Should I Invest In RSA Insurance Group Plc?

Can RSA Insurance Group plc’s (LON: RSA) total return beat the wider market?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

To me, capital growth and dividend income are equally important. Together, they provide the total return from any share investment and, as you might expect, my aim is to invest in companies that can beat the total return delivered by the wider market.

To put that aim into perspective, the FTSE 100 has provided investors with a total return of around 3% per annum since January 2008.

Quality and value

If my investments are to outperform, I need to back companies that score well on several quality indicators and buy at prices that offer decent value.

So this series aims to identify appealing FTSE 100 investment opportunities and today I’m looking at RSA Insurance Group (LSE: RSA) (NASDAQOTH: RSANY.US), the general insurance company.

With the shares at 120p, RSA’s market cap. is £4,390 million.

This table summarises the firm’s recent financial record:

Year to December 2008 2009 2010 2011 2012
Revenue (£m) 7,273 7,744 8,448 9,131 9,397
Net cash from operations (£m) 527 301 296 303 303
Adjusted earnings per share 17.3p 12.2p 9.8p 11.9p 9.5p
Dividend per share 7.71p 8.25p 8.82p 9.16p 7.31p

An investor-stinging 33% dividend cut recently took the shine off a perky-looking set of interim numbers at RSA. The cold truth is that cash flows and profits couldn’t support dividend progression, look at the table — the cover was starting to get thin. Last year’s dividend cost the firm £277m, which ate up most of the net cash flow of £303m.

It’s generally hard for insurance companies to turn a profit in actual insurance operations, and a peek at last year’s cash flow statement reveals that whilst RSA saw a £165m cash inflow from operations, that figure looks small compared to £526m from investment income. From those gross figures, £201m went to tax, £115m to interest payments, and £73m to pension-deficit funding.

To generate such cash flows, there are some big-looking underlying figures for gross insurance premiums versus claims, investments, and pension funds. The risk here is that when big numbers shift a little, the little numbers they generate can move a lot.  That makes me nervous about RSA’s total-return potential over the long haul.

RSA’s total-return potential

Let’s examine five indicators to help judge the quality of the company’s total-return potential:

1. Dividend cover: earnings covered last year’s dividend around 1.3 times.  3/5

2. Borrowings: net borrowings are running around the level of net profits.  3/5    

3. Growth: flat cash flow struggles to support volatile earnings and growing revenue. 3/5

4. Price to earnings: a forward 9.5 compares well to earnings and yield expectations. 4/5

5. Outlook: good recent trading and a positive outlook. 5/5

Overall, I score RSA 18 out of 25, which suggests some potential to outpace the wider market’s total return, going forward.

Foolish summary

Although good recent trading supports a positive outlook and the valuation seems modest, RSA has struggled with profitability and cash flow in recent years. The firm’s insurance profits seem small compared to its investment profits, which complicates an investment decision about RSA. On that basis, I’m staying out of the shares.

> Kevin does not own shares in RSA Insurance Group.

More on Investing Articles

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

With stock market risks emerging, is now the time to consider the 60/40 portfolio?

The stock market could be in for a period of turbulence. Here’s a simple strategy that can help long-term investors…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Is a stock market crash coming? It’s not too late to get ready!

Christopher Ruane sees reasons to fear a coming stock market crash. Rather than tying to time it, he's hoping to…

Read more »

Investing Articles

Down 4% in 2026, is now the time to consider buying Nvidia shares

Has Nvidia become too big to keep growing? Or is the stock’s decline this year a chance to think about…

Read more »

Investing Articles

Is the party finally over for Rolls-Royce shares?

Rolls-Royce shares have made investors rich but momentum is slowing and the Iran conflict isn't helping. How worried should we…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

7.8% dividend yield! A dirt-cheap UK income share to buy today?

I’m on the hunt for lucrative passive income opportunities, and this under-the-radar FTSE stock currently offers a whopping 7.8% dividend…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

3 passive income stocks tipped to soar 41% (or more) by 2027

One of these shares offering passive income is trading at a massive 79% discount to where City analysts think it…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

171,885 shares of this FTSE dividend star pays an income equal to the State Pension

Zaven Boyrazian calculates how many shares investors would have to buy to generate enough income to match the UK State…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This stock’s the opposite of red-hot at the moment. But I reckon it could still be one to buy

The recent dramatic fall in the value of this FTSE 100 stock makes James Beard think it’s a stock to…

Read more »