Should You Buy Thomas Cook Group plc And Sell Greggs plc & William Hill plc?

Should Thomas Cook Group plc (LON:TCG) replace Greggs plc (LON:GRG) or William Hill plc (LON:WMH) in your portfolio?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A solid set of interim results from travel operator Thomas Cook Group (LSE: TCG) today was overshadowed by continued criticism of the firm’s handling of the deaths of two children from carbon monoxide poisoning in 2006.

Today, new chief executive Peter Fankhauser tried to make amends and draw a line under the tragedy, telling the FT that he was “deeply sorry about the deaths” and believed the firm could have “treated [the family] with more respect”.

Mr Fankhauser was not in charge at the time of the deaths, so investors will not be seeking to hold him to account for these mistakes.

Instead, he will be judged on his ability to return the business to a long-term stable footing after its stunning turnaround in the hands of Harriet Green, Mr Fankhauser’s predecessor.

Making progress

Thomas Cook’s business is extremely seasonal, so it reports last twelve month (LTM) figures alongside its first half results, to give a more realistic picture of the performance of the business.

On this basis, the firm’s first-half performance was encouraging.

Operating profit rose by 74% to £117m over the last twelve months, while the firm’s underlying operating margin rose from 3.0% to 4.1%. The firm says performance is in-line with management expectations. Assuming these are reflected in current consensus forecasts, this gives a forecast P/E of 12.9, falling to 10.0 in 2016.

That seems an attractive valuation, especially as Thomas Cook confirmed today that it plans to restart dividend payments in the 2015/16 financial year.

If Thomas Cook’s recovery is still gathering momentum, does it make sense to sell stocks such as Greggs (LSE: GRG) and William Hill (LSE: WMH) — which have already delivered big gains — and buy into Thomas Cook?

Should you switch?

Here’s how these three companies have performed over the last year, together with their forecast P/E ratings and yields for the current year:

 

Thomas Cook

Greggs

William Hill

1yr share price change

0%

121%

27%

2015 forecast P/E

12.9

23.3

16.8

2015 forecast yield

0%

2.1%

3.0%

While Thomas Cook has lagged the market, Greggs and William Hill have both outperformed the FTSE 250, which has gained 17% over the last year.

Greggs has been a particularly strong performer and is clearly a high quality company, with net cash and strong profit margins.

On the other hand, Gregg’s looks expensive. The baker’s shares currently trade on 23 times free cash flow. This valuation doesn’t appeal to me, given that earnings per share are only expected to rise by 6% next year.

William Hill looks a better bet. The bookmaker has an operating margin of 17% and generates a lot of free cash flow. The shares currently trade on just 12 times trailing free cash flow and offer a reasonable 3.0% dividend yield.

Buy, sell or hold?

If I held shares in all three of these companies, I’d be tempted to lock in some profits on Greggs and hold onto my shares in William Hill and Thomas Cook, perhaps adding a little to each position.

Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Dividend Shares

More oil wobbles as the BP share price dives 7% in a day!

The BP share price has been wildly volatile in 2026, bouncing around with each new move in the US-Iran war.…

Read more »

British bank notes and coins
Investing Articles

Meet the 9.6%-yielding income share that could keep growing its payout!

This income share yields close to 10% -- and has grown its dividend per share year after year for well…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

When will Barclays shares hit £10?

Barclays shares were close to £1 not so long ago, but could they do the unthinkable and make it to…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

easyJet shares have bounced back before. On a P/E ratio of 6, could they do it again?

Our writer thinks easyJet shares could turn out to be a terrific bargain from a long-term perspective. So is he…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

Could National Grid shares offer me a dividend that won’t be hurt by inflation?

National Grid aims to inflation-proof its dividend per share with a policy of annual rises that match inflation. Is our…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Here’s what happened to £1,000 invested in the past 2 stock market crashes

History may not repeat itself, but our writer reckons there are lessons to be learned from what recent stock market…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

Here’s how the HSBC share price reached an all-time high… and what might be next

HSBC’s record share price reflects a strong rebound in profits and investor confidence, but future gains may be bumpier from…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Investors tempted by beaten-down Diageo shares should mark 6 May on their calendars now

Diageo is a top British blue-chip but its shares have come under fire in recent years. Harvey Jones hopes investors…

Read more »