Investing in winners! 3 ways I’d identify shares with huge potential

Here are three tips that I believe can help you find shares that will grow strongly in the future.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There’s much more to investing than the three steps I’m identifying in this article but the reason for outlining them is that they are three of the key steps I think will help separate the wheat from the chaff, giving you, the investor, the opportunity to do further research to uncover ‘winners’ that can grow in value.

Buy shares on modest valuations

With property companies and investment trusts, valuations are often easy to calculate. You can take the net asset value (NAV) and compare that to the share price to see whether a company is trading at a premium to what its assets are worth, or which one has its risks in terms of the share price being expensive (or at a discount), and which one has its upsides and downsides.

The upside is that if the share price is lower than the value of the company’s assets, it should eventually rise. But the downside is that investors may just not like the assets the company holds. For example, too many high street shops that are at risk of closing down can account for the discount. As always it’s vital to do your own research. 

For other listed companies, the price-to-earnings ratio will indicate the valuation of the business. The lower the figure the better, from a value point of view, but always assess whether a company is cheap because the business isn’t working or is in trouble. If it isn’t, but is cheap, then buying could be very rewarding.

Record of profitability and dividends

To invest in companies that are ‘winners’ you want to be able to see a track record of year-on-year rises in profitability, ideally in the form of operating profit or profit after tax, and a rising dividend. It’s important though to assess a company’s ability to keep paying a rising dividend so make sure to also check the dividend cover.

This can be calculated by dividing earnings per share by the dividend per share. Ideally, I’d suggest looking for cover that is greater than two, as this reduces the likelihood of a cut and increases the sustainability of the dividend. 

Companies that are profitable have shown there is demand for their product or service, that they have a handle on costs and so are less risky than, say, biotechs or little oil explorers that often need more cash from investors and potentially could never reach profitability.

Dividends are a way of working out if a company is profitable because generally speaking, they can only be paid out of profits or reserves.

Management quality with meaningful holdings

In smaller companies and family-owned businesses the value of shares management holds is an important indicator of the board’s confidence. Having ‘skin in the game’ aligns the interests of management with shareholders, which should benefit both parties.

In bigger companies, it’s much harder to build a large percentage of management ownership because the companies are worth billions. Nonetheless, even with FTSE 350 companies, ideally you want to see management actively buying shares rather than selling them or just being rewarded with them as bonuses.

I hope that these three simple tips will help you as an investor to find companies for your investment portfolio that have plenty of future potential.

Andy Ross has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Suddenly investors can’t get enough of GSK shares! What’s going on?

After years in the doldrums, GSK shares are suddenly the most bought stock on the entire FTSE 100. Harvey Jones…

Read more »

'2024' art concept overlaid on a stock screener
Investing Articles

£5,000 invested in Greggs shares in October 2024 is now worth…

Despite facing a multitude of challenges today, might Greggs' stock be worth a look after losing well over a third…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Where will Rolls-Royce shares go next? Let’s ask the experts

Rolls-Royce shares have wobbled as aviation uncertainty grows. But can the City's glowing forecasts help get the price climbing again?

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

No savings at 45? Here’s how investors could still build a £17,360 second income

It’s never too late to start investing, and with compounding working over time, Andrew Mackie shows how investors could still…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How to invest £10,000 to aim for a £6,108 annual passive income

UK REITs have been getting a lot of attention. But our author thinks they're still the place to look for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

What sort of passive income stream could you build for a fiver a day?

Think a few pounds a day might not go far? In fact, that could be the basis of some pleasing…

Read more »

British Isles on nautical map
Investing Articles

I sense a potential opportunity if the FTSE 100 loses this quality growth stock…

Rightmove falling out of the FTSE 100 might have been unthinkable a year ago. But that's the reality investors are…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

The largest S&P 500 holding in my ISA is…

Edward Sheldon's making a large bet on this S&P 500 stock. Because he sees the long-term risk/reward proposition very attractive.

Read more »