This cheap FTSE 250 share yields 6.5%! Should you buy it for your ISA today?

Looking for big dividend shares to add to your Stocks & Shares ISA? Royston Wild looks at one that has been grabbing the headlines in recent days.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After adding Ashtead Group to my Stocks and Shares ISA in September I’m thinking of jumping into the market again and filling my investment portfolio with some more dirt-cheap dividend shares.

N Brown Group (LSE: BWNG) is one stock that caught my attention following a positive reception for its latest financials released last week. At current prices it changes hands on a forward price-to-earnings ratio of 4.7 times – below the widely accepted bargain-terrain mark of 10 times and below – while it also boasting a dividend yield of 6.5%.

In that latest statement, N Brown, a retailer specialising in the ‘mature’ and ‘plus-size’ clothing segments through brands like Jacamo and JD Williams, announced that it had swung back into profit in the six months to August (to £18.8m from a pre-tax loss of £27.1m a year earlier). This was attributed to lower exceptional costs like store closure costs and tax bills, and led many to believe that it could finally be turning the corner.

Sales still slipping

In my opinion, however, there wasn’t enough in that release to justify the share price spike that we saw. It may have avoided putting out the shocking trading statement that I had feared, though there remained enough to discourage me from investing.

To begin with, N Brown saw product revenues drop 9.3% in the first-half period, a result which the firm said reflected items like the run-off of its legacy business, its decision to refocus away from the US, and its decision to shut down its store network in favour of an online-only model last year.

It would be dangerous to take this statement at face value, however. N Brown continues to toil in an environment of intense pressure across the UK retail sector and even stripping out the impact of store closures and its North American operations, product revenues still slipped 6.2% year on year.

Struggles set to last?

The FTSE 250 firm’s chief executive, Steve Johnson, commented, “the retail environment remains heavily promotional” and it’s likely to remain so amid intense competition in the clothing arena and signs that consumers are tightening their wallets even more.

The latest data from the British Retail Consortium spelled out the extent of the problem for the country’s shops – apparently total retail sales dropped 1.3% year on year last month, making it the worst September since records began in 1995.

And the need to keep discounting threatens to continue crushing N Brown’s margins, too. The company announced also last week that product gross margins sank almost two whole percentage points in the first fiscal half to (51.5%).

The third thing to reinforce my concern for N Brown is news of another spike in its already considerable debt pile. Net debt boomed another 14.5% in the six months to £481.6m and this raises the possibility, at least in my mind, that another painful dividend cut could be in the offing, putting that 6%+ dividend yield in jeopardy.

All things considered, I think the retail giant carries far too much risk right now, even if its decision to move to internet-only commerce makes sense in the long run. This is why I’m not adding it to my own ISA just yet.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild owns shares of Ashtead Group. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Investing just £10 a day in UK stocks could bag me a passive income stream of £267 a week!

This Fool explains how investing in UK stocks rather than buying a couple of takeaway coffees a day could help…

Read more »

Investing Articles

A cheap stock to consider buying as the FTSE 100 hits all-time highs

Roland Head explains why the FTSE 100 probably isn’t expensive and highlights a cheap dividend share to consider buying today.

Read more »

Investing Articles

If I were retiring tomorrow, I’d snap up these 3 passive income stocks!

Our writer was recently asked which passive income stocks she’d be happy to buy if she were to retire tomorrow.…

Read more »

Investing Articles

As the FTSE 100 hits an all-time high, are the days of cheap shares coming to an end?

The signs suggest that confidence and optimism are finally getting the FTSE 100 back on track, as the index hits…

Read more »

Investing Articles

Which FTSE 100 stocks could benefit after the UK’s premier index reaches all-time highs?

As the FTSE 100 hit all-time highs yesterday, our writer details which stocks could be primed to climb upwards.

Read more »

Investing Articles

Down massively in 2024 so far, is there worse to come for Tesla stock?

Tesla stock has been been stuck in reverse gear. Will the latest earnings announcement see the share price continue to…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Dividend Shares

These 2 dividend stocks are getting way too cheap

Jon Smith looks at different financial metrics to prove that some dividend stocks are undervalued at the moment and could…

Read more »

Investing Articles

Is the JD Sports share price set to explode?

Christopher Ruane considers why the JD Sports share price has done little over the past five years, even though sales…

Read more »