5 FTSE 100 Dividend Dogs For Your 2015 ISA: HSBC Holdings Plc, SSE Plc, Royal Dutch Shell Plc, Centrica Plc & BHP Billiton Plc

Dave Sullivan looks at 5 ‘dividend dogs’ for consideration: HSBC Holdings Plc (LON: HSBA), SSE Plc (LON: SSE), Royal Dutch Shell Plc (LON: RDSB), Centrica Plc (LON: CNA) and BHP Billiton Plc (LON: BLT)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I’ll be taking a look at a simple dividend strategy that focuses on generating gains from both dividend income and, to a lesser degree, some capital growth.  Historically, dividend payouts were a primary motivation for investors: there are numerous studies that show us returns can be significantly augmented when dividends are reinvested.  So, whilst they may sound boring, dividend-based strategies and the power of compounding form part of most investors’ arsenal.  There are numerous variances in approach circulating across the globe; here, I highlight the ‘Dividend Dogs’ and some of the constituents.  Instead of using the current yield, I will look at the forward yield on offer in order to try and avoid the possibility of any dividend cuts going forward.  Other than that, there are but two rules:

  • Index membership — must be in the FTSE 100 index; and
  • Qualify in the top 10 stocks — sorted by yield.

HSBC

As I type, HSBC Holdings (LSE: HSBA) trades on a forward yield of over 6% and a lowly forward price-to-earnings ratio of around 10 times earnings — rather cheap, some might say.  Sadly, anyone holding the stock or following the story will know that it has been the focus of allegations that its private bank was assisting their wealthy clients evade paying the correct tax, coupled with an unwelcome fall in profits for the year ending 31/12/14. Add to the mix an increased banking levy announced by George Osborne in his pre-election Budget, and one can start to see the issues driving the price lower.

SSE

One of the “Big Six” energy companies, SSE (LSE: SSE) is doing business in a tough market.  If it isn’t being squeezed by smaller, more nimble competitors like Ovo and Cooperative Energy, it’s being fined for demanding excessive charges to switch off power stations.  The company has already advised shareholders to expect profits to be at the lower end of expectations for the end of 2015, but the good news is that the dividend will increase at least in line with RPI inflation.  With the shares trading on a forward P/E of 13.5 times earnings and yielding almost 6% — they’re in!

Centrica

In some ways, Centrica (LSE: CNA) is the odd one out here.  True, it is in the same sectors as SSE and is a member of the FTSE 100.  The reason is due to the fact that it recently cut its dividend. Despite this bad news, it still yields almost 5% and one could reasonably expect that it shouldn’t be cut again in the near future.  A possible risk to both Centrica and SSE is the level of regulation in the form of price freezes, should Labour get the keys to Number 10.

Royal Dutch Shell

The dividends need no introduction at this company.  Royal Dutch Shell (LSE: RDSB) has not cut its dividend since World War 2, and the CEO has pledged to do everything to protect it.  The company is diversified and has plenty of tools at its disposal, including:

  • Cutting back on production;
  • Selling non-core assets; and
  • Raising current debt levels.

The company has ridden storms like these before and, in my opinion, will continue to do so.  The shares trade on a forward P/E of just under 12 times earnings and yield over 6%.

BHP Billiton

Our final candidate is BHP Billiton (LSE: BLT), one of the world’s most diversified resource stocks.   It has been in the news, mainly for lower commodity prices and for a rather large demerger. As the company spins off South32, it has promised that the dividend to shareholders will not be reduced and continue to be progressive.  The shares trade on a forward PE of nearly 15 times earnings and yield just under 6%.

Taking A Contrarian View

It is easy to see why these companies are yielding market-beating dividends — factors such as the fall in the price of oil and other commodities, political pressure, amongst other factors that have affected their business in a negative way.  Some shareholders will be running for the hills, whilst others may take this opportunity to secure a yield that is hard to find elsewhere.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Dave Sullivan has no position in any shares mentioned. The Motley Fool UK has recommended Centrica and HSBC Holdings. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Can this beaten up and bullet-riddled FTSE growth stock save the day in 2025?

Harvey Jones fell for the glamour of holding Aston Martin shares, but the reality was a shock. Can the FTSE…

Read more »

Elderly father and adult son work in the garden
Investing Articles

Investors can start building towards a £10k second income with just £5 a day!

A fiver a day seems like a small price to pay for a potentially lucrative second income later in life.…

Read more »

Investing Articles

17,648 shares in this under-the-radar Dividend Aristocrat could earn investors £1,500 a year in passive income

With 47 years of consecutive dividend increases, James Halstead might be one of the best passive income shares for UK…

Read more »

Investing Articles

Could this beaten-down FTSE 100 stock outperform the index in 2025?

Investing in precious metals miners has been deeply frustrating over the past few years, but Andrew Mackie believes this is…

Read more »

Investing Articles

No savings at 40? Here’s how late investors could target an £18,100 passive income with UK stocks

Creating a diversified portfolio of UK stocks could be a great way for investors to build long-term wealth, explains Royston…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

The Ashtead share price could soar with proposed US listing! A slam-dunk opportunity to buy?

The Ashstead share price has underperformed its US peers over the past 12 months, but moving its primary listing there…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

2 FTSE stinkers I’m avoiding in 2025

Investors might be ending 2024 in a fairly bullish mood. But our writer doesn't like the outlook for at least…

Read more »

Businesswoman calculating finances in an office
Investing Articles

This FTSE 100 stock looks good to me, so should investors consider buying it now?

The battered retail sector's thrown up some keen company valuations, such as this FTSE 100 player that's been expanding abroad.

Read more »