One dirt-cheap dividend stock I’d buy and one I’d avoid

Roland Head explains why he thinks one of these stocks could be a value trap.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I’m looking at two dividend stocks with similar yields and modest valuations. But despite this apparent similarity, there’s only one I’d consider buying. Here’s why.

Struggling for growth

Insurance firm Just Group (LSE: JUST) is the product of a merger between Partnership Assurance and the Just Retirement group in 2016. Combining these companies was supposed to boost profits by reducing costs.

According to today’s third-quarter update, that’s exactly what’s happened. Cost savings resulting from the merger have now exceeded the group’s original £45m target. According to the company, this remains “a key element of delivering a better return on equity”.

Just’s sales are split roughly equally between de-risking insurance for final salary pension schemes and annuity-type products for individual retirees.

As you’d expect, the group has benefitted from new pension rules allowing individuals to transfer cash out of their final salary schemes. What concerns me is that despite this, growth is pretty much non-existent.

Shrinking not growing?

Today’s third-quarter update reveals that total new business sales fell by 6% to £1,631m during the first nine months of this year.

Sales of Guaranteed Income for Life products rose by 1%, while sales of de-risking insurance for final salary pension schemes fell by 2%. Sales of care plans have fallen 33%, suggesting a fundamental shift in the market.

The company doesn’t provide much explanation for this, except to say that “our focus on margin rather than volume continues to deliver profit growth.” Fair enough, except that most other companies in this sector appear to be delivering a mix of volume and margin growth.

At 153p, Just shares trade around 30% below the firm’s embedded value (an industry measure) of 221p per share.  Measured against earnings, the stock trades on a forecast P/E of 12 and has a prospective dividend yield of 2.4%.

Although these figures look cheap, I think the firm’s lack of growth makes it risky for shareholders. I feel there are better choices elsewhere.

The ‘local’ choice

Shares of pub chains have fallen out of favour over the last year. And I’ll be honest, things could get worse. But there’s a fair amount of bad news already in the price of these stocks and recent trading updates haven’t been too bad.

My top choice in this sector is Mitchells & Butlers (LSE: MAB). This FTSE 250 stock recently reported like-for-like sales growth of 1.8% for the 51 weeks to 16 September, with total sales up by 2.9% over the same period.

Given the impact of inflation, this probably means that volumes have been flat or slightly lower over the year. But Mitchell & Butler has a number of attractions which I think could make it a worthwhile investment.

The first is that although the company’s dividend yield of 2.9% is relatively low, it should be covered three times by earnings. This reduces the chance of a dividend cut and hopefully lays the foundation for future growth.

My second point is that Mitchells & Butlers is starting to look quite cheap. The stock trades on a forecast P/E of 7.5. And at 258p, the share price is almost 30% below the group’s net asset value of 360p per share.

In my view, this stock could soon make sense as a recovery buy. It’s on my watch list.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Edinburgh Cityscape with fireworks over The Castle and Balmoral Clock Tower
Investing Articles

After making a fortune on Tesla, this FTSE 250 trust has piled into a little-known S&P 500 stock

Baillie Gifford made huge profits from S&P 500 growth stocks like Nvidia. Lately, it's been snapping up a lesser-known tech…

Read more »

ISA coins
Investing Articles

How much do you need in a Stocks and Shares ISA to target a £1,200 a year passive income?

A FTSE 100 index fund comes with a 3% dividend yield. But can income investors find better opportunities for their…

Read more »

piggy bank, searching with binoculars
Value Shares

What’s going on with the Greggs share price now?

Dr James Fox takes a look at the Greggs share price which has suffered more than most over the past…

Read more »

Middle aged businesswoman using laptop while working from home
Dividend Shares

2 UK shares with over 20 years of consecutive dividend growth

Jon Smith points out a couple of UK shares with strong dividend credentials that lead him to dig deeper and…

Read more »

ISA Individual Savings Account
Investing Articles

1 penny stock I feel comfortable putting in a Stocks and Shares ISA

When picking assets for a Stocks and Shares ISA, penny stocks are usually low on the list. But I think…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

£20,000 invested in the FTSE 100 just 1 year ago would now be worth…

Historically speaking, we've just witnessed one of the single greatest 12-month stretches in the history of the FTSE 100 index.

Read more »

ISA coins
Investing Articles

Here’s how a £20k ISA could earn you £10k a month in passive income

£20k in a Stocks and Shares ISA waiting to be invested? Royston Wild explains how you could use this to…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Dividend Shares

£5,000 buys 5,411 shares in this 8%-yielding passive income stock!

Looking for the best passive income shares to buy? Royston Wild discusses a top REIT that has raised dividends each…

Read more »