Monitise Plc Is Up 70% This Month. Does That Make It A Buy Or A Sell?

Potential buyers and sellers of Monitise Plc (LON: MONI) have a tough choice to make, says Harvey Jones

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When I checked out AIM-listed Monitise (LSE: MONI) (NASDAQOTH: MONIF.US) last month, there was only one question that mattered: did the share price collapse make it a buy?

With the share price ending January at just 14p, down from its 52-week high of 80p, this looked like a tempting opportunity to pick up the troubled mobile payment specialist on the cheap.

I said the potential multi-bagger was worth a punt, provided you understood it was an outright gamble. I don’t see any reason to change that view.

Buy Or Sell?

If you accepted my bet, your flutter will have paid off, at least so far, with Monitise up 70% in February. But that now leaves two tricky questions begging, rather than one.

First, at this price, is Monitise still a nicely priced buy? And second, should existing investors seize the chance to cut their losses before the next bout of turbulence?

Word Of Warning

Would-be buyers have missed one opportunity to pick up a bargain, with Monitise now up to 23p. But that is still well below its 52-week high.

Last week, Monitise reported a £30.8m loss for the six months to 31 December, up from £10.2m the year before.

Management cheered investors by repeating to its claim that the profits would finally start rolling next year. All we can do is take their word for it.

Cash Is King

Investors who feared Monitise would burn through its cash pile before turning a profit will have been pleased to hear its cash holdings now stand at an improved £127.3m.

That was largely thanks to a much-needed £47.6m of investment from long-term agreements with Santander, MasterCard and Telefonica in November. 

But it was market talk of interest from potential buyers that has driven the share price upwards, following reports that Monitise had met several potential suitors in the US.

Oracle, IBM and existing Monitise client FIS are the names in the frame, but the speculation is now in the price.

Monitise is still a gamble, however, but with fractionally less potential upside than before. Given its volatility, I would rather buy on the dips.

The 14p Question

Whether you sell part also depends on your attitude to risk, and emotional factors such as the price you originally paid.

If you bought high don’t hang on purely because you are reluctant to sell low. There may be better ways of recovering your losses.

The road ahead remains long and bumpy. Monetise is still a company with a track record of springing nasty surprises on investors.

What if you were clever enough to buy at 14p? It’s never wrong to bank a profit, and who knows, you might get another chance to buy at 14p in the near future.

This is one stock I would rather treat as a trade than an investment.

Harvey Jones has no position in any shares mentioned. The Motley Fool UK owns shares of Monitise. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

How to target a devilishly good £666 weekly income from your Stocks and Shares ISA

Harvey Jones shows how investors can use their annual Stocks and Shares ISA allowance to generate a high and rising…

Read more »

Female Tesco employee holding produce crate
Investing Articles

The Tesco share price is struggling to regain 500p even after strong results – where to from here?

Last week's results should have been a big boost for the Tesco share price, but it failed to rally. Mark…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£9,500 invested in Aston Martin shares a month ago is now worth…

Aston Martin shares have jumped by over a fifth in a matter of weeks. But they still sell for pennies…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£7,500 invested in Greggs shares a year ago is now worth…

Greggs shares have drifted south over the past year. So why is this writer hanging on to his holding in…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Could Rolls-Royce shares still be a bargain even now?

At over 40 times earnings, Rolls-Royce shares might not look cheap. Then again, the business looks well set for growth.…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

£20,000 invested in an ISA a decade ago is now worth…

The ISA's tax benefits can supercharge a person's wealth over time. But the differences between the two types of accounts…

Read more »

Landlady greets regular at real ale pub
Investing Articles

How much is needed in an ISA to target a £2,741 monthly passive income?

James Beard explains how an ISA and a successful long-term stock-picking strategy could generate passive income matching the UK’s average…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How £2k invested in this passive income gem could make £1,092 annually

Jon Smith points out a dividend stock with a yield above 10% he thinks is both sustainable and also has…

Read more »