Why The Tipsters Like Tesco PLC Better Than J Sainsbury plc And WM Morrison Supermarkets PLC

Why are the bulls returning to Tesco PLC (LON: TSCO), but not J Sainsbury plc (LON: SBRY) and Wm Morrison Supermarkets PLC (LON: MRW)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s been a long time since the City’s analysts have been bullish over our FTSE 100 supermarkets, but the tide could finally be turning — they’re starting to tip Tesco (LSE: TSCO), at least.

All three of the big ones have seen their share prices recover in recent months, with Tesco up almost 50% since its mid-December low, J Sainsbury (LSE: SBRY) up 21% since an October dip, and Morrisons (LSE: MRW) up 29% over a similar period.

Buy Tesco?

But Tesco is the only one the pundits are urging us to Buy. Admittedly, 10 of the 21 surveyed are sat on a Hold recommendation, but of the others we have a seven to four split in favour of the bulls. Things are less rosy for Sainsbury’s, with six against four opining that we should Sell and eight on the fence. And for Morrisons, things are looking the worst of all — eight urging us to Dump the stock, with only four bullish and five not making up their mind. Why the difference of opinion?

I think it’s fairly clear, and it’s to do with dividends. Tesco’s was famously pared to the bone, and that was exactly the right thing to do — the only alternative would have been to pretend that Lidl and Aldi were going to go away and that higher margins were just around the corner.

Morrisons held out stubbornly, despite plunging earnings and the escalating price wars. But a 6.8% dividend yield that would not even be covered by earnings? Really? Now that Morrisons has a new management team in place with David Potts, former director of Tesco, at the helm, a dividend cut is widely expected.

Sainsbury’s is the dark horse here, as it is apparently sticking to its plans to pay out 50% of underlying earnings. But with earning predicted to fall for the next two years, we’d still see the dividend dropping. And I really don’t know how long that 50% target can be kept up — even dividend yields around 4% could be under a squeeze as margins tighten.

Price targets realistic?

January brokers’ price targets suggested around 200p for Tesco, which is really not very encouraging for a share already trading at 245p. But they tend to be short-term targets, and in that context I can understand the mooted levels — Tesco shares are on a forward P/E of over 20 right now. But with an earnings recovery looking close, those with a five-year horizon could see a bargain in Tesco.

Targets for Morrisons aren’t much better, coming in around the current price of 195p. But in this case I think that’s optimistic and a dividend cut might well reverse the current price recovery. Longer term things might look better, but I think we’d need to see where the dividend goes first.

And again at Sainsbury’s, targets suggest 250p to 275p and the shares currently change hands at 272p. Sainsbury’s shares trade on the lowest P/E of the three, of only around 12 for 2015 forecasts, but I’m not convinced there isn’t hardship coming in the medium term.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK owns shares of Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

The Anglo American share price soars to £25, but I’m not selling!

On Thursday, the Anglo American share price soared after mega-miner BHP Group made an unsolicited bid for it. But I…

Read more »

Investing Articles

Now 70p, is £1 the next stop for the Vodafone share price?

The Vodafone share price is back to 70p, but it's a long way short of the 97p it hit in…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

If I’d put £5,000 in Nvidia stock at the start of 2024, here’s what I’d have now

Nvidia stock was a massive winner in 2023 as the AI chipmaker’s profits surged across the year. How has it…

Read more »

Light bulb with growing tree.
Investing Articles

3 top investment trusts that ‘green’ up my Stocks and Shares ISA

I’ll be buying more of these investment trusts for my Stocks and Shares ISA given the sustainable and stable returns…

Read more »

Investing Articles

8.6% or 7.2%? Does the Legal & General or Aviva dividend look better?

The Aviva dividend tempts our writer. But so does the payout from Legal & General. Here he explains why he'd…

Read more »

a couple embrace in front of their new home
Investing Articles

Are Persimmon shares a bargain hiding in plain sight?

Persimmon shares have struggled in 2024, so far. But today's trading update suggests sentiment in the housing market's already improving.

Read more »

Market Movers

Here’s why the Unilever share price is soaring after Q1 earnings

Stephen Wright isn’t surprised to see the Unilever share price rising as the company’s Q1 results show it’s executing on…

Read more »

Investing Articles

Barclays’ share price jumps 5% on Q1 news. Will it soon be too late to buy?

The Barclays share price has been having a great time this year, as a solid Q1 gives it another boost.…

Read more »