Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Does RSA Insurance Group plc Pass My Triple Yield Test?

Finding affordable stocks is getting difficult in today’s buoyant market. Does RSA Insurance Group plc (LON:RSA) fit the bill?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Like most private investors, I drip-feed money from my earnings into my investment account each month. To stay fully invested, I need to make regular purchases, regardless of the market’s latest gyrations.

However, the FTSE’s gains mean that the wider market is no longer cheap, and it’s getting harder to find shares that meet my criteria for affordability.

In this article, I’m going to run my investing eye over RSA Insurance Group (LSE: RSA) (NASDAQOTH: RSANY.US).

The triple yield test

Today’s low cash saving and government bond rates mean that high-yielding shares have become some of the most attractive income-bearing investments available.

To gauge the affordability of a share for my income portfolio, I like to look at three key yield figures — the dividend, earnings and free cash flow yields. I call this my triple yield test:

RSA Insurance Group Value
Current share price 100p
Dividend yield 6.2%
Earnings yield 10.4%
Free cash flow yield 0.7%
FTSE 100 average dividend yield 2.9%
FTSE 100 earnings yield 5.8%
Instant access cash savings rate 1.5%
UK 10yr govt bond yield 2.8%

A share’s earnings yield is simply the inverse of its P/E ratio, and makes it easier to compare a company’s earnings with its dividend yield.

RSA’s earnings yield of 10.4% looks attractive, but the firm has reported losses of around £140m from adverse weather events this year, and analysts have downgraded their consensus earnings estimates for 2013 to just 5.1p — which equates to an earnings yield of 5.1%.

It’s a similar story with RSA’s dividend. A cut is almost certain, as the company needs to preserve cash to bolster its capital position, after it was forced to inject £200m into its Irish business late last year.

Consensus forecasts currently suggest a 2013 total dividend of 3.4p, giving a potential yield of 3.4%, but RSA shareholders won’t know what the final dividend will be until the firm publishes its final results, on 27 February.

To buy, or not to buy?

I saw value in RSA shares at 90p, but the 10% rise since then has made me wary, as it has taken the firm’s share price above its net asset value per share of 99p.

I’m concerned that the investor exuberance that has pushed the share price up by 10% in three weeks could easily be reversed when shareholders are presented with a major dividend cut, for the second consecutive year.

In my view, RSA deserves a hold rating at present, as near-term risk is balanced by good long-term potential for overseas growth.

> Roland does not own shares in RSA Insurance Group.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 Warren Buffett investing ideas I plan to use in 2026

After decades in the top job at Berkshire Hathaway, Warren Buffett is preparing to step aside. But this writer will…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

Looking to earn a second income next year (and every year)? Here’s one approach.

Christopher Ruane explains how some prudent investment decisions now could potentially help set someone up with a second income in…

Read more »

Senior woman potting plant in garden at home
Investing Articles

Could a 10%+ yielding dividend share like this make sense for a retirement portfolio?

With a double-digit percentage yield, could this FTSE 250 share be worth considering for a retirement portfolio? Our writer weighs…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Forget Rigetti and IonQ: here’s a quantum computing growth stock that actually looks cheap

Edward Sheldon has found a growth stock in the quantum computing space with lots of potential and a really attractive…

Read more »

UK money in a Jar on a background
Investing Articles

Here’s a £3 a day passive income plan for 2026!

Looking for a simple and cheap plan to try and earn passive income in 2026 and beyond? Christopher Ruane shares…

Read more »

Blue NIO sports car in Oslo showroom
Investing Articles

NIO stock’s down 35% since October. Time to buy?

NIO stock has had a roller coaster year so far! Christopher Ruane looks at some of the highs and lows…

Read more »

Investing Articles

By December 2026, £1,000 invested in BAE Systems shares could be worth…

Where will BAE Systems shares be in a year's time? Here is our Foolish author's review of the latest analyst…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Keen for early retirement with a second income from dividends? Here’s how much you might need to invest

Ditching the office job early is a dream of many, but without a second income, is it possible? Here’s how…

Read more »