Why I’m buying Aviva plc, Standard Life plc & Prudential plc after recent declines

Why I’m buying Aviva plc (LON: AV), Standard Life plc (LON: SL) and Prudential plc (LON: PRU) for my portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Every investor should have a selection of long-term, buy-and-forget stocks in their portfolio that they can rely on the generate returns even when the going get tough.

And that’s why I’m buying insurers Aviva (LSE: AV), Standard Life (LSE: SL) and Prudential (LSE: PRU) for my portfolio. These three have everything you could ask for in a long-term buy-and-forget investment. They all have well-known reputable brands and operate in a relatively defensive industry (pensions and long-term savings), that’s unlikely to ever see a drop-off in demand. 

In fact, with an ageing population it’s more likely that these pension providers will continue to see a steady stream of business no matter what the economic environment.

Run themselves 

In many respects, these companies can run themselves. While the upper level of management dictates where the company should be going, at the ground level it’s the advisers that do most of the work. This model has kept these businesses alive for more than a century, which actually says quite a lot about these companies. Any business that can stay in operation for more than a hundred years can operate without a single key figurehead and is likely to stay in operation for many years to come.

Simply put, this is why I like Aviva, Prudential and Standard Life. They don’t need babysitting and allow me to concentrate on other areas of my portfolio while generating a steady income and forming the solid foundation for the rest of the portfolio.

Capital return 

Another attractive trait about these three insurers is the fact that that they have a history of returning excess capital to shareholders. 

Take Standard Life for example. Over the past five years, the company has returned 79.8p per share to investors via regular dividends. That’s almost a quarter of the current share price. During the next two years, city analysts expect the company to return an additional 41p per share to investors or 13% of the current share price. Standard life’s shares currently support a dividend yield of 5.7% and trade at a forward P/E of 11.9. 

Similarly, over the next two years Prudential is expected to return around 90p per share to investors, or 7% of the current share price. And while the company’s current dividend yield of 3.2% may not be the most exciting around, Prudential’s pre-tax profit has nearly doubled over the past five years, and if this growth continues, the company’s dividend payout should only rise from here.

Lastly, Aviva, which has had its problems over the years but is now making up for its past mistakes. The company currently supports a dividend yield of 4.9% and City analysts expect the yield to hit 5.5% next year after a per share dividend payout hike of 20%. 

The City currently expects Aviva’s payout to increase by a further 13% for 2017 giving a prospective yield of 6.2%. At present, Aviva’s shares trade at a rock-bottom valuation of 8.4 times forward earnings.  

Rupert Hargreaves owns shares of Prudential and Standard Life The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
US Stock

A once-in-a-decade chance to buy software stocks?

Michael Burry thinks now is the time to think about buying falling tech stocks. But it might depend on which…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20k ISA could generate a £1,000 weekly second income

Drip-feeding money into a Stocks and Shares ISA can put you on track to a four-figure second income. Royston Wild…

Read more »

A senior Hispanic couple kayaking
Investing Articles

Here’s how you could create a large ISA passive income and retire early

Fancy retiring years before the State Pension age? Who doesn't? Royston Wild explains how to target passive income in a…

Read more »