Searching For Value In A Plunging Market: GlaxoSmithKline plc & Ted Baker plc Stand Out

Royal Mail PLC (LON:RMG), Aviva plc (LON:AV), GlaxoSmithKline plc (LON:GSK), Ted Baker plc (LON:TED) & Rentokil Initial plc (LON:RTO) are under the spotlight.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

cityMarket fear is back. So, which shares could buck the trend in a declining market? 

5 Names On The Radar

The shares of Royal Mail Group (LSE: RMG) and Aviva (LSE: AV) outperformed those of more cyclical businesses on Wednesday, when volatility began to rise, yet they gave up their gains on Thursday. GlaxoSmithKline (LSE: GSK) fared better than others and is worth a look. Its stock has proved resilient in the last couple of days of trading: it may have bottomed out. Ted Baker (LSE: TED) and Rentokil (LSE: RTO), meanwhile, also got my attention.

Looking For A Defensive Play

As market volatility springs back, it’s an uphill struggle for investors who must preserve returns to the end of the year. The VIX Index almost reached 18 on Thursday. Above 20, it’s not going to be a nice day in the office. Banks, food retailers, utilities, oil producers and miners have come under intense pressure, as one would expect.

In the last two trading sessions, the FTSE 100 index has lost more than 2.5% of value. Only a few shares have been holding up relatively well. That’s the case of GSK stock, for instance. Why so?

One reason is that the stock is not expensive. Another reason is that both opportunistic traders and value investors seem willing to bet on GSK at this level. Ted Baker, though, remains my favourite pick when it comes to value. 

Royal Mail: An Opportunistic Trade

Opportunistic traders may be attracted to Royal Mail stock, given that it trades around the lows for the year (390p).

If recent trends are anything to go by, the shares of Royal Mail may trade in the 390p-450p range until the end of 2014, yet this is a bet for traders who want to make a quick buck. Royal Mail promises a decent yield, but its stock looks a lot like an overpriced bond, even at this price.

In its current form, I don’t think Royal Mail is a value proposition, although it may offer plenty of upside if management were willing to engineer a break-up. Unfortunately, that doesn’t seem a likely option at present. Trading multiples suggest that the shares are fully valued.

Aviva & GSK & Others: Are Steady Returns On The Cards?

I wouldn’t invest in the insurance sector right now, but I have been impressed by Aviva’s management in recent times. Not only are managers are pursuing efficiency; they may be able to grow the business in the next couple of years. The equity valuations of Aviva’s competitors aren’t particularly attractive, and Aviva promises to be a more stable investment than others. These are elements to like.

At GSK, meanwhile, management must regain pride. Yes, its shares are cheap by most metrics. And yes, its shares offer more value than those of rivals. Trust has gone out of the window, however. A positive trading update, or a large M&A deal, would be needed to boost confidence. In short, GSK is certainly a defensive bet offering a decent yield, and perhaps capital gains, but it should do more to become a stellar performer.

Operating on a different scale, and in a different sector, Rentokil could also create value for shareholders if management were fast to divest unwanted assets. Finally, here’s a company that offers plenty of value: Ted Baker. Management are showing how business is done in tough trading conditions. Strong results this week helped the stock rise in a declining market.

For me, Ted stock is still a buy at this level.

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has recommended GlaxoSmithKline. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Exterior of BT Group head office - One Braham, London
Investing Articles

£10,000 invested in BT shares 5 years ago has turned into…

BT shares have underperformed the FTSE 100 over the past five years. James Beard looks at the reasons why and…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

£5,000 invested in Vodafone shares 5 years ago is now worth…

Vodafone’s shares have underperformed the FTSE 100 since April 2021. However, this isn’t the full story. James Beard explains why.

Read more »

Landlady greets regular at real ale pub
Investing Articles

Will Diageo shares rise to £14.72 or SURGE to £24.50?

City brokers are unanimous -- Diageo shares will rebound over the next 12 months. But how realistic are these forecasts?…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

£10,000 invested in Lloyds Banking Group shares 12 months ago is now worth…

Despite tariffs, motor loan issues, and now conflict in the Middle East, Lloyds' shares have provided huge returns for investors…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

£5,000 invested in these 5 stocks 1 year ago is now worth £12,350

A successful stock-picking strategy can deliver huge returns. James Beard looks at what might be achieved by investing in a…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

Lloyds’ share price is on a rollercoaster! Could it be about to crash 36%?

As the Iran War continues, could the Lloyds share price be about to topple? Royston Wild explains why the FTSE…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Growth Shares

£2k invested in Vodafone shares after the last full-year results would currently be worth…

Jon Smith points out the strong performance of Vodafone shares since the latest earnings release and explains why momentum could…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Now below £12, are Rolls-Royce shares an unmissable bargain?

Rolls-Royce shares have been caught up in the fallout from the Middle East conflict. But could this be an incredible…

Read more »