Why I still wouldn’t touch Tesco plc or J Sainsbury plc shares

Teco plc (LON: TSCO) shares are bouncing back, but buying them or J Sainsbury plc (LON: SBRY) could be perilous.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesco (LSE: TSCO) is a company that has divided the investment community for some years now, and today the argument is about whether the company is past the worst and is on the road to recovery.

After a false start in the first half of the year, the shares dropped back, but we’ve seen a 44% gain since mid-June to today’s 209p. Looking at the record of the past five years of earnings slump followed by forecasts of a return to strong EPS growth this year, I can see why people might think it’s time to pile back in. But I really don’t see it as time to buy.

Forecasts for this year still put the shares on a very high P/E of 28, dropping only as far as 21 on February 2018 forecasts, and that’s with dividends expected to only just return to a 1.2% yield by 2018.

Tesco shares look to me to be valued as if the competition from cut-price competitors like Lidl and Aldi has been beaten and that Tesco is once again in the ascendancy. But I see the drive for “cheaper is better” as being still in its infancy.

The Institute for Fiscal Studies has just predicted a 10-year pay squeeze, with real incomes set to be lower in 2021 than they were in 2008. Do you think that’s going to get more and more people queuing up to buy Tesco’s Finest range? I don’t. In fact, I see a decade of shoppers increasingly visiting the cheapies and ignoring our overpriced traditional supermarkets.

And if Aldi and Lidl don’t cut it, Asda is increasingly seen as the nation’s best value full-service groceries supplier. I would not buy Tesco shares now.

Upmarket squeeze

Despite the cheaper valuation of the shares, I don’t see any greater attraction in J Sainsbury (LSE: SBRY). We’re looking at a forward P/E of around 12 with a mooted dividend yield of 4.4%, but that’s predicated on two more years of declining earnings. That suggests Sainsbury could be at least a couple of years behind Tesco in any recovery in earnings, even if you think Tesco forecasts are realistic (and I’m not convinced).

Sainsbury is even more of a haven for those looking for up-market produce at up-market prices, and the next ten years of earnings squeeze could well hit the company even harder than Tesco. Do you think that real incomes in 2021 coming in lower than they were back in 2008 is a recipe for success for upmarket food sellers? I don’t.

Sainsbury’s interim results on 9 November opened with all sorts up upbeat exhortations, including writing things in orange as if that made any difference.

But once past the usual puffery, we saw a report of a 10% fall in underlying pre-tax profit, a 6.7% drop in underlying earnings per share, and a drop in return on capital employed from 8.5% a year previously to 8%.

In its outlook statement, Sainsbury told us that “pricing pressures continue to impact margins“. You bet they do! And if you think there’s any likelihood that price competition is going to ease up any time during the lost economic decade we’re likely to be facing as we rush headlong off the Brexit cliff, well, it’s your money and your call.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Suddenly investors can’t get enough of GSK shares! What’s going on?

After years in the doldrums, GSK shares are suddenly the most bought stock on the entire FTSE 100. Harvey Jones…

Read more »

'2024' art concept overlaid on a stock screener
Investing Articles

£5,000 invested in Greggs shares in October 2024 is now worth…

Despite facing a multitude of challenges today, might Greggs' stock be worth a look after losing well over a third…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Where will Rolls-Royce shares go next? Let’s ask the experts

Rolls-Royce shares have wobbled as aviation uncertainty grows. But can the City's glowing forecasts help get the price climbing again?

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

No savings at 45? Here’s how investors could still build a £17,360 second income

It’s never too late to start investing, and with compounding working over time, Andrew Mackie shows how investors could still…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How to invest £10,000 to aim for a £6,108 annual passive income

UK REITs have been getting a lot of attention. But our author thinks they're still the place to look for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

What sort of passive income stream could you build for a fiver a day?

Think a few pounds a day might not go far? In fact, that could be the basis of some pleasing…

Read more »

British Isles on nautical map
Investing Articles

I sense a potential opportunity if the FTSE 100 loses this quality growth stock…

Rightmove falling out of the FTSE 100 might have been unthinkable a year ago. But that's the reality investors are…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

The largest S&P 500 holding in my ISA is…

Edward Sheldon's making a large bet on this S&P 500 stock. Because he sees the long-term risk/reward proposition very attractive.

Read more »