Three Reasons Why I’d Buy RSA Insurance Group plc Today

Roland Head explains why RSA Insurance Group plc (LON:RSA) is a much better buy than it was six months ago.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

On February 20, just over six months ago, shareholders in RSA Insurance Group (LSE: RSA) (NASDAQOTH: RSANY.US) flocked to hit the sell button, reducing the insurance company’s market value by 15% in one day.

The cause, of course, was the announcement of a 33% cut to the firm’s final dividend, along with a promise to cut the next interim dividend by the same amount.

In one fell swoop, RSA’s prospective yield was cut from 6.8% to around 5.3%, disappointing investors who had convinced themselves that RSA’s yield was high because the shares were undervalued, not because the payout was unaffordable.

A healthy cut

The reality is that RSA’s dividend payout was simply unsustainable, and in my view RSA’s board should take credit for making the cut.

Although the firm’s dividend was still covered by earnings, the level of cover had fallen from 2.7 in 2007 to 1.3 in 2011, and the payout had only been covered by free cash flow once since 2007. These trends, combined with falling earnings per share, were a classic warning of an unsustainable payout, and investors should have taken note.

Luckily, both trends look likely to reverse this year. Based on current analysts’ consensus forecasts, dividend cover should increase to around 1.8 for 2013, and the expected 6.6p payout should be covered by free cash flow, for the first time since 2008.

Earnings are rising

Current forecasts also suggest that RSA’s earnings per share will rise this year from 9.6p to 11.7p. This places RSA on a forecast P/E of 10, which is at the lower end of its peer group, and fairly undemanding.

These forecasts were backed up by RSA’s recent half-year results. Return on equity rose to 10%, up from 8% for the same period last year, while net written premiums rose by 7% on a constant exchange rate basis. The firm’s combined ratio of 94.2% was below target, and suggests that RSA should deliver a strong underwriting profit this year, in addition to its investment returns.

RSA looks cheap

I believe that RSA’s declining earnings have bottomed out, and that the firm is now positioned to deliver steady growth, thanks to its growing emerging markets business.

RSA’s profit margins remain thin in the UK, but overall, I rate the firm’s shares as a buy, and believe they look very attractively priced at the moment.

An inflation-beating income?

If you already own shares in RSA Insurance Group, then you may be interested to learn about the Motley Fool’s latest recommendation for income investors.

The Fool’s analysts have named the share The Top Income Share For Todayand believe that in addition to an inflation-beating 5.7% dividend yield, its shares are currently undervalued by approximately 15%.

If you’d like to learn more about this blue chip dividend share, then click here to download the Fool’s exclusive free report, which will only be available for a limited period.

> Roland does not own shares in any of the companies mentioned in this article.

More on Investing Articles

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Is NIO stock the next Tesla?

The NIO share price is up by more than 100% in the past year. Might this Chinese EV firm be…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »