The Best Reason To Buy J Sainsbury plc

J Sainsbury plc (LON: SBRY) is down, but far from out.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

SBRYShares in J Sainsbury (LSE: SBRY) (NASDAQOTH: JSAIY.US) peaked at 428p last November, but since then they’ve been sliding steadily to today’s 286p. That’s a drop of 33%.

With that kind of fall already behind it, is Sainsbury a good share to buy now?

Although it can always fall further before recovering, I think it’s well worth of consideration.

What went wrong?

But first, the fall is due to the general malaise afflicting the supermarket business, with consumer spending still restrained and cheap alternatives like Lidl and Aldi cleaning up.

That should bring an end to Sainsbury’s run of earnings per share (EPS) growth, with drops of 9% and 3% forecast for the next two years.

Having said that, the year ended March 2014 saw Sainsbury’s underlying sales rise by 2.8%, although like-for-like sales only gained 0.2%. Underlying pre-tax profit was up 5.3% with underlying EPS up 6.5%, and the company lifted its dividend by 3.6%.

A tougher year

But the squeeze is starting to hit, and in the quarter to June, retail sales were up just 1% excluding fuel, down 0.3% including fuel. Like-for-like sales were up 1.1% ex fuel and down 2.4% inc fuel.

In an upbeat sign of the times, Sainsbury saw convenience store sales gain 18% year-on-year, and opened 27 more of them during the quarter.

And the company added the Grocer 33 Customer Service and Availability award (for the second consecutive yea) to the FTSE100 Business of the Year 2013, Supermarket of the Year (Retail Industry Awards, sixth time in eight years), Online Retailer of the Year (Grocer Gold awards, second consecutive year), Convenience Retailer of the Year (Retail Industry Awards, fourth consecutive year) awards and the Gold Accreditation from Investors In People (the only supermarket so far) that it already holds.

Low valuation

With the share price down, even the predicted earnings drop would put Sainsbury shares on a forward P/E of under 10 for each of the next two years — and that’s significantly lower than Tesco.

Dividends are still looking strong, with forecasts suggesting yields of 5.6% and 5.4% this year and next. Actual amounts are likely to fall a little, and we might even see a bigger-than-expected cut to help deal with pricing competitiveness, but coverage is still healthy at 1.8 times.

It’s done nowt wrong

And that brings me to what I think is the best reason to consider buying shares — Sainsbury has done nothing wrong, and surely doesn’t deserve its lowly rating.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

The Anglo American share price soars to £25, but I’m not selling!

On Thursday, the Anglo American share price soared after mega-miner BHP Group made an unsolicited bid for it. But I…

Read more »

Investing Articles

Now 70p, is £1 the next stop for the Vodafone share price?

The Vodafone share price is back to 70p, but it's a long way short of the 97p it hit in…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

If I’d put £5,000 in Nvidia stock at the start of 2024, here’s what I’d have now

Nvidia stock was a massive winner in 2023 as the AI chipmaker’s profits surged across the year. How has it…

Read more »

Light bulb with growing tree.
Investing Articles

3 top investment trusts that ‘green’ up my Stocks and Shares ISA

I’ll be buying more of these investment trusts for my Stocks and Shares ISA given the sustainable and stable returns…

Read more »

Investing Articles

8.6% or 7.2%? Does the Legal & General or Aviva dividend look better?

The Aviva dividend tempts our writer. But so does the payout from Legal & General. Here he explains why he'd…

Read more »

a couple embrace in front of their new home
Investing Articles

Are Persimmon shares a bargain hiding in plain sight?

Persimmon shares have struggled in 2024, so far. But today's trading update suggests sentiment in the housing market's already improving.

Read more »

Market Movers

Here’s why the Unilever share price is soaring after Q1 earnings

Stephen Wright isn’t surprised to see the Unilever share price rising as the company’s Q1 results show it’s executing on…

Read more »

Investing Articles

Barclays’ share price jumps 5% on Q1 news. Will it soon be too late to buy?

The Barclays share price has been having a great time this year, as a solid Q1 gives it another boost.…

Read more »