Why Supergroup PLC Is Surging Today

Supergroup PLC (LON:SGP) is up over 10% so far today, here’s why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Supergroup (LSE: SGP) is surging today, rising over 10% at time of writing after the company released an impressive first quarter interim management statement and an upbeat outlook for the rest of the year.

MSupergroupanagement revealed that during the company’s financial first quarter, total sales jumped 15.9%, to £87m. Retail sales rose 13.6%, while wholesale orders for the period increased by 21.6% to £26.6m. 

However, management did state that, as anticipated, like-for-like sales fell 3.7%. Nevertheless, Supergroup’s order book for the autumn/winter season has now closed, with initial indications showing that orders have increased 10% compared with the same period last year. 

Julian Dunkerton, Chief Executive Officer, commented:

“We have delivered another quarter of double-digit sales growth across both Wholesale and Retail…With our strong pipeline of new stores, particularly in mainland Europe, the continued evolution of the ranges and our improved infrastructure we remain confident that we have the platform to deliver profitable growth in the current year.”

Should you buy in?

So should you buy in following this upbeat trading statement? Well, based on current trading, management has stated that the group is on target to meet the City’s estimates for full-year pre-tax profit, which are in the range £67.1m to £72.3m with a consensus of £70.3m.

This profitability target is almost 56% higher than the pre-tax profit reported by Supergroup for the 2014 financial year, which was £45m. There’s no denying that it’s an impressive rate of growth.

Unfortunately, with Supergroup’s profits surging, investors are willing to pay a premium for the company’s shares. The company currently trades at a high forward P/E of 16.2, which may put some investors off.

What’s more, due to an increase in the basic weighted average number of shares — thanks to a February share issue as a result of the acquisition of a European distribution partner — Supergroup’s earnings per share are only expected to grow by 13% this year, despite a 56% rise in pre-tax profit. This means that the company is trading at a PEG ratio of 1.2x. 

Impressive cash pile 

Still, Supergroup has a healthy cash balance behind it and this could be reason enough to own the company’s shares. During the last financial year Supergroup reported a 68% in the net cash generated from operations, up to £64.3m for the full-year. At the year-end the group had a net cash balance of £86.2m, or around 106p per share.

But if you believe that Supergroup is too expensive, even after factoring in this cash balance, there are other opportunities out there. The key when searching for growth stocks is looking under the radar. You want to get on board while the company is still an unknown quantity, that way you won’t need to pay a premium in order to benefit from the company’s growth.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Are investors running scared of Babcock and BAE Systems shares?

BAE Systems shares have had a brilliant run, and other UK defence stocks have been flying too. But Harvey Jones…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

As the FTSE 100 falls, savvy investors are looking for stocks to buy for the rebound

Many FTSE stocks have now fallen 10% or more from their 2026 highs. For long-term investors, exciting opportunities are emerging.

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Should investors consider buying resilient Admiral Group and Tesco shares as markets wobble?

Harvey Jones is impressed by how Tesco shares have held up in the current market volatility, while Admiral has been…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Down 15% in a month and yielding 7.5%! Should I buy even more of my favourite dividend stock?

Harvey Jones says this brilliant FTSE 100 dividend stock is suddenly cheaper due to recent market volatility. And the yield…

Read more »