Shoe Zone PLC Could Be A Better Buy Than ASOS plc Or Boohoo.Com PLC

Strong profits at Shoe Zone PLC (LON:SHOE) make Boohoo.Com PLC (LON:BOO) and ASOS plc (LON:ASC) look very expensive.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cheap and cheerful shoe retailer Shoe Zone (LSE: SHOE) hardly seems like a glamourous investment — but just take a look at how the AIM-listed firm has performed over the last six months, compared to highly rated glamour stocks ASOS (LSE: ASC) and Boohoo.com (LSE: BOO):

Company

6-month share price movt

Boohoo.com

-38%

ASOS

-12%

Shoe Zone

+36%

Shoe Zone has just published its first full-year results since becoming a listed company, and the numbers make impressive reading.

The firm reported a 124% rise in adjusted pre-tax profit, and adjusted earnings per share (eps) rose by 160% to 18.0p, beating analysts’ expectations for earnings of 17.7p.

Shoe Zone’s net cash balance rose by 50%, to £9.1m, and the firm declared a maiden dividend of 3.6p per share, giving a prospective yield of 1.6% — although this modest payout is expected to rise to 12.3p this year, giving a prospective 2015 yield of 5.3%.

Online isn’t more profitable

Only 3.1% Shoe Zone’s sales were made online last year, but online revenues rose by 26%, and the firm is continuing to invest in its internet operations, alongside its 545 stores.

In any case, Shoe Zone’s results make it clear that online sales aren’t necessarily more profitable than high street sales: Shoe Zone’s operating margin of 6.7% is higher than those of ASOS (4.8%) and Boohoo (6.4%).

2015/16 outlook

Historical results are useful, but when considering growth stocks it’s important to look ahead. What is the City expecting from each of these firms over the next eighteen months or so?

Company

2015/16 forecast eps growth

2015/16 forecast P/E

ASOS

1% / 28%

48.9

Boohoo.com

18% / 34%

20.2

Shoe Zone

16.4% / not available

11.3

It’s clear that ASOS has got to deliver a serious amount of growth to justify its sky-high P/E. To be honest, I just don’t think this is realistic: in my view, ASOS remains seriously overvalued.

Boohoo.com appears to have a more realistic valuation after last week’s 35% fall. This firm has solid profit margins and recently reported 25% sales growth for the final four months of 2014. I believe a forecast P/E of around 20 is reasonable, given that Boohoo is still in the fairly early stages of its growth cycle.

Remarkably, Shoe Zone trades on a forecast P/E of just 11.3 — astoundingly cheap if it can deliver on forecasts for the year ahead. Current forecasts suggest earnings growth of more than 15%, and a dividend yield of more than 5%, at today’s share price.

Given its low rating, even modest growth will feed through to Shoe Zone’s share price quite fast — unlike ASOS and Boohoo, where considerable growth is already priced in.

Whatever your view, the violent swings we’ve seen in ASOS and Boohoo shares over the last six months make it clear that growth investing can be a risky — but profitable — business.

Roland Head has no position in any shares mentioned. The Motley Fool UK owns shares of ASOS. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle aged businesswoman using laptop while working from home
Investing Articles

Is Legal & General a top bargain after its 8% share price drop?

Looking for brilliant dividend shares to buy on the cheap? Royston Wild takes a look at Legal & General following…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 19% in a day, is there more to come from the surging Diploma share price?

Diploma’s share price is storming higher. But does the stock offer safety in an uncertain market, or is buying at…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much do you need in a Stocks and Shares ISA to target £2,000 a month of passive income?

With a bit of maths, our writer illustrates how an investor could shrink their initial ISA investment while supersizing dividend…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

The FTSE 100’s full of value shares at the moment. Here are 3 to consider

Recent events have taken their toll on the share prices of some of the UK’s biggest companies. But it also…

Read more »

Investing Articles

Should I buy beaten-down UK growth stocks today or conserve my cash for even bigger bargains?

Harvey Jones says the FTSE 100 is packed with cut-price growth stocks after recent volatility. Should investors buy now or…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£5,000 invested in Fresnillo shares 5 weeks ago is now worth…

Fresnillo shares have pulled back sharply from recent highs in the FTSE 100. Is this a chance to consider buying…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Down 15%, are Lloyds shares simply too cheap to miss now?

Have the wheels come off the long-term growth story for Lloyds Bank shares, or are they dipping into bargain territory…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Are investors taking a massive gamble by chasing the BP share price higher?

Investors who thought the BP share price would continue to rocket as the Iran war intensifies may have been surprised…

Read more »