According to media reports, Tesco (LSE: TSCO) is launching a new range of value-orientated labels named after bucolic sounding British farms. But if the produce doesn’t actually come from the farm in question, could Tesco be setting itself up for a potential PR disaster?

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Owain Bennallack owns shares in Tesco. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.