Keep calm and carry on: Why I think Foolish investors should keep buying the FTSE 100

Rupert Hargreaves explains why it has almost never been a better time to buy the FTSE 100 (INDEXFTSE: UKX).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The market sell-off over the past few weeks has been frustrating for investors, but at the same time it has thrown up some tremendous bargains.

Chief among these are UK stocks. I’m not talking about any particular stock. I mean the entire UK market, which after months of gradual selling is now cheaper than it has been for decades.

Most hated market

Even though the FTSE 100 is a global index, with more than two-thirds of its profits generated outside of the UK, it seems as if investors around the world are dumping the FTSE 100 because of its association with Britain.

Indeed, the UK is currently the most hated developed equity market in the world among institutional investors according to Bank of America. Investors are reportedly afraid of what the next few years could bring for the country as it pushes ahead with Brexit.

I believe this is a fantastic opportunity for UK investors, particularly when it comes to the FTSE 100. As noted above, the FTSE 100 isn’t really a UK index, it is more a barometer of global economic health. So, even if we end up with a messy divorce from the EU, I think the long-term impact on FTSE 100 stocks will be limited.

And it appears as if now is one of the best times in history to buy the FTSE 100.

Cheaper than ever before 

According to a report published at the beginning of this month, compiled by equity analysts at Goldman Sachs, some of the UK’s largest companies are now trading at their lowest relative valuation in 10 years.

Goldman isn’t the only bank that’s spotted value in the UK. Citigroup has also labelled the UK stock market its “favourite value trade.

According to Martin Walker, who manages the Invesco Perpetual UK Focus and UK Growth funds, the UK market as a whole is trading on a 10% discount to its 20-year price-to-book ratio. This, he says is the “the largest discount of any major market in the world.

So, on many different metrics, the FTSE 100 is cheap. It also offers an average dividend yield of nearly 4%, which is one of the highest yields on offer from any index.

Time to buy 

All these numbers point to the conclusion that buying the FTSE 100 is a good decision for investors. Even if Brexit negotiations don’t work out favourably, it still has the potential to produce a mid-single-digit per annum return for investors in the years ahead with its 4% yield. 

On the other hand, if a favourable exit deal is agreed for the UK, then the FTSE 100 could surge higher as international buyers return. It’s difficult to predict what the fair value of the index could be in the most optimistic scenario, as there are lots of different moving parts to consider. However, one group of analysts believe that in the best case scenario the index could achieve annual returns for investors in the 10% region for the foreseeable future. My colleague Kevin Godbold even believes it could treble in value over the long term

So, there’s a 4% per annum return on offer in the worst case, and 10% in the best. Looking at these odds, I think the best course of action for long-term Foolish investors is to remain calm and keep buying the FTSE 100.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a million-pound SIPP by investing in UK shares

Harvey Jones shows how investors could target a SIPP worth a life-changing seven-figure sum, by investing in FTSE 100 dividend…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of BAE Systems shares could give me a £360 income this year!

Looking for the best dividend stocks out there? Royston Wild explains why BAE Systems shares are worth considering.

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Trying to make a million from FTSE 100 shares? Here’s where to start today

FTSE 100 investor Andrew Mackie highlights how the best UK shares are often those that use weak markets to quietly…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How the UK State Pension measures up against other countries — and why it’s not enough

Mark Hartley weighs the UK State Pension against other nations, revealing why it’s important for Britons to explore additional options.

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

A stock market crash this summer? Here’s how it could help

With emotion running high, the stock market is in a funny mood right now. And it can make investing choices…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Investors are pouring cash into Scottish Mortgage Investment Trust. Is it all about SpaceX?

Is this the perfect time to join the revived space race, by grabbing a chunk of the UK's most popular…

Read more »

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Investing Articles

Here’s 1 way to pick buy-and-forget stocks for a lifetime SIPP

Volatile stock markets have shaken the confidence of SIPP and ISA investors in 2026. We need a low-stress way to…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

1 quality stock to consider buying for a brand spanking new ISA

Ben McPoland highlights an excellent growth stock that he's looking to buy in the coming weeks. The company is growing…

Read more »