Could Diageo plc or Conviviality plc be your perfect investing tipple?

Should investors raise a glass to safe, dependable Diageo plc (LON:DGE), fast-growing Conviviality plc (LON:CVR) or both?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Despite the so-so weather over the Bank Holiday weekend, there can be little doubt that drinks businesses will have benefitted from the extra day people enjoyed away from the office. So let’s look at two companies at opposite ends of that market and their prospects for the future.

Beverage behemoth

Drinks producer Diageo (LSE:DGE) has an enviable list of brands that are consumed around the world. Johnnie Walker and Smirnoff? They’re owned by the company. Partial to the odd Baileys over ice or a pint of Guinness? Diageo owns these brands too. 

Given the sticking power of its portfolio and the fact that people don’t stop drinking alcohol in tough times, prospective owners of the £47bn cap’s shares may be surprised to learn that they haven’t done all that well in recent years. At today’s price of 1,883p, they’re still 11% below their peak of 2,113p back in August 2013. Some of this may be due to the difficulties experienced in developing economies, markets that the company has significant exposure to. Nevertheless, a rather high forecast price-to-earnings ratio (P/E) of 21 may not be inspiring investors either.

Diageo announces details of its full year earnings on July 28. As the time draws near, we may see a bit more direction in its share price. A recovery in earnings (however small) and stronger emerging markets could be catalysts for share price growth.

Cosy up to Conviviality

Conviviality (LSE:CVR) is the UK’s largest franchised off-licence and convenience chain, trading under the Bargain Booze and Wine Rack brands. However, this is just one side of the company. In April 2015, it completed a reverse takeover of Matthew Clarke, the UK’s largest independent alcohol wholesaler and distributor to the on-trade drinks sector. This development caught the market’s eye (and mine). Indeed, in one year its shares have shot up from 144p to today’s price of 212p (a 47% increase). It’s not hard to see why. Its forecast earnings per share growth for 2016 is over 25%.

You may think a company predicting this kind of earnings growth would be disinclined to reward its shareholders, preferring instead to channel profits back into the business. Not at all. The company is offering a yield of over 4% in the current year. This is likely to grow by almost 6% in 2017, all covered by earnings. So, in addition to offering superb growth at a relatively cheap price (P/E of 15), Conviviality also plans to reward shareholders who are more interested in generating a steady income from the company.

Growth or stability?

The fact that Diageo was incorporated all the way back in 1886 should tell you just how resilient this company is. Its excellent portfolio of brands, international reach and solid financials will appeal to defensive investors. In sharp contrast, the relatively youthful and UK-focused Convivality (founded in 1981) is growing at a rapid pace. So which one grabs my attention most? 

Although I think both shares are good investments, I’m more bullish on the latter, despite the risks involved in buying a smaller company. The attractive price of the shares, decent dividend and exciting prospects for the future make me think that this company could attract even more interest as the months go by and the benefits of the Michael Clarke takeover become more apparent. Diageo, while offering more stability, just doesn’t wet my investing whistle.

Paul Summers owns shares in Conviviality. The Motley Fool UK has recommended Diageo. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how a jittery stock market might help you retire years early!

When the stock market wobbles, some investors get nervous and panic. Others try to use the opportunities presented to their…

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

This 7.27%-yielding dividend stock is near a 52-week low! Time to consider buying?

Zaven Boyrazian has just spotted a dividend stock promising some big passive income for opportunistic investors. But is it too…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

How to invest £5,000 to target a £400.50 second income

With many ways to earn a second income, one of my favourite strategies remains dividend shares. So which income stock's…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

After collapsing 93.7%, could this be one of the best stocks to buy right now?

This luxury carmaker's struggling, but with deliveries ramping up, could a potential comeback make it one of the stocks to…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How much do you need in a SIPP to earn £12,547.60 in passive income a year?

Investing regularly in a SIPP can eventually provide a long-term passive retirement income, potentially even up to £45,430.32. Zaven Boyrazian…

Read more »

Happy African American Man Hugging New Car In Auto Dealership
Investing Articles

How big would an ISA need to be to double the State Pension and target a £25,096 income?

A full State Pension for the 2026-2027 tax year is £241.30 a week. But James Beard reckons it’s possible to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How much does an investor need in an ISA to target a £2,400 monthly passive income?

Investors really can hope to generate passive income from a Stock and Shares ISA to compete against working in a…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

£5,000 buys 2,603 shares of this FTSE 100 stock that now yields 6.5%

Ben McPoland reveals a FTSE 100 share he recently bought for his passive income portfolio. What's so attractive about this…

Read more »