The best way I have found of making money while I sleep is through dividends paid by shares. The only real effort on my part is to choose good stocks initially and then to monitor their progress periodically.

One share that caught my eye recently is terrestrial and digital media giant ITV (LSE: ITV).

Why this one?

For a start, the firm delivers a current dividend yield of 6.5% — way higher than the FTSE 100’s 3.1% or the FTSE 250’s 3.4%.

Better still is that analysts forecast this will rise to 7% by 2028.

So, investors considering a £20,000 holding would make £20,193 in dividends after 10 years and £142,330 after 30 years. This period is commonly seen as a standard investment cycle for long-term investors.

The numbers assume the same 7% forecast yield as an average, although this can go up and down. It also factors in the dividends being reinvested back into the stock to capture the turbocharging effect of ‘dividend compounding’. It is like allowing interest to grow in a savings account.

At the end of 30 years, the holding would be worth £162,330 (including the original £20,000 investment). And this would pay £11,363 every year in income from dividends.

A share price bonus too?

On top of that potential income stream, I think there could be share price profits too. This is because the current price of ITV is far below the ‘fair value’ of the stock. And over time, asset prices (including shares) tend to converge to this true value.

Discounted cash flow (DCF) analysis enables investors to pinpoint the price at which any stock should trade. It does this by projecting future cash flows for the underlying business and ‘discounting’ them back to today.

Some analysts’ DCF modelling is more bearish than mine, depending on the data used. However, based on my DCF assumptions — including an 8.2% discount rate — Vodafone shares are 27% undervalued at their current 77p price.

This implies a ‘fair value’ of around £1.05.

Given the gap here to its current price, this suggests a potentially terrific buying opportunity to consider today if those DCF assumptions hold.

My investment view

A risk here, in my view, is the sub-£1 share price, which adds price volatility to the value proposition. Aged over 50, I am in the latter part of my 30-year investment cycle and am looking to minimise risk. Another risk is the intense competition in its sector that may squeeze its margins.

However, for those younger than I or with less risk aversion, I think ITV looks a strong passive income play. It is starting from a high dividend yield base, and this is projected to rise to the key 7% level.

Why is this key for me? Because it effectively offers compensation for taking the additional risk in share investment over no risk at all. And the ‘risk-free rate’ (the 10-year UK gilt yield) is currently 4.8%.

Meanwhile, other high-yielding, deeply discounted shares have caught my eye in the last few days.

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Let’s have a look at what that could mean for someone who is currently 35, has an empty ISA (or no ISA at all) and can spare £15 a day to put into one.

Keeping things simple

In this illustration, I will presume a 5% ‘dividend yield‘. Yield is what you earn from the shares in your ISA annually, expressed as a percentage of what they cost.

There can be a temptation – an understandable one, I feel – to plump for high-yielding shares. But as dividends are never guaranteed, and an unusually high yield can be a red flag that investors fear a cut.

That can happen even with low-yielding shares though, so in every case it is always important to look at the quality of a business. How sustainable does its dividend look, based on its likely future free cash flows?

Five percent is well above the FTSE 100 yield (currently 3.1%), but I do see it as realistic while sticking to proven blue-chip firms.

In my example I am presuming a 5% yield. Bear in mind that, in reality, dealing fees, commissions and other charges can eat into an ISA. So it makes good sense to compare some of the many available options when choosing one.

Income streams can grow over time

Putting £15 a day (£5,475 a year) into a Stocks and Shares ISA from 35 onwards, here are the likely passive income streams based on that 5% target yield.

At 45 – £2,737 a year, at 55 £5,475. a year and by 65, an annual passive income of £8,212.

Earning more income for the same contribution

It would be possible ultimately to earn bigger passive income streams doing exactly the same thing but with one change – initially reinvesting the dividends instead of taking them as passive income.

That is known as compounding. It can be a powerful force multiplier. If someone did that and started drawing the passive income at 45, it would be £3,443 at that point (and ought to keep growing even as they stop compounding, thanks to ongoing contributions).

Waiting until 55 should mean annual passive income of £9,051. For someone patient enough to wait until 65 to begin drawing the income, it should be a yearly total of £18,187.

Every investor’s different

Compounding might not be for everyone. Some investors are keen to start earning passive income immediately!

Either way, one share I think is worth considering for its income potential is broadcaster ITV (LSE: ITV). It aims to maintain its annual dividend per share at least as its current level. It currently has a juicy yield of 6.6%.

A key risk here is declining advertising revenue. In weak economic periods, advertisers tend to spend less. Digital proliferation is an ongoing risk to ITV’s ad revenue as well, due to its terrestrial footprint.

But ITV has been growing its digital offer. It has lots of content and advertiser relationships that can help. The company also has a large studios and production business, generating sizeable non-advertising related revenue streams.

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Inside a Stocks and Shares ISA, this income would also be tax-free. So does this make ITV a no-brainer dividend share for my portfolio today? Let’s tune in and find out.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.

Consistent profits

Looking back, broadcaster and content producer ITV hasn’t been a great investment. It’s down roughly 38% in five years and almost 68% across a decade.

By contrast, Netflix‘s share price has surged around 86% and 853% over the same periods.

However, ITV’s share price has been flat since April 2022. And the dividend’s remained consistent, paying out 5p per share for four consecutive years.

While there’s no guarantee that run will continue, City analysts do expect the 5p dividend to be maintained this year and next. So while the ITV business isn’t growing much (it’s considered an ‘ex-growth stock’), it does consistently produce profits that tend to support regular dividends.

One unit could be sold

ITV said last month that it was still “actively engaged” in talks to sell its Media and Entertainment (M&E) division to Sky. That’s the broadcasting side made up of linear channels (ITV1, ITV2, etc) and streaming platform ITVX.

Reports suggest the unit could be sold for £1.6bn. If so, there could be a chunky special dividend paid to shareholders upon completion.

And if M&E is sold off, it would leave just the ITV Studios. This business creates, produces, and distributes TV shows globally for the likes of Netflix, Disney+, and Amazon, as well as ITV. 

Hit content includes Love Island, I’m a Celebrity…, Rivals, and Line of Duty. The Love Island franchise is now sold in 28 markets, and Love Island USA was the most watched streaming TV original season of 2025 across the pond.

Studios revenue rose 5% last year to £2.13bn, while adjusted EBITDA was £297m, generating a solid 13.9% margin. And the unit acquired the UK’s Moonage Pictures, which produces The Gentlemen for Netflix and Suspicious Minds for Disney+.

Management expects solid Studios revenue growth this year too.

Studios is interesting

However, if the broadcasting unit is sold, will the dividend yield still be high moving forward? I doubt it. After all, Studios is a growth business and these don’t tend to pay out high dividends. It will likely want to keep cash to snap up smaller production labels and retain talent to make scripted new dramas to licence to the big streamers.

Therefore, I might not be able to rely on the stock’s 6.5% yield.

On the flip side, the market might favourably re-value the remaining pure-play content business. It has diversified revenue streams, with 350 customers worldwide, and a low-risk production model where it only makes programmes once they’ve been commissioned.

By contrast, broadcasting can suffer from very lumpy ad revenue. This is the risk with ITV.

On reflection, I find the Studios business interesting, but not for income. It could be cheap from a sum-of-the-parts valuation perspective. Yet there’s ongoing uncertainty regarding M&E and the price it could be sold for. So ITV isn’t a stock I’m interested in buying right now.

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But in reality, there are plenty of such ideas that are firmly grounded in reality. One is investing into companies that will hopefully pay their shareholders dividends.

Here I explain how, by doing that today with £20k, someone could target hundreds of pounds in passive income each month in the future.

Why time can be an investor’s friend

When I say future, in this example I am presuming a 25-year timeframe before the income starts flowing. It would be possible to get it sooner – indeed, as soon as this year – but at a lower level.

Why wait? The shares will hopefully pay dividends but rather than take them as passive income straight away, they can be reinvested. This is known as compounding and can be a powerful force multiplier when it comes to investing. Basically, dividends in turn start to earn dividends. That is because they can fund the purchase of more shares.

Over the course of time that can all add up substantially. Compounding £20k for the 25 years I mentioned at 7% annually, it would grow by over five times, to a size big enough that a 7% dividend would equal £633 of monthly dividends.

Focusing on quality, with an eye on costs

Is a 7% yield realistic? After all, that is over twice the current yield of the FTSE 100 index of blue-chip shares. I do think it is realistic, even while sticking to high-quality shares.

Of course, some shares can disappoint and no dividend is ever guaranteed to last, so it makes sense to spread the £20k over a diversified range of shares.

That could be in a Stocks and Shares ISA or other share-dealing account, but whatever investing platform is used, it is useful to keep an eye on costs as they can eat into the returns.

Well-known broadcaster with a 6.7% yield

One share I think investors should consider at the moment for its long-term passive income potential is FTSE 250 broadcaster ITV (LSE: ITV). It yields a juicy 6.7%. It also aims to maintain its annual payout per share at least at the current level.

Still, with its well-known brand, strong broadcasting footprint and extensive production business, why does the share have such a high yield? Why does it sell for pennies, after falling 38% in price over five years?

It is always worth asking such questions, not only because they could be a risk to the dividend, but also because even for an income-focused investor, capital loss can be painful.

ITV’s revenue last year fell slightly, while its pre-tax profit was down by over a third. Digital competition keeps growing and, while ITV is investing lots in digital provision itself, that is a costly process.

But it continues to generate sizeable advertising revenue – something this summer’s football World Cup could boost handily. The production and studios business provides some insulation against the ups and downs of advertising demand.

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Here are two I think could be considered for a Stocks and Shares ISA.

Holding the cards

Card Factory‘s (LSE:CARD) the first of these dividend shares I think investors should consider. Like any retail share, it’s exposed to a rapid downturn in consumer spending. With the Middle East crisis escalating, this is a serious risk right now.

But then again, a focus on the value end of the market could stand Card Factory in good stead. After all, people don’t stop sending birthday cards and celebrating major occasions even when times get tough. The company’s revenues could remain largely stable if shoppers switch down from more expensive card sellers.

What’s more, it could be argued that Card Factory’s shares are already at bargain-basement levels. Its forward price-to-earnings (P/E) ratio sits at 4.8 times, which some say fully reflects the challenges the retailer faces and may limit price downside.

Today, Card Factory shares carry an enormous 8.4% dividend yield for this financial year (to January 2027). The good news too is that the predicted 5.2p per share annual dividend is covered 2.4 times by anticipated earnings. So even if earnings get blown wildly off course, that expected shareholder payout still looks in good shape.

Besides, management’s drive to slash costs should help protect profits and dividends if sales drop. Over the long term, I think returns here could fly as it expands into higher-margin gifts and celebration accessories, expands into more international markets, and invests in the high-growth online channel.

Another top income stock

In an age of streaming, it’s easy to see why ITV (LSE:ITV) shares might not be everyone’s cup of tea. Changing viewer habits could see traditional broadcasters like this eventually mowed down by Netflix and its peers.

Could these fears be exaggerated? In the case of ITV I think so. This is for two reasons. First of all, the company’s making its own impressive inroads into the streaming market and even outperforming the US giants. The number of active users on the ITVX platform surged 12% year on year in 2025, reflecting the depth of its popular programming.

The second reason is that, through its ITV Studios arm, the business has excellent sales opportunities as media companies battle it out for content. Last year, external revenues at the production unit rose 10% which it said “reflected strong demand from global streaming platforms“.

I’m a big fan of ITV. And especially when adding the company’s exceptional value for money into the bargain. Its price-to-earnings growth (PEG) ratio of 0.5 for 2026 sits well inside value territory of 1 or below. The dividend yield’s a gigantic 6.7% as well, based on an expected 5p payout.

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But that is only half the story — and increasingly the wrong half, as recent results highlight, in my view.

So, what sort of returns could investors be looking at here?

Growth momentum?

A risk to ITV’s earnings — the key driver for share prices and dividends — is intense competition from terrestrial and digital media firms. However, analysts forecast its earnings will grow by 4% a year to end-2028.

ITV’s 2025 numbers showed Studios revenue rose 5% year on year to £2.13bn, while digital revenue climbed 10% to £614m.

Tight cost control kept adjusted earnings before interest, taxes, and amortisation broadly steady at £534m. And the group generated a hefty £187m of free cash flow.

Overall, it underlines a business shifting towards higher‑quality, more durable revenue streams, I believe.

How much income can be made?

ITV paid a dividend in 2025 of 5p — the same as in each of the previous three years. This gives a yield on the present 83p share price of 6% — well ahead of the 3.4% FTSE 250 average.

That said, analysts forecast the payout will rise to 5.1p next year, and 5.4p in 2028, generating respective 6.1%, and 6.5% yields.

So, investors considering a £20,000 stake in the firm could make £18,244 in dividends after 10 years. This could rise to £119,836 after 30 years, although yields can change according to annual payouts and share prices.

The numbers reflect the forecast 6.5% as an average, and the dividends being reinvested into the stock. This allows for the supercharging effect of ‘dividend compounding’ to work its magic.

At the end of 30 years, the holding would be worth £139,836, including the initial £20,000. And this would pay an annual income through dividends of £9,089!

Share price gains too?

Share prices tend to trade to their ‘fair value’ over time, with this representing the true worth of the underlying business. Discounted cash flow (DCF) analysis projects a company’s future cash flows and then discounts them back to today to ascertain this fair value.

The inputs used in other DCF modelling may produce more bearish results than mine. However, my modelling for ITV — using a discount rate of 7.5%, among other inputs — suggests the stock is 28% undervalued at its current 83p price.

That implies a fair value of £1.15. And this suggests a potentially strong buying opportunity to consider today if those DCF assumptions hold good.

My investment view

Aged over 50, I am in the later part of my 30-year investment cycle. This commonly starts with first investments around the age of 20 and ends in early retirement options around my age.

Because of that, I have lowered my risk tolerance, which now precludes buying stocks under £1. The lower a share’s price, the higher the price volatility.

Consequently, ITV is not for me, although I have my eye on other deeply-discounted high-yield stocks.

However, I think it merits the attention of investors at an earlier stage of their investment cycles and those who are broadly less risk-averse.

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But it’s important not to tar all of them with the same brush. Here are two stocks yielding more than 6%. Does this sound too good to last? Let’s see.

Changing habits

ITV’s (LSE:ITV) having to adapt to a changing world. When I was growing up, it was just one of three television channels. And until Channel 4 came along in 1984, ITV had a monopoly on TV advertising revenue. Nowadays, it has to compete with other linear broadcasters, US streamers, and the internet.

In some respects, it’s remarkable that in February, UK viewers spent an average of 28 hours and five minutes watching its programmes. Despite such fierce competition, this is higher than the figures for Netflix and YouTube.

But concerns that viewers are moving away from traditional broadcasters have been weighing on the company’s share price, which has been stuck in a relatively narrow range for the past three years or so. Occasionally, it will leap on takeover rumours — there’s been recent speculation that Sky wants to buy its broadcast channels and streaming platform – but nothing’s come of these.

Since the pandemic, the group’s maintained its dividend at 5p. This lack of growth is a potential red flag to me.

Although I think it’s a little early to write off the group – ITVX is performing well and its production arm continues to grow — I see advertising revenues shrinking over the long term. I suspect this summer’s football World Cup will give it a bit of a boost, especially if England and Scotland do well. Otherwise, it looks like a case of managed decline to me. And if I’m right, its dividend’s likely to come under pressure. The stock’s not for me.

Bricks and mortar

On the other hand, I think the 6.9% yield offered by Land Securities Group (LSE:LAND) is more sustainable. It owns a £10.8bn portfolio (at 30 September 2025) of offices, retail parks, and shopping centres.

Admittedly, the UK commercial property market is cyclical but history shows that the sector regularly delivers above-inflation returns. This gives me some confidence that the group’s dividend can keep growing, albeit at a relatively modest rate. In cash terms, its payout was 3.4% higher for its March 2025 financial year than it was three years earlier.

Importantly, Land Securities Group qualifies as a real estate investment trust (REIT). In return for certain tax privileges, this means it must return at least 90% of its annual rental profit to shareholders by way of dividends. For those who want to invest in commercial property without having to find a huge amount of capital – or borrow – a REIT can be an attractive investment vehicle.

One issue to keep an eye on is the group’s debt. Higher interest rates will increase borrowing costs and lift its loan-to-value stance. This could restrict its future borrowing capacity or, worse, lead to a breach of lending covenants.

Looking ahead, the group’s scaling down its exposure to offices and moving into residential property developments. This should boost its future rental yield. On balance, I think the stock’s one that could be considered by income investors.

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And with inflation expected to rise due to chaos in the Strait of Hormuz — a key artery in global trade — passive income stocks are likely to remain popular in the coming months. Especially those offering super-high dividend yields.

With this in mind, here’s a five-stock portfolio with an attractive 7% yield for the next 12 months.

Options aplenty

The FTSE 100 (+21.1%) and FTSE 250 (+11.8%) have both done well over the past year, but there are still plenty of juicy high-yield shares knocking about. By my count, there are more than 40 stocks across the indexes yielding 6% or higher.

While some of these will undoubtedly be yield traps, there’s enough on offer here to build a solid high-yield portfolio. For example, the current average yield of the one below is 7%, assuming the investments are weighted evenly.

Life insurance giant Legal & General boasts the highest yield in the FTSE 100. A yield above 9% would normally ring alarm bells for me, but the group is committed to returning more than £5bn to shareholders between 2025 and 2027.

As part of this, it will carry out the largest share buyback in its history (£1.2bn). Meanwhile, fellow insurer Aviva has been performing strongly, with management firmly committed to growing the dividend over time.

TBC Bank operates in Georgia, where strong economic growth and rising digital banking adoption are driving impressive earnings growth.

The iShares MSCI Target UK Real Estate ETF offers vast exposure to the UK property market via real estate investment trusts (REITs).

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice.

Risks

Admittedly, this portfolio is heavily skewed to the financials sector. We have two insurers with significant asset management businesses and a bank. So this adds concentration risk.

If the tragic war in Iran escalates and drags on for months, it could result in a global economic downturn. This turbulence wouldn’t be great for TBC Bank (which operates in a key east-west logistics hub), nor asset managers that may experience net outflows.

During a recession, the UK real estate ETF would also face downward pressure.

Resilience

ITV certainly wouldn’t be immune to an economic downturn, as advertisers would be quick to rein in spending. But I believe the FTSE 250 stock offers diversification as well as decent value today, with its 6.1% yield and forward price-to-earnings ratio of just 9.4.

ITV put in a resilient performance in 2025 despite a challenging year (it was also lapping a strong 2024, driven by the Men’s Euros competition). This summer the broadcaster will show 19 extra Men’s Football World Cup matches than in 2022, with more matches at peak time. This means advertising performance should be stronger this year.

Meanwhile, the ITV Studios division continues to do well due to strong demand from global streaming platforms. Studios and ITVX are helping offset a decline in traditional broadcast advertising.

Of course, dividends change and it’s uncertain what this portfolio will yield in future. But I think ITV could contribute nicely. The five-stock £20,000 ISA here would generate £1,400 per year in passive income.

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At 83.2p per share, ITV’s share price was last 6% higher on Friday (6 March). Analysts have called the company’s 2025 update a “tale of grit amid gloom” — the broadcaster’s shares are now up 9% over a 12-month period.

What on earth’s been going on at the I’m A Celebrity… producer? And should investors consider buying the FTSE 250 share?

Managing a tough environment

Things haven’t been easy at ITV as tough conditions in the advertising market have hit revenues. It’s also battling against the steady decline of linear TV as streaming services gain popularity. Yet 2025 was a story of resilience as much as anything else.

At £4.1bn, group revenue was essentially unchanged from the previous year. That’s even though advertising sales dropped 5% over the period year on year, to £1.7bn. Adjusted pre-tax profits fell by the same percentage to £448m.

Once again the company’s ITV Studios production unit rode to the rescue to stop sales sinking. Turnover here rose 5% last year, to £2.1bn, a new record high. ITV is ‘making lemons from lemonade’ so to speak, and is exploiting surging demand for content from streaming companies.

It’s also turning the streaming boom to its own advantage through its own ITVX platform. The firm’s invested a fortune in programming and technology, and this is paying off handsomely. Indeed, ITV has recouped its entire investment already and four years ahead of schedule.

As analyst Garry White of Charles Stanley comments, this is “a rare achievement in a streaming industry littered with billion‑dollar losses“. The number of active monthly users at ITVX surged 12% last year, to 16.5m.

What could go wrong?

My key takeaway from ITV’s update is that things could have been so much worse. Its performance in 2025 was one that spoke of strong execution in a tough environment. But profits still dropped year on year, and 2026 could be an even more difficult one.

ITV Studios is tipped for “another year of good growth” and another market-beating performance. But advertising sales are tipped to be lumpy, with Q1 total ad revenues set to drop 2% as advertisers wait before ramping up activity in Q2 and Q3 when the football World Cup kicks off.

But could sales here remain under pressure beyond this quarter? I think so, with conflict in the Middle East threatening to send shockwaves across the global economy. This could also see streaming companies rein in spending on content.

Are ITV shares a possible buy?

There’s a lot I like about ITV, and think it’s doing a great job of navigating the streaming age. But will I buy its shares right now?

I won’t, but mainly because of the FTSE 250 company’s valuation. A forward price-to-earnings (P/E) ratio of 13 times doesn’t, in my view, reflect the risks facing this ultra-cyclical stock today. If the ad market falls off a cliff, I think ITV’s high valuation could spark a major drop in its share price.

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Such an approach need not be complicated, or even time-consuming.

It does require patience and some capital, but even that can be paced, so it is possible to begin from a standing start.

Building towards sizeable passive income streams

For example, say someone wants to target £950 per month of income.

That would amount to £11,400 per year. That income could come in the form of dividends.

Not all shares pay dividends, but many do. Currently the FTSE 100 yields around 2.9%. That means that, for every £100 invested, an investor ought to earn around £2.90 per year in dividends.

But while the average is 2.9%, it is possible to target a higher yield while sticking to blue-chip shares. In fact, in the current market, I think a 6% dividend yield is a realistic goal.

Say someone puts £20k per year into their Stocks and Shares ISA and compounds it at 6% annually. After eight years, the ISA should be large enough to generate the monthly target of £950 in dividend income, at a yield of 6%.

Focusing on business quality

One of the things that can eat into returns is fees and commissions. It therefore makes sense to compare options when choosing a Stocks and Shares ISA.

But a key determinant of how well the ISA performs is, of course, what shares the investor chooses in the first place.

No matter how good a company is, it can still be a bad investment depending on how much someone pays for it. Not only that, but dividends are never guaranteed to last.

One simple risk management approach is to spread the ISA over different stocks and shares.

Another, complementary, key element is of course trying to choose the right shares in the first place. That can be difficult, but I think it is crucial.

What can make the process easier is sticking to industries and companies you understand and feel able to assess.

One share to consider

For example, the broadcaster ITV (LSE: ITV) is a company I think I can get a handle on.

It is basically two related businesses in one company. For many of us, the better known one is broadcasting, as ITV has been a national presence on screen for decades.

Such experience has given it a good foundation for its second business, which is renting out studios and providing production assistance to other media companies.

That has helped turn a possible risk – growing competition in an increasingly fragmented media market – into an opportunity.

Another risk has been the rise of digital media, taking eyeballs and advertising pounds away from ITV.

That remains an ongoing risk, but ITV has boosted its own digital output significantly in recent years to try and combat it.

With the FTSE 250 firm’s share price in pennies, ITV yields 6.5%. I see it as a share investors should consider.

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