What’s Telling Me to Buy Reckitt Benckiser plc Today

Royston Wild considers the investment case for Reckitt Benckiser plc (LON: RB).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I am looking at Reckitt Benckiser (LSE: RB) (NASDAQOTH: RBGLY.US) and deciding whether to pick the household goods giant up off the shelf.

Positive half-yearly report confirms operational uptrend

Reckitt Benckiser announced last month that adjusted operating profits edged 3% higher in the first half of the year, to £1.16bn. This was driven by a meaty 7% increase in net revenues, to £4.99bn. Encouragingly, like-for-like sales rose 5% from the corresponding 2012 period.

The firm also reported a hefty 230 basis point improvement in gross margins, to 58.7%. Reckitt Benckiser boasts excellent strength through its self-proclaimed ‘Powerbrands’ such as Dettol, Vanish and Cillit Bang, which allowed it to hike prices during the period. A better product mix, combined with an ambitious cost-cutting plan, also helped to drive margins.

On top of this, the company also reported that “emerging markets continued to perform strongly despite some slowing in the growth of their economies” during January to June. And Reckitt Benckiser has specifically targeted 16 ‘Powermarkets’ to underpin future growth, and is spending large on brand improvements to improve demand in these regions. China now represents the largest single market for its Durex contraceptive brand, for example.

A solid, if unspectacular, investment case

City analysts expect earnings per share to edge marginally higher in 2013, to 267.9p from 267.6p last year, before accelerating modestly in 2014 to 277p.

The shares currently change hands on a P/E rating of 16.9 and16.4 for 2013 and 2014 respectively, above a prospective reading of 15.8 for the household goods and home construction sector, as well as a readout of 16.1 for the FTSE 100.

As well, Reckitt Benckiser carries a dividend yield of 3% for the current year, modestly below a reading of 3.2% for the UK’s largest companies although larger than the 2.7% for its industry rivals.

Clean up with the Fool

On the face of it, Reckitt Benckiser does not offer particularly juicy pickings for the near-to-medium term. But if you are seeking a dependable, defensive earnings generator with the potential to experience igniting developing-market revenues over the long haul, then there are worse picks out there than the household goods specialist.

But if the firm fails to whet your appetite, no matter because there are plenty of other attractive FTSE 100 winners to pick from. If you are looking to dig out such big-cap bangers, I strongly recommend you check out these recommendations from veteran fund manager Neil Woodford.

Woodford — in charge of UK Equities at Invesco Perpetual — has more than 30 years’ experience in the industry, and boasts an exceptional track record when it comes to selecting stock market stars.

This exclusive report, compiled by The Motley Fool’s crack team of analysts, is totally free and comes with no further obligation. Click here now to download your copy.

> Royston does not own shares in Reckitt Benckiser.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

More on Investing Articles

Investing Articles

3 high-yield dividend shares to consider buying for a retirement portfolio

Dividend shares can provide retirees with regular passive income in their golden years. Our writer picks out three with yields…

Read more »

Investing Articles

Tesla stock has halved. Could it now double – or halve again?

After a wild few months for Tesla stock, Christopher Ruane weighs some pros and cons of the investment case. Could…

Read more »

Investing Articles

Does it make sense to start buying shares as the stock market wobbles?

Does a rocky stock market make for a good or bad time to start buying shares? This writer reckons it…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

£15k of passive income a year? It’s possible with the right dividend strategy!

To figure out how much dividends are needed for a lucrative passive income stream, investors must understand which strategies get…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As US markets wobble, I’m listening to Warren Buffett!

The long career of billionaire investor Warren Buffett has included plenty of market turbulence. Here's what our writer's learnt from…

Read more »

UK money in a Jar on a background
Investing Articles

5 shares yielding over 5% to consider for a SIPP

Christopher Ruane introduces a handful of FTSE 100 and FTSE 250 shares he thinks an income-focussed SIPP investor should consider.

Read more »

Investing Articles

Here’s how an investor could invest a £20k ISA to target £1,500 of passive income per year

Can a £20,000 ISA throw off close to £30 per week on average of passive income when invested in blue-chip…

Read more »

Investing Articles

As gold hits $3,000, this FTSE 100 stock is primed for blast off

As Western institutions scramble to get as much gold as they can lay their hands on, Andrew Mackie believes this…

Read more »