The Best Reason To Buy J Sainsbury plc

J Sainsbury plc (LON: SBRY) is down, but far from out.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

SBRYShares in J Sainsbury (LSE: SBRY) (NASDAQOTH: JSAIY.US) peaked at 428p last November, but since then they’ve been sliding steadily to today’s 286p. That’s a drop of 33%.

With that kind of fall already behind it, is Sainsbury a good share to buy now?

Although it can always fall further before recovering, I think it’s well worth of consideration.

What went wrong?

But first, the fall is due to the general malaise afflicting the supermarket business, with consumer spending still restrained and cheap alternatives like Lidl and Aldi cleaning up.

That should bring an end to Sainsbury’s run of earnings per share (EPS) growth, with drops of 9% and 3% forecast for the next two years.

Having said that, the year ended March 2014 saw Sainsbury’s underlying sales rise by 2.8%, although like-for-like sales only gained 0.2%. Underlying pre-tax profit was up 5.3% with underlying EPS up 6.5%, and the company lifted its dividend by 3.6%.

A tougher year

But the squeeze is starting to hit, and in the quarter to June, retail sales were up just 1% excluding fuel, down 0.3% including fuel. Like-for-like sales were up 1.1% ex fuel and down 2.4% inc fuel.

In an upbeat sign of the times, Sainsbury saw convenience store sales gain 18% year-on-year, and opened 27 more of them during the quarter.

And the company added the Grocer 33 Customer Service and Availability award (for the second consecutive yea) to the FTSE100 Business of the Year 2013, Supermarket of the Year (Retail Industry Awards, sixth time in eight years), Online Retailer of the Year (Grocer Gold awards, second consecutive year), Convenience Retailer of the Year (Retail Industry Awards, fourth consecutive year) awards and the Gold Accreditation from Investors In People (the only supermarket so far) that it already holds.

Low valuation

With the share price down, even the predicted earnings drop would put Sainsbury shares on a forward P/E of under 10 for each of the next two years — and that’s significantly lower than Tesco.

Dividends are still looking strong, with forecasts suggesting yields of 5.6% and 5.4% this year and next. Actual amounts are likely to fall a little, and we might even see a bigger-than-expected cut to help deal with pricing competitiveness, but coverage is still healthy at 1.8 times.

It’s done nowt wrong

And that brings me to what I think is the best reason to consider buying shares — Sainsbury has done nothing wrong, and surely doesn’t deserve its lowly rating.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female business analyst looking at a graph chart while working from home
Investing Articles

Is Avon Protection the best stock to buy in the FTSE All-Share index right now?

Here’s a stock I’m holding for recovery and growth from the FTSE All-Share index. Can it be crowned as the…

Read more »

Investing Articles

Down 8.5% this month, is the Aviva share price too attractive to ignore?

It’s time to look into Aviva and the insurance sector while the share price is pulling back from year-to-date highs.

Read more »

Investing Articles

Here’s where I see Vodafone’s share price ending 2024

Valued at just twice its earnings, is the Vodafone share price a bargain or value trap? Our writer explores where…

Read more »

Businesswoman analyses profitability of working company with digital virtual screen
Investing Articles

The Darktrace share price jumped 20% today. Here’s why!

After the Darktrace share price leapt by a fifth in early trading, our writer explains why -- and what it…

Read more »

Dividend Shares

850 shares in this dividend giant could make me £1.1k in passive income

Jon Smith flags up one dividend stock for passive income that has outperformed its sector over the course of the…

Read more »

Investing Articles

Unilever shares are flying! Time to buy at a 21% ‘discount’?

Unilever shares have been racing higher this week after a one-two punch of news from the company. Here’s whether I…

Read more »

artificial intelligence investing algorithms
Market Movers

The Microsoft share price surges after results. Is this the best AI stock to buy?

Jon Smith flags up the jump in the Microsoft share price after the latest results showed strong demand for AI…

Read more »

Google office headquarters
Investing Articles

A dividend announcement sends the Alphabet share price soaring. Here’s what investors need to know

As the Alphabet share price surges on the announcement of a dividend, Stephen Wright outlines what investors should really be…

Read more »