tanks, consider buying this cheap dividend stock with a 7.3% yield

The FTSE 100 index is in meltdown mode due to the spike in oil prices. This is creating opportunities for…

Read more »

Sun setting over a traditional British neighbourhood.
Investing Articles

UK investors should consider buying shares in Uber. Here’s why

Uber shares could be a great fit for long-term UK investors that are looking to generate capital growth, says Edward…

Read more »

This way, That way, The other way - pointing in different directions
Growth Shares

£1k invested in Rolls-Royce shares at the beginning of the year is currently worth…

Jon Smith points out how well Rolls-Royce shares have done so far in 2026, but issues caution when looking further…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Value Shares

It might not feel like it, but this is the time to think about buying stocks

The FTSE 100 isn’t the first place most investors look for quality growth stocks to consider buying. But Stephen Wright…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

How are Lloyds shares looking in March 2026?

Lloyds shares have taken a tumble in the last month. What has happened? And could this be a golden opportunity…

Read more »

piggy bank, searching with binoculars
Investing Articles

Are Barclays shares really 50% cheaper than HSBC right now?

Barclays shares are trading at a price-to-book ratio half that of rivals like HSBC. Ken Hall looks at what the…

Read more »