This growth star continues to make the high street weep

Profits double at this online fashion giant. Is there more to come?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in online fashion retailer Boohoo.Com (LSE: BOO) dipped over 3% in early trading today despite the release of a superb set of full-year figures. Here’s what you need to know.

“A momentous year”

In the 52 weeks to the end of February, total revenue at the £2.1bn cap Manchester-based business jumped 51% to £294.6m.

While UK sales for its flagship brand increased 33%, growth in Europe and US markets “exceeded expectations“, rising 44% and 140% respectively at constant exchange rates. With 5.2m active customers (a 29% increase on the previous year), over one-third of Boohoo’s revenue is now generated outside of the UK. Revenue from PrettyLittleThing — 66% of which is now owned by Boohoo — came in at £11.2m since January’s acquisition.

Group gross profit leapt 42% (to £160.8m) while gross margin was slightly lower at 54.6% (from 57.8% in 2016) as a result of planned investments. Profit before tax came in at just under £31m — an increase of 97% — with basic earnings per share rocketing by the same percentage to 2.19p.

On the operational front, Boohoo reported that its new warehouse extension was now in use with planning permission for a second extension secured. A new website platform had also been introduced, leading to increased flexibility and faster response times. 

Joint CEOs, Mahmud Kamani and Carol Kane reflected that 2016 had been a “momentous year” for the company, adding that PrettyLittleThing and March acquisition Nasty Gal “represent a step change in the size, structure and operation” of Boohoo, and will “greatly enhance the group’s future growth and profitability”. 

Aside from little information being imparted on progress with its second acquisition, I struggle to see any negatives in today’s announcement.

More upside ahead?

If high street retailers are weeping at Boohoo’s seemingly unstoppable rise, those already holding its stock are in a very happy place. Since a shock profit warning back in January 2015, boohoo has eight-bagged, underlining just how profitable it can be to invest on temporary weakness so long as the fundamentals look sound. Question is, how long can this continue?

For the 2018 financial year, boohoo now expects revenue growth of 50% and a group EBITDA margin of roughly 10%. Given its huge progress overseas and management’s tendency to keep revising earning expectations, even numbers as good as these could still rise.

Elsewhere, I’m encouraged by the fact that, despite recent acquisitions, Boohoo’s cash pile looks as healthy as ever at £58.4m. Although the company will surely now focus on fully integrating these brands, the strong balance sheet and masses of cash flow mean that further acquisitions can’t be ruled out.

As far as today’s share price reaction is concerned, some profit-taking was to be expected. Indeed, I suspect Boohoo’s shares may retrace slightly given recent rapid gains before proceeding to saunter through the 200p barrier.

Of course, there will come a time when expectations overtake reality and it disappoints. For evidence, just look at how shares in industry peer ASOS tanked from £7 to £2 between February and October 2014. While Boohoo could realistically grow to a similar size as its competitor over the next couple of years – especially considering the former’s far higher operating margins — there’s only so long this rise can continue. 

Right now, however, the old adage applies. If you find a great company, stick with it until the story changes. Fortunately for holders of Boohoo, the story remains the same.

Paul Summers owns shares in boohoo.com. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended boohoo.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Suddenly investors can’t get enough of GSK shares! What’s going on?

After years in the doldrums, GSK shares are suddenly the most bought stock on the entire FTSE 100. Harvey Jones…

Read more »

'2024' art concept overlaid on a stock screener
Investing Articles

£5,000 invested in Greggs shares in October 2024 is now worth…

Despite facing a multitude of challenges today, might Greggs' stock be worth a look after losing well over a third…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Where will Rolls-Royce shares go next? Let’s ask the experts

Rolls-Royce shares have wobbled as aviation uncertainty grows. But can the City's glowing forecasts help get the price climbing again?

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

No savings at 45? Here’s how investors could still build a £17,360 second income

It’s never too late to start investing, and with compounding working over time, Andrew Mackie shows how investors could still…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How to invest £10,000 to aim for a £6,108 annual passive income

UK REITs have been getting a lot of attention. But our author thinks they're still the place to look for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

What sort of passive income stream could you build for a fiver a day?

Think a few pounds a day might not go far? In fact, that could be the basis of some pleasing…

Read more »

British Isles on nautical map
Investing Articles

I sense a potential opportunity if the FTSE 100 loses this quality growth stock…

Rightmove falling out of the FTSE 100 might have been unthinkable a year ago. But that's the reality investors are…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

The largest S&P 500 holding in my ISA is…

Edward Sheldon's making a large bet on this S&P 500 stock. Because he sees the long-term risk/reward proposition very attractive.

Read more »