Does SABMiller plc’s Coca-Cola Deal Make It A Better Bet Than Diageo plc?

Who’ll win in the booze wars, SABMiller plc (LON: SAB) or Diageo plc (LON: DGE)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Global drinks maker SABMiller (LSE: SAB) has an enviable record of share price growth, having beaten the FTSE 100 for 12 straight years up to 2012. It wasn’t until 2013 that it failed to repeat the feat, but it’s back on track this year with a 16.4% rise so far in 2014 to 3,547p. Overall, SABMiller shares have four-bagged over the past decade.

Compared to that, a ten-year rise of 160% from rival Diageo (LSE: DGE) to 1,962p seems almost modest, even though it still seriously trounced the FTSE, which didn’t even manage 50%. But if you’re thinking of buying into a boozer, which of these is better?

Coke bottles

Well, SABMiller pulled off a bit of a coup this week after combining its non-alcoholic bottling operations in South Africa with Coca-Cola and Gutsche Family Investments to form Coca-Cola Beverages Africa which “will serve 12 high-growth countries accounting for approximately 40 per cent of all Coca-Cola beverage volumes in Africa“.

And while we might be more familiar here with beer brands like Pilsner Urquell, Peroni and Miller, it’s easy to forget that SABMiller only gets around 2% of its turnover from the UK and 1% from the USA — its home market of South Africa accounts for 20% with Colombia coming a close second at 17%.

Against that, a full 50% of Diageo’s turnover comes from North America and Western Europe, so there’s not actually much head-to-head competition in the same markets.

A nice drop

A look at the the two companies’ brand portfolios is illuminating too. While SABMiller is best known for its beer empire, Diageo’s key brands are mostly spirits — with Johnnie Walker, Smirnoff, and Gordon’s Gin amongst them.

Which stock is showing better fundamentals?

Perhaps unsurprisingly, being the quality companies that they are, the two are on relatively high forward P/E valuations — SABMiller is on 22.5 for the year ending March 2015, and Diageo is on 20.3 for June 2015. Both have strong records of earnings growth, with Diageo’s briefly interrupted by a 7% fall in 2014 and with no growth predicted for the current year.

Diageo is offering a slightly better dividend yield, at around 2.8% against SABMiller’s 2%, but the difference is relatively minor — there’s really nothing to choose between them on valuation grounds.

Complementary

At the end of it all, I don’t really see these two companies as competitors for an investment choice — in fact, I think the two could complement each other quite nicely in a portfolio, in terms of both product ranges and geographic coverage.

They’re both exceedingly good at what they do, and I can see them both continuing to reward shareholders well in the coming decades.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much do you need in a Stocks and Shares ISA to target £2,000 a month of passive income?

With a bit of maths, our writer illustrates how an investor could shrink their initial ISA investment while supersizing dividend…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

The FTSE 100’s full of value shares at the moment. Here are 3 to consider

Recent events have taken their toll on the share prices of some of the UK’s biggest companies. But it also…

Read more »

Investing Articles

Should I buy beaten-down UK growth stocks today or conserve my cash for even bigger bargains?

Harvey Jones says the FTSE 100 is packed with cut-price growth stocks after recent volatility. Should investors buy now or…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£5,000 invested in Fresnillo shares 5 weeks ago is now worth…

Fresnillo shares have pulled back sharply from recent highs in the FTSE 100. Is this a chance to consider buying…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Down 15%, are Lloyds shares simply too cheap to miss now?

Have the wheels come off the long-term growth story for Lloyds Bank shares, or are they dipping into bargain territory…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Are investors taking a massive gamble by chasing the BP share price higher?

Investors who thought the BP share price would continue to rocket as the Iran war intensifies may have been surprised…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 23%, consider this FTSE 250 share that’s boosted profit forecasts!

This FTSE 250 tech share's leapt 8% on Wednesday (18 March) after it raised full-year profit forecasts. Is now the…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

4 reasons the Rolls-Royce share price might be headed to £24

Could the Rolls-Royce share price double from around £12 to closer to £24? Here are a few reasons why it…

Read more »