We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Is It Time To Sell Unilever plc And Reckitt Benckiser Group Plc?

Unilever plc (LON: ULVR) and Reckitt Benckiser Group Plc (LON: RB) are highly valued, but are they too high?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If I asked you to pick the 10 safest stocks in the FTSE 100, I reckon there’s a good chance you’d include Unilever (LSE: ULVR) or Reckitt Benckiser (LSE: RB). And I think you’d be justified, as their worldwide reach of essential consumer products gives them sector-wise and geographic safety.

But with Unilever’s interim due on 23 July and the same from Reckitt Benckiser scheduled for 27 July, should we be looking to buy or sell now?

Modest growth

Both companies have modest but reasonably attractive EPS growth forecast, and both are off to a decent start this year. In the first quarter, Unilever saw underlying sales up 2.8%, with its all-important emerging markets business up 5.4% — but we did hear that competitive pressure is leading to lower pricing in the developed markets of the US and Europe. And currency movements were in its favour in the period.

Reckitt Benckiser also put in a good Q1, and though performance in emerging markets was mixed, sales in Europe and North America saw steady growth. Although overall reported sales growth only reached 1%, the firm reported like-for-like growth of 5%.

With the world economy still improving, we should expect a few steady years from both companies now, but the trouble is the share price is already ahead of it. At around the 2,850p mark, Unilever shares have gained 7% over the past 12 months. That’s beaten the index and isn’t bad for a safe stock, but we’re looking at a forward P/E of about 22 now. That’s around 50% ahead of the FTSE’s long-term average P/E, and though Unilever deserves a premium rating, it looks a little too high to me.

Even higher

Reckitt Benckiser is looking similar, with forecasts putting it on an even higher P/E of 25. We’ve seen a 20% hike in the Reckitt share price over the past year, to 5,890p, which is remarkable. But again, I think it’s taken the price up a bit too far now.

Historically, both companies’ shares have tended to trade in a P/E range that tops out in the low 20s, and that’s pretty much where they both are at the moment. Over the past year, the share prices have climbed ahead of earnings rises, which is what happens when future prospects are looking good. But over the next couple of years, I can see that reversing, with share prices not matching EPS gains and those P/E multiples coming down a little.

Weak dividends

And we don’t have much in the way of dividends to rely on, with Unilever expected to come close to the FTSE average yield of around 3%, and Reckitt only managing about 2%. Both companies might be worth adding as a safety bolster to your portfolio during a cyclical downturn, but at today’s prices I just think there are better safety bargains to be had with better dividend yields.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK owns shares of Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How do these REITs keep paying spectacular dividends?

Royston Wild reveals three top real estate investment trusts (REITs) to consider -- two of which have dividend yields approaching…

Read more »

ISA coins
Investing Articles

Is your Cash ISA stopping you from becoming a millionaire?

Just a tiny percentage of ISA millionaires have made their fortunes in a Cash ISA. Is there a better way…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

These 5%-yielding FTSE 100 dividend shares are on sale today!

Looking for passive income at what he thinks are very low prices? Royston Wild reveals two top dividend heroes trading…

Read more »

Investing Articles

An Important Update From The Motley Fool UK

The future of Motley Fool UK is here.

Read more »

Passive income text with pin graph chart on business table
Investing Articles

Here’s how much to put in your ISA if you hope for passive income of £21,000

With a diversified portfolio of high quality shares and a disciplined investment mindset, Mark Hartley outlines his passive income strategy.

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Here’s how someone could start buying shares for the price of a weekend break

Is it really possible to start buying shares for the cost of a quick getaway? Our writer explains how it…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

2 top growth shares to consider on the London Stock Exchange

There are plenty of UK stocks to buy that have potential long runways of growth. Here, our writer highlights two…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

£20k invested in a Stocks and Shares ISA this time last year is now worth…

What has 12 months meant for the value of a Stocks and Shares ISA? That depends on how it has…

Read more »