Should I Invest In RSA Insurance Group Plc?

Can RSA Insurance Group plc’s (LON: RSA) total return beat the wider market?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

To me, capital growth and dividend income are equally important. Together, they provide the total return from any share investment and, as you might expect, my aim is to invest in companies that can beat the total return delivered by the wider market.

To put that aim into perspective, the FTSE 100 has provided investors with a total return of around 3% per annum since January 2008.

Quality and value

If my investments are to outperform, I need to back companies that score well on several quality indicators and buy at prices that offer decent value.

So this series aims to identify appealing FTSE 100 investment opportunities and today I’m looking at RSA Insurance Group (LSE: RSA) (NASDAQOTH: RSANY.US), the general insurance company.

With the shares at 120p, RSA’s market cap. is £4,390 million.

This table summarises the firm’s recent financial record:

Year to December 2008 2009 2010 2011 2012
Revenue (£m) 7,273 7,744 8,448 9,131 9,397
Net cash from operations (£m) 527 301 296 303 303
Adjusted earnings per share 17.3p 12.2p 9.8p 11.9p 9.5p
Dividend per share 7.71p 8.25p 8.82p 9.16p 7.31p

An investor-stinging 33% dividend cut recently took the shine off a perky-looking set of interim numbers at RSA. The cold truth is that cash flows and profits couldn’t support dividend progression, look at the table — the cover was starting to get thin. Last year’s dividend cost the firm £277m, which ate up most of the net cash flow of £303m.

It’s generally hard for insurance companies to turn a profit in actual insurance operations, and a peek at last year’s cash flow statement reveals that whilst RSA saw a £165m cash inflow from operations, that figure looks small compared to £526m from investment income. From those gross figures, £201m went to tax, £115m to interest payments, and £73m to pension-deficit funding.

To generate such cash flows, there are some big-looking underlying figures for gross insurance premiums versus claims, investments, and pension funds. The risk here is that when big numbers shift a little, the little numbers they generate can move a lot.  That makes me nervous about RSA’s total-return potential over the long haul.

RSA’s total-return potential

Let’s examine five indicators to help judge the quality of the company’s total-return potential:

1. Dividend cover: earnings covered last year’s dividend around 1.3 times.  3/5

2. Borrowings: net borrowings are running around the level of net profits.  3/5    

3. Growth: flat cash flow struggles to support volatile earnings and growing revenue. 3/5

4. Price to earnings: a forward 9.5 compares well to earnings and yield expectations. 4/5

5. Outlook: good recent trading and a positive outlook. 5/5

Overall, I score RSA 18 out of 25, which suggests some potential to outpace the wider market’s total return, going forward.

Foolish summary

Although good recent trading supports a positive outlook and the valuation seems modest, RSA has struggled with profitability and cash flow in recent years. The firm’s insurance profits seem small compared to its investment profits, which complicates an investment decision about RSA. On that basis, I’m staying out of the shares.

> Kevin does not own shares in RSA Insurance Group.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

ISA or SIPP? Here’s 1 advantage and 1 disadvantage of both

SIPPs and Stocks and Shares ISAs both have potentially attractive features, as well as downsides. Christopher Ruane looks at some…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

£1,000 invested in Lloyds shares 6 weeks ago is now worth…

Lloyds shares have been on a huge run in the last couple of years. But is a 15% pullback in…

Read more »

Man smiling and working on laptop
Investing Articles

After the FTSE 100’s slump, these bargain shares are calling!

Are you on the lookout for top cheap stocks to buy? Royston Wild reveals three FTSE 100 value shares he's…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Worried about a stock market crash? Here are 2 things you should know

A stock market crash may look plausible, but it’s far from a done deal. Still, if markets do wobble, I…

Read more »

piggy bank, searching with binoculars
Investing Articles

This FTSE 100 stock soared 900% — but after a 25% crash, is the rally over?

After blowing away the FTSE 100 in 2025, this miner has hit turbulence in 2026 — Andrew Mackie investigates what’s…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much do I need in an ISA for a £700 second income?

Investing in dividend shares can be a great way to target a second income from a Stocks and Shares ISA.…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

If there’s a stock market crash this week, will you be ready?

Christopher Ruane explains why he's not phased by the inevitability of a stock market crash -- but is actively preparing…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

£15,000 invested in Diageo shares 3 weeks ago is now worth…

Bad times for Diageo shares! The last three weeks have seen yet another drop, but is this a time to…

Read more »