A FTSE 100 dividend stock I’d buy over this 8% yielder

Royston Wild zeroes in on two dividend stocks, one a major player on the FTSE 100 (INDEXFTSE: UKX), that have very different investment appeal.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

dividend scrabble piece spelling

I’ve always had great faith in Moss Bros Group’s (LSE: MOSB) ability to circumvent the broader pressures damaging the broader retail sector.

Up until recently I was confident the outfitter would be able to keep revenues on an upward keel on the back of its successful e-commerce strategy that has seen internet sales boom, as well as the impact of its store refitting programme that has worked a treat in dragging punters through the doors.

However, the FTSE 250 business shook lower at the start of the year after a disappointing Christmas period in which lower footfall than it had previously anticipated forced it to issue a shock profit warning.

And Moss Bros was at it again in March, warning that high pressure on customers’ wallets — along with the disruption resulting from “stock shortages caused by the consolidation of key suppliers” — would see profits fall short of estimates.

In response to what it called “the more challenging trading environment,” Moss Bros took the drastic step of cutting the full-year dividend for the period ending January 20187 to 1.97p per share from 3.98p a year earlier. This meant the total payout for last year slumped by almost a third to 4p per share.

Suiter slumps

The net effect of these chilling updates is that the retailer has seen its share price almost halve in the space of less than three months. However, I wouldn’t consider this to be a sound dip buying opportunity.

I have faith that Moss Bros’s investment in cyberspace and in its store network will build the foundations for decent revenues growth in the long term. The ‘suiter and booter’ is a reputable name in the field of selling and renting out smart men’s fashion, and this should help it to ride out the current storm.

But right now I believe the retail maelstrom taking bites out of the high street’s biggest retailer’s could send Moss Bros’s stock value shuttling even lower, as could predictions that the aforementioned supply problems be solved by late spring.

City estimates are currently suggesting a 47% earnings drop in fiscal 2019, reflecting these tough conditions, and yet brokers are still expecting the dividend to be held at 4p. Given the probability of this estimate being hacked down, I believe share pickers should pay little attention to the company’s gigantic 8.3% yield.

TV star

ITV (LSE: ITV) is another big-yielding share that has endured plenty of revenues pain recently thanks to slumping advertising budgets.

But I would be far happier to splash the cash on the FTSE 100 broadcasting behemoth today, and not just because of its dirt-cheap forward P/E ratio of 9.4 times (which comes as stark contrast to Moss Bros’s higher corresponding reading of 17.3 times).

This low reading provides decent protection against a share price collapse should the predicted 4% earnings slide for 2018 increase in the months ahead. And what’s more, this is a great level at which to latch on to the brilliant long-term growth opportunities afforded by ITV’s global expansion drive and successful move into new media.

What’s more, an expected dividend of 8p per share — a figure that yields an impressive 5.5% — stands on stronger footing than the projected reward over at Moss Bros. ITV is a share I would happily buy today and stash away for the years ahead.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

Starting with nothing? Here’s why now is the perfect time to start building a passive income

Many are worried that 2026 might be a bad time to start investing in stocks and shares. Our Foolish author…

Read more »

ISA coins
Investing Articles

Decided not to bother with a Stocks and Shares ISA? You might be missing these 3 things!

With a fresh annual allowance for contributing to a Stocks and Shares ISA upon us, what might people who don't…

Read more »

GSK scientist holding lab syringe
Investing Articles

Why is everyone buying GSK shares?

GSK shares have been outperforming the FTSE 100 in 2026. Paul Summers takes a closer look and asks whether this…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »