Is Admiral Group plc A Better Buy Than Aviva plc?

Should you sell Aviva plc (LON: AV) and Admiral Group plc (LON: ADM) instead?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Based on its results over the past five years, Admiral (LSE: ADM) is one of London’s best insurance companies. The group is cash-generative, achieves a high return on equity and looks after its shareholders. The same can’t be said for Aviva (LSE: AV), which has made numerous mistakes over the past five years.

However, if the City top analysts are to believed, this will change over the next three years now that Aviva has completed its deal to buy Friends Life.

A good deal

Up until last week, the City was broadly negative on the Friends-Aviva deal. But now that the deal has been completed, some analysts have started to issue positive research reports on the deal. 

For example, analysts now believe that the Friends deal has completely transformed Aviva’s balance sheet, strengthening Aviva’s financial position. These forecasts are based on the fact that Friends is a highly cash-generative company, with an overcapitalised balance sheet and little gearing. 

Will take time

It will take a year or two for Aviva and Friends to fully integrate operations following their merger. So, for the next two years investors are unlikely to see any benefits from the deal.

However, by 2017 City analysts believe that the integration process will be mostly complete. With this in mind, analysts forecast that Aviva is trading at a 2017 P/E of 9.4, and the company will offer a dividend yield of 5.3% during 2017 — up from the current yield of 3.2%. Further, if Aviva decides to up its payout ratio to 100%, the company’s dividend yield could hit 7.3% by 2017. This figure is based on current cash-generation forecasts. 

Nevertheless, as mentioned above these benefits won’t flow through until 2017, which makes Admiral look like the better bet in the short term. 

Short-term play

Analysts believe that Admiral’s shares will support a dividend yield of 5.5% this year, followed by 6% during 2016. However, I’m concerned about the sustainability of this payout.

You see, as the second largest insurer of private cars in the UK, Admiral’s fortunes are driven by the UK motor insurance cycle. Moreover, increasing competition and falling motor insurance premiums are starting to affect to affect Admiral’s profits. There’s no telling if the company will be able to reverse this trend.

 The company’s pre-tax profit fell by 4% during 2014 and for the first time since the group became a public company, Admiral failed to post record results. 

Foolish summary

Overall, Aviva looks to be a better long-term play than Admiral. Aviva’s deal to acquire Friends Life will drastically strengthen the company and improve its cash generation.

On the other hand, Admiral already offers a market-beating dividend yield but an increasing level of competition in the UK motor insurance industry is starting to eat away at the company’s profits.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing For Beginners

2 FTSE 100 stocks that are navigating market volatility remarkably well

Jon Smith talks through a couple of FTSE 100 shares that have posted good gains so far in 2026 despite…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Aviva shares a month ago is now worth…

Aviva shares have dropped in recent weeks amid broader share price volatility. With a near-7% dividend yield, is it too…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Have we forgotten just how compelling HSBC shares are?

Harvey Jones says HSBC shares have had a terrific run, and investors have got bags of dividends and share buybacks…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

There are hundreds of shares I’d rather buy than Aston Martin. Here’s why!

Aston Martin shares sell for pennies yet some of its cars can cost millions. So why doesn't this writer see…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

3 risks to Greggs shares that could hamper a recovery

Greggs shares have a good dividend, but the price has performed weakly. Is our writer missing something by holding onto…

Read more »

ISA coins
Investing Articles

1 mighty FTSE dividend stock I’m considering for my ISA

A new ISA allowance has Paul Summers searching for strong and stable dividend stocks to add to his portfolio.

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are Rolls-Royce shares’ best days behind them?

Rolls-Royce shares have had a stellar few years. So far in 2026, though, they slightly lag the FTSE 100 blue-chip…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of Lloyds shares could give me an £851 income this year!

Lloyds has been one of the FTSE 100's hottest dividend growth shares in recent years. But do current risks make…

Read more »