Why I’d Buy Aviva plc Before RSA Insurance Group plc And Prudential plc

Aviva plc (LON: AV) looks better value than RSA Insurance Group plc (LON: RSA) and Prudential plc (LON: PRU).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’ve been following insurance companies since the depths of the recession, when overstretched dividends started snapping and some in the sector were forced into a strategic rethink. I saw bargains, and I added Aviva (LSE: AV) to my Beginners’ Portfolio. In a little over two years since, with the price now at 525p, Aviva is up more than 70% including dividends and costs. But I reckon it could still be the bargain of the sector.

Turnaround

RSA Insurance (LSE: RSA) is another that had to slash its dividend, to almost nothing in 2014, and that was part of a successful turnaround that reversed RSA’s losses and looks set to return company to positive earnings per share this year. But RSA was slower to get its act together, and we had a half-hearted dividend reduction in 2012 before the nettle was properly grasped. The dividend should be back to a reasonable yield of 2.4% this year, with analysts suggesting 3.4% next — and with EPS growth of only 7% on the cards for 2016, forward P/E ratios of 14.5 to 15.5 on a share price of 446p don’t look like great bargains it me.

The first quarter of this year brought only a 1% gain in core premium income, and there’s a lot more the RSA needs to do — although in Stephen Hester I reckon RSA has possibly the best financial-sector CEO in the country.

Well managed

Turning to Prudential (LSE: PRU), we see an insurer that has been managed very much in line with its name. The Pru has delivered EPS growth for every one of the past five years, and there’s further growth on the cards for this year and next. Prudential’s dividend yield is modest at around 2.5%, but it never let it get out of control as others did, and consequently has not had to cut it.

And in place of big dividends, Prudential investors have enjoyed a 180% capital rise over the past five years — a period during which the FTSE 100 has managed only 27%. On a predicted 2016 P/E of under 13, I reckon Prudential is still good value today too.

Yet I’m drawn back to Aviva. At Q1 time, CEO Mark Wilson told us that “Aviva’s turnaround is on track and ahead of schedule“, with the company reporting a 14% rise in the value of new life insurance business. Net asset value per share was up to 348p which, on a share price of 525p, is strong for the sector.

Progressive dividend

The acquisition of Friends Life, completed in April, looks like a very good move and should add net inflows of around £0.2bn per year. That’s sure to help the dividend picture, with a rejuvenated 3.9% yield forecast for this year followed by 4.6% in 2016.

RSA and Prudential actually both look like decent investments to me right now, for different reasons. But of these three, my money would still be on Aviva right now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

This FTSE 100 Dividend Aristocrat is on sale now

Stephen Wright thinks Croda International’s impressive dividend record means it could be the best FTSE 100 stock to add to…

Read more »

Investing Articles

3 shares I’d buy for passive income if I was retiring early

Roland Head profiles three FTSE 350 dividend shares he’d like to buy for their passive income to support an early…

Read more »

Investing Articles

Here’s how many Aviva shares I’d need for £1,000 a year in passive income

Our writer has been buying shares of this FTSE 100 insurer, but how many would he need to aim for…

Read more »

Female Doctor In White Coat Having Meeting With Woman Patient In Office
Investing Articles

1 incredible growth stock I can’t find on the FTSE 100

The FTSE 100 offers us a lot of interesting investment opportunities, but there's not much in the way of traditional…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

With an £8K lump sum, I could create an annual second income worth £5,347

This Fool explains how a second income is achievable by using a lump sum, investing in stocks, and the magic…

Read more »

Investing Articles

Here’s what dividend forecasts could do for the BT share price in the next 3 years

With the BT share price down so low, the dividend looks very nice indeed. The company's debt is off-putting, though.…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

28% revenue growth per year and down over 20% in price! Should I invest in this niche FTSE 250 company?

Oliver says this FTSE 250 company has done an excellent job bringing auctioning into the modern world. Will he invest…

Read more »

Investing Articles

After gaining over 200% in 12 months, what’s next for Nvidia stock?

Oliver thinks Nvidia stock could be as enduring an investment as Amazon. Even given the valuation risks, he says he…

Read more »