Why J Sainsbury plc Could Surge 40% In Less Than A Year!

J Sainsbury plc (LON:SBRY) is not the best bet in the food retail sector, but there’s lots to like in the strategy of its rivals, from which it could benefit, argues this Fool.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think the shares of Sainsbury’s (LSE: SBRY) offer a rather attractive entry point right now. But will they rise to 350p by the end of the summer, or will they plunge to 200p as pressure on food retailers’ operating profits continues to build up in the UK? 

Here are a few things you should know before assessing the possible value of the investment. 

On Its Way Up? 

Back in May 2014 I argued that Sainsbury’s, the third-largest food retailer in the UK, was not the most obvious restructuring play in the industry. At that time the stock traded at 339p and I predicted a 20% downside for investors, for an implied price target of 270p. 

The shares plunged to a multi-year low of about 224p in early October, and now trade at 260p.

Time and again, I have said trading multiples mean very little when it comes to assessing the equity value of food retailers, one of the reasons being that nobody really knows whether the biggest players in the industry have hit rock bottom, or more pain lies ahead in terms of assets write-downs and shrinking profitability.

So, where does value reside in Sainsbury’s? 

I still believe other shares in the sector, as well as other sectors, offer more upside than Sainsbury’s in the next 12 to 24 months, but Sainsbury’s could benefit from corporate action and restructuring plans at its rivals. Recent trends have shown that. 

Read-Across

As I pointed out in my coverage of Tesco (LSE: TSCO) back in December, Tesco’s latest profit warning accelerates the process according to which the largest supermarket chains in the UK must take bold action, which is fantastic news for ailing food retailers and their shareholders, in particular. 

While I prefer Tesco, whose shares have risen more than 30% since mid-December, the shares of Sainsbury’s have surged only 14% in about a month. Could they deliver a 40% pre-tax return to shareholders?

Well, if it’s a bounce from the lows, surely plenty of value could be up for grabs in months ahead. Brokers disagree, and they have pencilled in an average price target of about 240p a share. The possible rise in the shares does not depend on Sainsbury’s own strategy and fundamentals, however. 

The latest few weeks of trading suggest that Sainsbury’s will continue to deliver value to its shareholders if its chief rivals, Tesco and Morrisons, continue to implement radical changes. In this context, Sainsbury’s is cutting costs to preserve profitability, which should help its financials. And even assuming a massive discount to the book value of its assets, Sainsbury’s could be worth more than £7bn, which is a 40% premium to its current equity value. 

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK owns shares of Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female hand showing five fingers.
Investing Articles

5 shares close to 52-week lows. Could they rise in value by 44% over the next year?

Identifying value shares is the key to investment success. These five UK stocks are trading close to their 52-week lows.…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

Up 25% in a month, this growth share is flying despite the market falling!

Jon Smith points out a growth share that's bucking the broader market trend in recent weeks, with momentum potentially continuing…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

£20,000 invested in a Stocks and Shares ISA on 7 April is now worth…

The Stocks and Shares ISA is a proven wealth-building machine. But was one year ago a great time to be…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The stock market hasn’t crashed yet. Make these 3 moves before it does

If an investor is prepared for a stock market crash they can soften the blow, and more importantly, capitalise on…

Read more »

Investing Articles

£1,000 buys 300 shares in this red-hot UK gold stock with a P/E ratio of 3

This UK-listed gold stock is on fire at the moment amid the historic rally in precious metals. But it still…

Read more »

Warhammer World gathering
Investing Articles

Forget Pokémon cards! Dividend stocks are my top way to earn a second income

Earning a second income by buying and selling Pokémon cards looks like it could be a lot of fun. But…

Read more »

A young Asian woman holding up her index finger
Investing Articles

UK investors could soon get a once-in-a-decade opportunity to buy cheap FTSE shares

As global markets look increasingly wobbly, value investors are starting to identify exactly which FTSE shares they’ll scoop up in…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Down 31%, here’s a FTSE 100 horror stock I’m avoiding on Friday 13th!

Rightmove's share price has collapsed during the last 12 months. Why doesn't this make the FTSE 100 stock a top…

Read more »