After Today’s Trading Update, Is Imperial Tobacco Group PLC A Better Buy Than British American Tobacco plc Or Diageo plc?

Should you buy Imperial Tobacco Group PLC (LON: IMT), British American Tobacco plc (LON: BATS) or Diageo plc (LON: DGE).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Global tobacco giant Imperial Tobacco (LSE: IMT) released its results for the nine months ended 30 June 2015 today, and according to the figures, the company is on track to meet full-year targets. 

Tobacco revenue for the period declined 4% as foreign currency movements weighed on sales. However, on a constant currency basis, a calculation that neutralises the effect of negative exchange rate movements, Imperial’s revenue increased by 2% for the nine months to 30 June. Over the past six months, Imperial’s tobacco sales increased 3% on a constant currency basis.

Still, Tobacco volumes for the reported period declined 3%. However, Imperial’s growth brands reported a 15% increase in volume sold during the period. 

Impressive figures

Imperial’s figures for the first nine months of the year highlight the company’s strengths. Indeed, the company is growing in all key areas. Its market share expanded 1% during the period, the sales of growth and specialist brands are rising, the group’s operating profit margin is increasing and cash conversion (the percentage of net profit converted into cash) is expected to be 90% for full-year 2015. 

What’s more, Imperial is committed to rewarding its shareholders. Management is planning a 10% dividend hike this year, which will be Imperial’s sixth consecutive 10% annual dividend hike. During the past five years, Imperial’s dividend payout has increased by 70%.

Surpassing peers 

British American Tobacco (LSE: BATS) and Diageo (LSE: DGE) could be described as Imperial’s closest peers. Together, British American and Imperial make up the whole of the FTSE 100’s tobacco sector while Diageo’s similarities lie in the nature of its product offering. 

Specifically, Diageo can be described as being a ‘vice’ stock, due to its connection with alcohol. Tobacco companies such as British American and Imperial are also known as vice stocks.

So, how do these vice companies compare? Well, on the face of it Imperial has produced the best returns for shareholders over the past five years. The company’s shares have produced a total return (including dividends) of 15.4% per annum since 2010. British American’s shares have returned 14.4% per annum, and Diageo has produced a total return of 13.2% per annum for investors. 

But even after putting in an impressive performance during the past five years, Imperial still looks to be undervalued compared to its two vice sector peers. 

For example, at present Imperial currently trades at a forward P/E of 15.7 and supports a dividend yield of 4.3%. The company’s earnings per share are expected to expand 2% this year and a further 12% during 2016. Analysts are forecasting yet another 10% dividend hike next year. 

On the other hand, British American and Diageo currently trade at forward P/Es of 17.8 and 19.7 respectively. British American’s earnings are not expected to expand this year. City analysts expect Diageo’s earnings to tick higher by 3% during 2016. Diageo and British American’s shares currently offer dividend yields of 3.3% and 4.2% respectively. 

The bottom line

So overall, based on Imperial’s valuation, the company’s steady earnings growth, and dividend expansion, the company looks to be the best of the vice stocks. 

Rupert Hargreaves owns shares of Imperial Tobacco Group. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20,000 Stocks and Shares ISA could one day generate £14,947 of passive income a year

Can a five-figure Stocks and Shares ISA end up producing a five-figure annual passive income? This writer shows how it…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

5 years ago £10k bought 4,484 Tesco shares. How many would it buy today?

Harvey Jones is astonished by how well Tesco shares have done lately. Can the FTSE 100 stock continue its strong…

Read more »

View of the Birmingham skyline including the church of St Martin, the Bullring shopping centre and the outdoor market.
Investing Articles

3,703 Legal & General shares pay £822 yearly passive income

Legal & General shares are a popular option for those looking to create passive income. But why are so many…

Read more »

Rolls-Royce engineer working on an engine
Investing Articles

5 years ago, £10,000 bought 9,827 Rolls-Royce shares. But how many would it buy now?

Without doubt, Rolls-Royce shares have been one of the UK's top success stories in the past five years. But what…

Read more »

Rear view image depicting two men hiking together with the stunning backdrop of Seven Sisters cliffs in the south of England.
Investing Articles

No savings at 30? How investing £5 a day in an ISA could target a stunning second income of £40,208 a year

At 30, investors still have the world at their feet. Harvey Jones shows how they can aim for a brilliant…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Here’s how much an investor needs in Lloyds shares to earn a £125 monthly income

Harvey Jones crunches the numbers to show how Lloyds' shares can deliver a high-and-rising regular income, with potential capital growth…

Read more »

Investing Articles

Down 45% in 5 years, this UK stock now offers a stunning 11% dividend yield!

Among the highest UK dividend yields, one immediately begs for closer inspection. Can this double-digit marvel really pull it off?

Read more »

Middle-aged black male working at home desk
Investing Articles

Here’s how Aviva shares could soon rise a further 20%… or fall 15%!

Aviva shares have fallen back a bit, with Q1 results due in May. But analysts are mostly optimistic, and see…

Read more »