How Will British American Tobacco Plc Fare In 2014?

Should I invest in British American Tobacco plc (LON: BATS) for 2014 and beyond?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For most shares in the FTSE 100, 2013 was a good year and investors have likely enjoyed capital gains and rising dividend income.

That makes me nervous about investing for 2014 and beyond, and I’m going to work hard to adhere to the first tenet of money management: preserve capital.

To help me avoid losses while pursuing gains, I’m examining companies from three important angles:

  • Prospects;
  • Risks;
  • Valuation.

Today, I’m looking at cigarette manufacturer British American Tobacco (LSE: BATS) (NYSE: BTI.US) .

Track record

With the shares at 3190p, BATS’s market cap. is £60,193 million.

This table summarises the firm’s recent financial record:

Year to December 2008 2009 2010 2011 2012
Revenue (£m) 12,122 14,208 14,883 15,399 15,190
Net cash from operations (£m) 3,539 3,878 4,490 4,566 4,427
Adjusted earnings per share 129.6p 153.8p 176.7p 195.8p 208.6p
Dividend per share 83.7p 99.5p 114.2p 126.5p 134.9p

1) Prospects

In a recent statement, British American Tobacco reported revenue up 3.5% for the first nine months of its financial year to September. However, cigarette volumes are down 3.2%. The business model here seems to rely on raising prices and trying to win a greater share of a declining market.

According to the directors, growth in many markets such as Bangladesh, Pakistan, Vietnam, the Middle East and the Philippines, was more than offset by lower volumes in Brazil, Russia, Turkey, Ukraine, Egypt and Western Europe. Looking at the table above, it’s clear that cash flow has not been growing.

For investors, BATS’ prospects appear to involve the firm scrambling to return as much cash as possible through the dividend. Share buy-backs ensure that the earnings and dividend per share keep rising, a situation that seems set to continue through 2014 and beyond.

2) Risks

Rising charge-out prices seem unlikely to keep revenue increasing indefinitely. Sooner or later, the cash flow is likely to start to slip if tobacco and cigarette sales volumes keep declining. Can an ongoing share buy-back programme keep up? Maybe, but a shrinking business is surely vulnerable to P/E compression. BATS investors could end up weighing dividend gains against capital losses. Will the former overcome the latter? I’m not sure, so investing in BATS now looks risky to me.

3) Valuation

City analysts following the company expected earning per share to grow 6% in 2014. Those earnings cover the forward dividend about 1.5 times, producing a forward dividend yield of about 4.7% at the current share price.

The forward P/E multiple is running at nearly 14, which I think is a bit rich given growth and yield expectations. That further worries me that P/E compression is likely going forward.

What now?

It goes against the grain for me to buy a shrinking business, no matter how well the company might manage cash flow for investor returns. For that reason, I’m not going to buy or watch British American Tobacco in 2014 and beyond.

> Kevin does not own shares in British American Tobacco.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

ISA or SIPP? Here’s 1 advantage and 1 disadvantage of both

SIPPs and Stocks and Shares ISAs both have potentially attractive features, as well as downsides. Christopher Ruane looks at some…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

£1,000 invested in Lloyds shares 6 weeks ago is now worth…

Lloyds shares have been on a huge run in the last couple of years. But is a 15% pullback in…

Read more »

Man smiling and working on laptop
Investing Articles

After the FTSE 100’s slump, these bargain shares are calling!

Are you on the lookout for top cheap stocks to buy? Royston Wild reveals three FTSE 100 value shares he's…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Worried about a stock market crash? Here are 2 things you should know

A stock market crash may look plausible, but it’s far from a done deal. Still, if markets do wobble, I…

Read more »

piggy bank, searching with binoculars
Investing Articles

This FTSE 100 stock soared 900% — but after a 25% crash, is the rally over?

After blowing away the FTSE 100 in 2025, this miner has hit turbulence in 2026 — Andrew Mackie investigates what’s…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much do I need in an ISA for a £700 second income?

Investing in dividend shares can be a great way to target a second income from a Stocks and Shares ISA.…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

If there’s a stock market crash this week, will you be ready?

Christopher Ruane explains why he's not phased by the inevitability of a stock market crash -- but is actively preparing…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

£15,000 invested in Diageo shares 3 weeks ago is now worth…

Bad times for Diageo shares! The last three weeks have seen yet another drop, but is this a time to…

Read more »