Why I Would Put J Sainsbury plc In My Trolley Before Wm Morrison Supermarkets plc – Despite The Recovery

Dave Sullivan outlines why he prefers J Sainsbury plc (LON SBRY) rather than recovering Wm Morrison Supermarkets plc (LON: MRW).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After last week, investors in the retail sector could be forgiven for looking forward to this week like a trip to the dentist. Indeed, aside from the market meltdown that has continued into this week there were a number of retailers that disappointed – the lone bright spot for me was the speculative offer for Argos owner Home Retail (LSE: HOME) by one of the Big Four supermarkets, J Sainsbury (LSE: SBRY).

This week, however, some retailers have surprised on the upside, especially WM Morrison (LSE: MRW) and Tesco, both of whom have pleased the market.

Let’s be honest, it’s been rare to see our listed supermarkets outpace the FTSE 100 of late, but this seems to have been one of the best places to be invested (at least over the last month that is).

On a roll

As we can see, the best performer (perhaps surprisingly) is embattled WM Morrison. Clearly the market had become too pessimistic about its trading, which can lead to some significant gains if results, when published, surprise on the upside.

Looking through the Christmas trading statement, it seems to me that there were plenty of points that have helped to move the price, including:

  • Internet sales grew by nearly 100%.
  • Net debt was again guided lower to £1.65bn-£1.8bn at year-end.
  • Cash flow improvement programmes were outperforming original expectations and management now expects the benefits, specifically working capital and property proceeds, to be greater than first anticipated.

However, turning to valuation, on a forecast price-to-earnings ratio of over 15, according to data from Stockopedia, the shares don’t scream ‘cheap’. There could well be significant hidden value trapped in the books, an example of which I witnessed when Avesco Group, a company in which I’m a shareholder, announced that it had sold its land and buildings at a site near Wembley (which as at 31 March 2015 had a net book value of £5.3m) for £16m.

Argos it

So, what is it that makes me prefer J Sainsbury?

Well, it’s quite simple really. For me, there are more things to like about J Sainsbury:

  • On a forecast price-to-earnings ratio (12 times earnings) and on a price-to-tangible-book basis (0.82) the shares are much cheaper than WM Morrison.
  • The speculative bid for Home Retail would formally bring together two trusted brands (don’t forget that Argos has already been operating in some larger format Sainsbury stores) and importantly, logistical infrastructure could be rationalised to a degree.
  • Across the combined group there would be, I suspect, a big overlap in property, a portfolio that could be rationalised by management.
  • Even if the deal doesn’t come off, the initiatives that management has put in place to win customers back seems to be on track for now. And investors are being paid a yield of over 4% while they wait – that’s more than the forecast yield of WM Morrison and Tesco combined!

Dave Sullivan owns shares in Avesco Group. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

How to try and turn £1,000 into £10,000+ with penny stocks

Zaven Boyrazian explores an under-the-radar penny stock that could be among the most credible high-risk/high-reward opportunities in the UK today.

Read more »

Bronze bull and bear figurines
Investing Articles

Should I buy FTSE 100 shares today, or wait for the next stock market crash?

I think a stock market crash is a fantastic time to buy shares at a discount, but I’m not going…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

After a 77% rally, the BAE share price looks bloated. How should investors react?

Mark Hartley weighs up the pros and cons of holding on to his BAE shares after the recent price growth…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How much do I need in a Stocks and Shares ISA to earn £1,000 a month?

The Stocks and Shares ISA is looking even more critical for passive income in 2026. But what kind of outlay…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

How to turn £9,000 of savings into a £263.70 passive income overnight

Instead of collecting interest in the bank, Zaven Boyrazian explores how investors can unlock much more impressive passive income in…

Read more »

Investing Articles

Is now a good time to buy FTSE 100 shares?

The FTSE 100 has been surprisingly resilient during the recent Middle East turmoil, but Harvey Jones can see some brilliant…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

Here’s how Rolls-Royce shares could climb another 50%… or fall 20%!

After Rolls-Royce shares have soared over 1,000% in five years, future expectations might be cooling, right? It doesn't look like…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

How I invested my first £1,000 in FTSE shares… and the mistakes I made

It can be intimidating investing for the very first time. Here, I share my first £1,000 investment and what mistakes…

Read more »